Summary
Overview
Work History
Education
Skills
Software
Timeline
Volunteer
Hicham  RAWI

Hicham RAWI

Genaral Manager
Frankfurt Am Main,HE

Summary

Dynamic General Manager with expertise in operations management, driving profitability, and enhancing customer satisfaction. Proven track record in leading cross-functional teams and implementing strategic initiatives for improved efficiency.

Overview

4
4
Languages
26
26
years of professional experience

Work History

General Manager

Hotel Crowne Plaza By IHG - Marseille Le Dôme
01.2023 - 04.2026
  • 4* hotel including 138 rooms, 1 Restaurant, 2 Bars, 4 Meeting rooms, Fitness center & Swimming pool.
  • Oversaw daily hotel operations, achieving high guest satisfaction and service quality.
  • Developed and implemented strategic marketing initiatives, enhancing brand visibility and driving revenue growth.
  • Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
  • Developed and implemented strategic marketing initiatives to enhance brand visibility and drive revenue growth.
  • Led cross-functional teams in executing operational improvements, enhancing efficiency across departments.
  • Monitored financial performance, set budgets, and controlled expenses to ensure financial stability and support long-term growth.

External Consultant at Deloitte

Deloitte
01.2021 - 06.2022

• Conducted quality and brand audits for international hotel groups.

• Focused on enhancing brand standards and compliance.

• Executed missions across EMEA region to ensure quality benchmarks.

Operations Manager

Radisson Blu - Vieux Port Marseille
12.2017 - 12.2019
  • 4* Leased Property of 189 rooms, 120 seats restaurant & Bar, 1000 sqm of meeting spaces including 12 meeting rooms, Fitness center & Swimming pool.
  • Oversaw food & beverage, meeting & events, front office, housekeeping, purchasing, recruitment, talent acquisition, and development to ensure operational excellence.
  • Managed budgets effectively, consistently delivering projects on-time and within financial constraints.
  • Implemented staff training programs, improving service quality and team performance metrics.
  • Coordinated maintenance schedules to reduce downtime and improve facility appearance.
  • Coordinated maintenance schedules to minimize downtime and enhance facility appearance standards.
  • Managed budgets to deliver projects on-time and within financial limits.

Rooms Division Manager

Radisson Blu - Vieux Port Marseille,
01.2015 - 12.2017
  • 4* Leased Property of 189 rooms, 180 seats restaurant & Bar, 1000 sqm of meeting spaces Including 12 meeting rooms, Fitness & Swimming pool.
  • Led front office, housekeeping, recruitment, talent acquisition, and development initiatives.
  • Oversaw daily operations of front office, housekeeping, and guest services, ensuring high levels of guest satisfaction.
  • Collaborated with sales and marketing teams to maximize occupancy rates and revenue.
  • Analyzed operational performance metrics to identify areas for improvement and cost reduction.
  • Managed budgeting processes to align with financial targets and optimize resource allocation.

Rooms Division Manager

Radisson Blu Marne-la-Vallée, Paris
05.2013 - 12.2014
  • 4* Leased Property of 189 rooms, 180 seats restaurant & Bar, 1000 sqm of meeting spaces, Including 12 meeting rooms, Fitness center, Spa, Swimming pool.
  • Led front office, housekeeping, spa, and talent acquisition and development initiatives.
  • Oversaw daily operations of front office, housekeeping, spa, and guest services, enhancing guest satisfaction.
  • Collaborated with revenue and reservation teams to maximize occupancy rates and revenue.
  • Analyzed operational performance metrics to identify areas for improvement and cost reduction.
  • Managed budgeting processes, aligning operational costs with financial targets.

Front Office Manager

Radisson Blu, Champs Elysées Paris
01.2012 - 05.2013
  • Managed front office and reservation operations, ensuring efficient guest service and streamlined processes.
  • Coordinated with housekeeping and maintenance teams to ensure timely room readiness and cleanliness standards.
  • Monitored financial transactions at the front desk, ensuring accurate billing procedures and minimizing discrepancies.
  • Supervised front office operations, ensuring seamless guest check-in and check-out experiences.
  • Led team of receptionists, enhancing service delivery through training and performance evaluations.
  • Implemented new reservation system, streamlining booking processes and improving efficiency.
  • Created staff schedules to align coverage with peak periods, minimizing overtime while maintaining service standards.

Different Positions F&B and Front Office

Radisson Blu Marne-la-Vallée, Paris
11.2005 - 12.2011
  • 01-2010 / 12-2011 Assistant Front Office Manager.
  • 11-2007 / 12-2009 Night Manager.
  • 11-2005 / 10-2007 Restaurant Manager.

Early Career

Different Hotels
02.2000 - 10.2005
  • 10-2004 – 10-2005

Mövenpick Hotel Marne la Vallée - Restaurant Manager.

  • 11-2003 – 10-2004

Le Crillon palace Paris - Chef De Rang.

  • 10-2002 – 10-2003

Disneyland Hotel Paris - Chef De Rang.

  • 03-2001 – 08-2002

InterContinental Hotel Dubai By IHG - Chef De Rang.

  • 02-2000 – 03-2001

La Mamounia Palace Marrakech - Chef De Rang

Education

IHG Ondoarding For GM - Business Administration

IHG University
Marseille
01.2024

Operating License - Business Administration

UMIH France
Marseille
05.2023

Finance For Non Finance - Finance

RHG Business School
Dubai
05.2017

Master - Hotel Management

Institut Supérieure De L’hôtellerie Mohammedia - Morocco
Morocco
06.1999

Bachelor - Literature

IBN YASSINE
Morocco
06.1995

Skills

Operations management

P&L management

Labor cost controls

Cost analysis and savings

Operational efficiency

Business development

Project management

Leadership and team building

Team management

Customer relationship management

Problem resolution

Time management

Exceptional interpersonal communication

Inventory control

Software

Oracle Opera

Micros F&B

Timeline

General Manager

Hotel Crowne Plaza By IHG - Marseille Le Dôme
01.2023 - 04.2026

External Consultant at Deloitte

Deloitte
01.2021 - 06.2022

Operations Manager

Radisson Blu - Vieux Port Marseille
12.2017 - 12.2019

Rooms Division Manager

Radisson Blu - Vieux Port Marseille,
01.2015 - 12.2017

Rooms Division Manager

Radisson Blu Marne-la-Vallée, Paris
05.2013 - 12.2014

Front Office Manager

Radisson Blu, Champs Elysées Paris
01.2012 - 05.2013

Different Positions F&B and Front Office

Radisson Blu Marne-la-Vallée, Paris
11.2005 - 12.2011

Early Career

Different Hotels
02.2000 - 10.2005

IHG Ondoarding For GM - Business Administration

IHG University

Operating License - Business Administration

UMIH France

Finance For Non Finance - Finance

RHG Business School

Master - Hotel Management

Institut Supérieure De L’hôtellerie Mohammedia - Morocco

Bachelor - Literature

IBN YASSINE
Hicham RAWIGenaral Manager