Harsh Kotak

I worked for one of the fastest-growing startups in Germany. In a short period of time, I have gained hands on experience in many areas. I have developed the ability to deal with complex situations patiently. I have collaborated and worked with many cross functional teams, including Data Engineers and Scientists, CRM, Product, Design & Copy, and Customer Service. In the meantime, I have successfully translated data into recommendations and created a bridge between the tech and non-tech teams.

I thrive on challenges, constantly set goals for myself, and achieve them. I am dedicated and would love to work in an environment where my abilities are screened and my skills are enhanced.

Marketing Analytics: Customer Churn Prediction using ML ||June 2023||

• Developed theory on the importance of having Marketing Analytics for a successful business
• The importance of Customer Retention for a profitable business
• How to identify customer behavior patterns, predict and prevent churn using ML algorithms
• The process of setting up and building a data warehouse architecture to transform the data into suitable format

Early Detection of Parkinson’s Disease Using Big Data Technologies ||Feb 2022||

• This conceptual design suggests an approach capable of better and earlier detection of PD manifestation even before a patient starts paying attention to it
• Analyze the set of requirements and build actionable KPI’s to provide better insights on how to make the most of the application

“Performance Measurement and Balance Scorecard” in relation to Samsung Electronics ||Aug 2021||

• Evaluated the importance of balance scorecard and KPI’s necessary for management accounting and control of the business organization
• Analyzed and compared Samsung Electronics Co., Ltd.'s financial statements for five fiscal years and calculated various consolidated financial statements and financial ratios, which are important to understand from an investor’s point of view.

Consumer’s Buying and Expenditure Behavior During COVID-19 ||June 2020||

• Studied consumer behavior, their spending habits and how COVID-19 influenced their decisions
• Wrote SQL queries for accessing, cleaning, and analyzing data to extract data from the database
• Data collected from over 500 people using Google Surveys, analyzed and presented data using Pivot tables on Excel

Hate Speech Using Text Mining ||Feb 2019||

• Created an Android Application with my team which uses Text Mining to Identify Hate Speech (Negative Comments) on social media