Hendrik Nettekoven
Repertoire & Campaign Manager – Global Catalogue Recordings
Berlin,BE
Summary
With extensive experience in global digital marketing, product management and business development, Hendrik Nettekoven is a highly skilled project manager. At BMG, he has played a key role in executing global marketing strategies for a diverse music portfolio, driving both revenue growth and brand visibility. His previous roles include managing artist portfolios and negotiating contracts at Live From Earth, as well as overseeing large-scale event productions at BMA Festival. Fluent in English and German, Hendrik's leadership, communication, and organizational skills make him a valuable asset to any team.
Overview
12
12
years of professional experience
8
8
years of post-secondary education
Work History
Repertoire & Campaign Manager - Global Catalogue Recordings
BMG - The New Music Company
4 2024 - Current
- Spearheading the execution of global marketing and promotional strategies for a diverse portfolio of music assets, contributing to revenue growth and enhancing brand presence across international and domestic markets
- Collaborating extensively with cross-functional teams, including A&R, digital marketing, and sales, ensuring that global product launches are strategically aligned with both market trends and local consumer insights
- Conducting in-depth analysis of international market data and consumer behavior, helping shape the development of tailored marketing campaigns that maximized audience engagement across key regions
- Managing relationships with global media agencies, distribution platforms, and other external partners, ensuring optimal performance and broad reach for campaigns across multiple territories
- Providing strategic input on the monitoring and evaluation of campaign effectiveness, delivering actionable insights that informed ongoing optimization and refined future international and domestic marketing strategies.
Product Manager Catalogue Marketing
BMG - The New Music Company
05.2023 - 04.2024
- Contributed to marketing and promotional strategies for a varied music catalog, fostering revenue growth and boosting brand visibility.
- Conducted analysis of market data and consumer insights to design targeted marketing campaigns, maximizing reach and engagement.
- Managed the creation and distribution of marketing materials, including digital content, press releases, and promotional assets.
- Evaluated the effectiveness of marketing initiatives and provided actionable insights to enhance future strategies.
Product and Artist Manager
Live From Earth
07.2021 - 05.2023
- Managed a portfolio of developing and established artists to provide clients with strategic guidance
- Negotiated contracts with distribution partners, promoters, and agencies to ensure clients' contractual rights and obligations were met
- Leveraged professional networks to identify and generate opportunities to increase clients' exposure and revenue
- Developed and implemented marketing plans to promote clients and increase visibility
- Analyzed and reported the results of social media and online marketing campaigns to optimize future efforts.
Production Manager
BMA Festival
07.2021 - 05.2023
- Successfully organized and delivered multi-day events with a maximum capacity of 2,000 attendees
- Directed the production process, which included budgeting, scheduling, and managing equipment and staff through department heads
- Managed fundraising efforts and established strong relationships with sponsors, partners, and stakeholders
- Coordinated with various departments such as creative and marketing while negotiating contracts with vendors to ensure high production standards.
Working Student in Sales & CRM
Reservix GmbH
10.2017 - 07.2021
- Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing
- Delivered exceptional customer service to every customer by leveraging extensive knowledge of products and services and creating welcoming, positive experiences
- Utilized CRM software to manage customer accounts and track performance metrics.
Event Manager
hatd_creathief
07.2015 - 08.2017
- Managed administrative logistics of events planning, event booking, and event promotions
- Liaised with clients to determine exact event requirements
- Oversaw preparation and management of event budgets to deliver at or below projected costs
- Trained and supervised event staff to complete tasks on time.
Sales Trainee
RStores GmbH
07.2012 - 01.2016
- Maximized sales for the largest G-Star RAW franchise partner in Germany through excellent customer service and adherence to standard practices
- Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
Education
Bachelor of Arts - BA - Marketing & Digitale Medien
FOM Hochschule für Oekonomie & Management
01.2017 - 01.2021
Textilbetriebswirt BTE - Fashion Management
LDT Akademie Fashion Management
01.2013 - 01.2016
Soziologie - undefined
Johann Wolfgang Goethe-Universität Frankfurt am Main
01.2012 - 01.2013
Skills
Digital Marketing
Product Lifecycle Management
Business Development
Websites
Timeline
Product Manager Catalogue Marketing
BMG - The New Music Company
05.2023 - 04.2024
Product and Artist Manager
Live From Earth
07.2021 - 05.2023
Production Manager
BMA Festival
07.2021 - 05.2023
Working Student in Sales & CRM
Reservix GmbH
10.2017 - 07.2021
Bachelor of Arts - BA - Marketing & Digitale Medien
FOM Hochschule für Oekonomie & Management
01.2017 - 01.2021
Event Manager
hatd_creathief
07.2015 - 08.2017
Textilbetriebswirt BTE - Fashion Management
LDT Akademie Fashion Management
01.2013 - 01.2016
Sales Trainee
RStores GmbH
07.2012 - 01.2016
Soziologie - undefined
Johann Wolfgang Goethe-Universität Frankfurt am Main
01.2012 - 01.2013
Repertoire & Campaign Manager - Global Catalogue Recordings
BMG - The New Music Company
4 2024 - Current
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