SAS Enterprise Guide
Haneen Lababede
Digital Marketing Expert
Göttingen
Summary
Recognized as a seasoned marketing expert, experience and a drive for developing impactful strategies that resonate with target audiences and achieve business objectives are key attributes bring to the table. A sharp focus on market trends, consumer behavior, and emerging technologies allows for the crafting of innovative campaigns that yield measurable results and fuel growth. Strong analytical abilities and a strategic mindset are leveraged to optimize marketing initiatives, spanning from brand positioning to campaign execution, all aimed at maximizing ROI and nurturing enduring customer relationships. Thriving in the ever-evolving marketing landscape, a dedication to remaining abreast of industry trends fuels continuous improvement and success for partnered brands.
Overview
16
16
years of professional experience
6
6
years of post-secondary education
3
3
Languages
Work History
Digital Marketing Manager
KWS Saat
04.2023 - Current
- Developed and implemented marketing automation strategies using Salesforce Marketing Cloud
- Designed and executed multi-channel marketing campaigns including email and SMS marketing
- Managed and segmented customer data for personalized marketing communication
- Created and optimized customer journeys and automation workflows within Salesforce Marketing Cloud
- Utilized AI Technology [Einstein] in automation and monitored campaign performance
- Collaborated with cross-functional teams to ensure seamless integration and alignment of marketing initiatives
- Created training materials and conducted training sessions for 32 international markets on Salesforce Marketing Cloud.
CRM International Manager
Mister Spex
12.2021 - 02.2023
- Oversaw CRM campaigns across nine European countries, collaborating closely with the International Business Development team
- Emphasized improving customer lifecycle automation through CRM tools [Emarsys]
- Developed targeted strategies for all product categories in the nine countries
- Conducted segmentation and created target groups for ad-hoc campaigns
- Analyzed and measured campaign performance and executed A/B tests for key campaigns
- Collaborated closely with cross-functional departments such as graphics, category management, and onsite marketing.
Marketing Segments Manager
National Bank of Kuwait
01.2013 - 01.2020
- Developed customer segmentation strategies based on size, needs, and potential profitability to drive market share growth and product penetration
- Enhanced segment value propositions by creating compelling product and service packages to boost customer acquisition, retention, and cross-selling opportunities, (Working closely with McKinsey & Company)
- Formulated annual targets, budgets, and key performance indicators (KPIs) for each customer segment to track acquisition and attrition rates
- Improved customer lifecycle through the development of tailored customer journeys focusing on digital enhancements to enhance customer experience and streamline processes for increased efficiency and cost reduction
- Managed sales staff attrition performance to enhance customer retention and achieve business goals
- Implemented a comprehensive retention plan to foster customer loyalty, reduce attrition, and expand the customer base
- Collaborated with various business units to execute strategic initiatives for customer retention across all segments
- Developed and implemented robust campaign performance metrics and KPIs using SAS analytics, focusing on new customer acquisition, existing customer retention, and targeted marketing of the bank's services and products to high-value customers
- Spearheaded the project to migrate marketing campaigns from an LMS-based system to a SAS-based system, collaborating with the MIS team to seamlessly integrate data from the LMS into SAS
- Collaborated with Ripple company on the implementation of a direct remit online service, enabling customers to transfer money within seconds, enhancing the overall customer experience.
Associate Marketing Manager
Gulf Bank of Kuwait
01.2008 - 01.2013
- Implemented 'We Promise Online' digital platform for online loan and credit card applications
- Spearheaded development of impactful marketing emails and optimized marketing strategies
- Supported sales teams by capturing and forwarding leads, driving business growth
- Directed and oversaw service level standards in total quality management for the GB department, establishing and upholding service quality benchmarks to guarantee the delivery of top-tier service to customers
- Supervised a team of nine employees, fostering their professional growth, and providing support for their projects to drive individual and collective success.
Education
Master of Arts - International Marketing
International University of Applied Science
Berlin, Germany 09.2020 - 12.2021
Associate of Arts - Marketing
Missouri State University
United State 11.2012 - 01.2013
Bachelor’s degree - Business Administration System
Open University
United Kingdom 06.2005 - 06.2010
Skills
Presentation
undefinedTraining
- SAS Enterprise Guide and Visual Analytics
- SAS Campaign Management
- Future Thinking Innovation Program
- PMP [Project Management Professional]
- Interactive Marketing
- Strategic Thinking
- Train the Trainer
- Conflict Resolution and Problem Solving
- Effective Team Building
- Critical Thinking
- Planning and Organizing
- Advanced Management Skills
- Coaching and Mentoring
Software
SAS Campaign Management
Emarsys
Klaviyo
Salesforce Marketing Cloud
Salesfore Sales Cloud
Interests
AI Technology
Salesforce
Future Marketing Era
Timeline
Digital Marketing Manager
KWS Saat
04.2023 - Current
CRM International Manager
Mister Spex
12.2021 - 02.2023
Master of Arts - International Marketing
International University of Applied Science
09.2020 - 12.2021
Marketing Segments Manager
National Bank of Kuwait
01.2013 - 01.2020
Associate of Arts - Marketing
Missouri State University
11.2012 - 01.2013
Associate Marketing Manager
Gulf Bank of Kuwait
01.2008 - 01.2013
Bachelor’s degree - Business Administration System
Open University
06.2005 - 06.2010
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