Hendrik Rudolph
Senior Advertiser Global Advertising Sales
Brandis,SN
Summary
Accomplished in spearheading advertising sales and market strategy initiatives, I have significantly boosted revenue and fortified client relationships at Axel Springer SE and other leading companies. My expertise encompasses business development, market analysis, and executing multi-platform campaigns, consistently surpassing revenue goals with a strategic approach to client and agency engagement, and market expansion.
Overview
18
18
years of professional experience
Work History
Senior Manager Global Advertising Sales
Axel Springer SE
09.2022 - Current
- Managed and developed key advertising sales partnerships in Spain, Nordics, and Central Eastern Europe.
- Generated revenue by monetizing more than 60 global media brands in the Axel Springer portfolio.
- Developed and sold multi-platform advertising campaigns, including print, digital, events, TV/CTV, audio, and digital out-of-home, to agencies and direct clients.
- Secured sustainable revenue streams through strategic negotiation of agency agreements.
Key Account Manager
Händlerbund Management AG
08.2020 - 08.2022
- Played a key role as a founding member of the advertising sales team.
- Managed and acquired strategic B2B key accounts, driving significant business growth.
- Led internal projects such as Programmatic Advertising, Data Management Platform, and Audience Extension.
- Maximized trade show profitability by selling sponsorships and exhibition booths to leading corporate ecommerce brands in Germany.
Senior Sales Manager
TripAdvisor
08.2012 - 07.2020
- Developed robust advertising collaborations with direct clients and media agencies in Germany, Austria, Switzerland, Eastern Europe, and the Nordics.
- Secured high-volume, long-term advertising deals in Travel, Automotive, Finance, Telecoms, and FMCG sectors.
- Spearheaded the creation and execution of a market entry strategy for TripAdvisor in Eastern Europe, with a special focus on the Russian Federation.
- Crafted and implemented strategic plans to drive business growth across various commercial products, including Display, Meta-Search, Business Advantage, and Sponsored Placements.
- Delivered keynote presentations at international events and conferences in Moscow, Reykjavik, Oslo, and Germany.
- Exceeded 7-digit revenue goals on a regular basis.
Head of Multimedia Sales
Gruner+Jahr Electronic Media Sales
09.2011 - 07.2012
- Directed a Munich-based digital advertising sales team, driving strategic initiatives and revenue growth.
- Negotiated advertising agreements with Germany's top brands and media agencies, driving significant revenue growth.
- Drove multimedia sales to meet and exceed an 8-digit revenue target.
Senior Media Sales Manager
Lastminute.com
07.2010 - 09.2011
- Managed media sales, marketing partnerships, and cooperations for lastminute.com across Germany, Austria, Switzerland, and Eastern Europe.
Media Sales Campaign Manager
Expedia.com
02.2007 - 06.2010
- Executed and monitored advertising campaigns for international clientele.
- Acquired in-depth knowledge of Adserver technology.
- Managed the allocation and utilization of marketing funds for Expedia's airline partners.
Education
Bachelor of Arts - Aviation Management
IUBH School of Business And Management
Bad Honnef, Germany09-2005
Skills
- Business development
- Client relationship management
- Market strategy
- KPI tracking
- Customer retention
- Revenue growth
- Market analysis
- Teamwork and collaboration
Languages
German
Bilingual or Proficient (C2)
English
Advanced (C1)
Timeline
Senior Manager Global Advertising Sales
Axel Springer SE
09.2022 - Current
Key Account Manager
Händlerbund Management AG
08.2020 - 08.2022
Senior Sales Manager
TripAdvisor
08.2012 - 07.2020
Head of Multimedia Sales
Gruner+Jahr Electronic Media Sales
09.2011 - 07.2012
Senior Media Sales Manager
Lastminute.com
07.2010 - 09.2011
Media Sales Campaign Manager
Expedia.com
02.2007 - 06.2010
Bachelor of Arts - Aviation Management
IUBH School of Business And Management
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