Huizi Hu

• Digital Content Management and Data-Driven Optimization. Manage and optimize the TASKING corporate website's content operations, aligning with brand and market requirements. Utilize user behavior tracking and Google Analytics reports to analyze visitor intent, collaborating with different BUs to adjust strategies, and drive revenue growth.
• APAC Brand Strategy and Regional Leadership. Lead strategic brand marketing initiatives across the APAC region, with a focus on China, Korea, and Japan. Oversee brand standardization across all branches, ensuring consistent messaging and visual identity aligned with global brand guidelines and regional market needs.
• Localized Marketing and Social Media Strategy. Develop and implement tailored social media marketing strategies for APAC markets, focusing on platforms like WeChat (China) and Naver (Korea). Oversee the creation and localization of marketing materials, ensuring culturally relevant, high-quality content for China, Korea, and Japan.
• Creative Production and Visual Brand Consistency: Oversee the design, development, and processing of visual materials, ensuring brand consistency across all formats (e.g., product icons, whitepapers, and app notes). Lead the production of engaging multimedia content, including video creation from concept to final delivery, to enhance brand visibility and engagement.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs. Led planning and on-site execution for major industry events, including Embedded World and the Infineon Event, across APAC and Europe.
• Cross-Functional Collaboration and Employer Branding. Drive employer branding initiatives in partnership with HR, strengthening the company's reputation in key markets.

• Lead the overall B2B marketing strategy for the China region (Mainland China, Hong Kong, Macau, and Taiwan), covering digital campaigns, content marketing, product promotion, PR management, event planning, and commercial development, with a focus on lead generation and brand visibility.
• Plan and execute localized marketing initiatives aligned with global positioning, including tailored messaging, industry-specific campaigns, and content development, ensuring brand relevance across diverse B2B sectors.
• Manage key social media platforms, with a primary focus on WeChat, and extend brand presence through Bilibili, Zhihu, and others. Develop platform-specific strategies to drive audience engagement, and build brand authority.
• Oversee all regional marketing activities, including exhibitions, conferences, partner events, promotional items, and corporate gifting. Be hands-on in producing visual assets such as banners, posters, presentation materials, basic image editing, and short-form video clips to support campaign execution.
• Promote a strong internal culture by refining company policies, behavioral standards, and communication tone, aligned with the professionalism and values of a global organization.
• Coordinated with sales teams to align marketing and sales strategies, driving revenue growth.
• Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
• Developed key partnerships with influencers and media outlets, amplifying brand presence and reach.

• Conducted in-depth competitor and market research, focusing on key global and local OEMs, with strategic benchmarking across product, branding, and innovation dimensions to support executive decision-making.
• Led the localization of Volkswagen's global brand strategy for the Chinese market, tailoring core brand positioning and value propositions to local consumer behavior and mobility trends, while ensuring internal alignment across departments and joint ventures.
• Monitored and analyzed emerging business models and mobility innovations (e.g., Electrification, digital ecosystems, and car-as-a-service deliver insight reports and recommendations to guide future-oriented strategic planning.
• Maintained strong working relationships with buy-side counterparts, enhancing overall market intelligence and trade flow information exchange.
• Acted as a cross-functional facilitator to support strategy implementation, bridging communication between brand, product, digital, and regional teams to ensure a consistent rollout of key initiatives.

Key Projects and Contributions:

• China ACCELERATE Strategy - Supported the adaptation and execution of the group's global transformation roadmap in the Chinese context.
• 10-Year Business Plan - Contributed to long-term strategic planning efforts for both VW Brand China and FAW-Volkswagen, aligning growth targets with product, retail, and digital development.
• VW Brand Management Workshop (2017 & 2018) - Co-organized and contributed to key internal branding workshops aimed at enhancing brand cohesion and marketing consistency across teams and regions.

• Responsible for the Volkswagen Import China Central Marketing Department's project management, in charge of the department's budget and operational topics.
• Manage and execute experiential marketing campaigns and projects of all dimensions, including product launches, auto shows, test drives, and sponsorship activities.
• Organize national product launches in accordance with product marketing strategies. Leverage 360-degree ATL, BTL, e-marketing, CRM, retail marketing, and PR resources and experiences to amplify and maximize product positioning, messaging, and highlights to key stakeholders.

Key Projects:

• Gene Recombination - All New Tiguan national launch and test drive campaign, 2016.
• Born for the Leading Elites: Touareg 2017 and Executive Version Launch Campaign, 2016.

• Play a major role in strategic planning and counseling: work closely with the team to develop creative PR campaign plans, provide strategic counseling to client on brand image building, core message crafting and communication strategy.
• Acquire, organize and manage sponsorship events for clients, including VIP galas, product launch, marketing initiatives, road shows, cultural affairs, employee gatherings, exhibitions, festivals, fundraising, training and social activities
• Develop reports that show the maximum PR value: develop English and Chinese reports in various formats that strategically highlight team’s efforts.
• Manage projects towards an optimized result: coordinate with all stakeholders to manage and move the existing projects forward, on time, on brief and on budget.

Key Projects:

• Volkswagen XL1 Launch Event Content Creative & Online Broadcasting, 2013
• Volkswagen Media Open Day (Beijing, Shanghai, Chengdu & Guangzhou), 2013
• Volkswagen Technical Round Table (Beijing, Shanghai, Chengdu & Guangzhou), 2013