Hilda-Maria Bielz
Senior Communication Expert
Heilbronn
Summary
Innovative Marketing Communication leader with 10+ years of experience in medtech delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in team management, omnichannel content creation and digital media. Detail-oriented, attentive and decisive leader.
Overview
11
11
years of professional experience
4
4
Languages
Work History
Head of Marketing Communication
Xenios AG
11.2017 - Current
- Development and lead of a global communications team; development of omnichannel communication strategies, planning and budgeting.
- Created compelling visual assets for print, digital, and multimedia platforms, elevating brand consistency across all touchpoints.
- Increased lead generation with targeted digital advertising campaigns aligned with business objectives.
- Aligned sales and marketing goals, fostering collaboration among teams for improved revenue generation.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Managed consistent design theme, look and content of organization's online presence.
- Coordinated with design and media teams to develop high-quality creative assets.
- Demonstrated leadership skills in managing projects from concept to completion.
- Skilled at working independently and collaboratively in a team environment.
- Proven ability to develop and implement creative solutions to complex problems.
- Self-motivated, with a strong sense of personal responsibility.
- Proved successful working within tight deadlines and a fast-paced environment.
Communication Manager
Xenios AG
08.2013 - 10.2017
- Focus areas: PR & Marketing Communication,internal and external communication, media planning, online marketing activities, event management.
- Created and implemented systems and processes for monitoring media coverage.
- Collaborated with cross-functional teams on integrated marketing campaigns for successful product launches.
- Developed targeted messaging for diverse audiences, tailoring content to meet specific needs and preferences.
- Updated website copy regularly to ensure relevance and consistency with current messaging priorities.
- Conducted regular audits of company communications materials to ensure accuracy, clarity, and adherence to brand guidelines.
- Enhanced brand visibility by developing and executing comprehensive communication strategies.
- Developed and promoted corporate brand, images and identity to media and public.
- Oct 2016 - Oct 2017 on parental leave
Education
Master of Arts - Humanities-French, English, German & Media Studies
University Mannheim,
Mannheim Skills
- Business needs analysis
- Marketing strategy & campaign development
- Campaign Performance Tracking
- Creative direction
B2B-Marketing
Search Engine Marketing
Social Media Marketing
- Multitasking abilities & professionalism
- Team collaboration
- Decision-making
- Creative and innovative
- Adobe Creative Suite
- Content management systems
Birthdate
03/16/78
Birthplace
Pitesti, Rumänien
Timeline
Head of Marketing Communication
Xenios AG
11.2017 - Current
Communication Manager
Xenios AG
08.2013 - 10.2017
Master of Arts - Humanities-French, English, German & Media Studies
University Mannheim,
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