Ibrahim Onur Sevin
Berlin
Summary
Experienced in managing paid social, paid search, and SEO content strategies for B2B and consumer brands across global markets. Skilled in campaign management, audience targeting, and data-driven optimization with a strong focus on driving lead generation and organic growth. Proficient in Google Ads, LinkedIn Ads, SEO tools (Semrush, Ahrefs), and content marketing.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Paid Ads Manager - Full Time
Commercetools
Berlin
01.2024 - 04.2025
- Managed end-to-end paid social and paid search campaigns across platforms including LinkedIn, Google Ads, and Microsoft Ads, focusing on driving high-quality B2B leads and pipeline growth.
- Developed and optimized targeting strategies to reach decision-makers, ensuring campaigns aligned with account-based marketing (ABM) initiatives.
- Monitored campaign performance metrics (CTR, CPC, CPL, ROAS) and implemented data-driven optimizations to improve efficiency and maximize budget utilization.
- Collaborated with sales and product teams to refine messaging and ensure ad copy and creative effectively communicated the company's value proposition.
- Conducted A/B testing on ad creatives, landing pages, and audience segments to continuously improve conversion rates.
- Created and presented performance reports and insights to leadership, providing recommendations for future campaign strategies.
Performance Marketing, Paid Ads - Working Student
commercetools
Berlin
10.2022 - 12.2023
- Keyword Research and Audience Targeting
- Ad Creation and Copywriting
- Conversion Tracking and Analysis
- Optimization and Continuous Improvement
- Competitor Analysis
Content Moderator - Working Student
Majorel
Berlin
08.2021 - 09.2022
- Reviewing user-generated content for our client
- Enforcing community guidelines and policies
Digital Marketing and SEO Intern
SaveSavvi.com
Remote
06.2020 - 09.2020
- Created a growth campaign
- Coordinated and trained the creative writing team on SEO
- Done content and keyword research
- Managed the CMS
Seo Content Copywriter
Webtekno.com
Istanbul
10.2019 - 02.2020
- Wrote SEO-optimized articles for Webtekno.com, covering a wide range of technology-related topics.
- Successfully ranked multiple articles in top positions on Google, driving significant organic traffic to the website.
- Contributed to Webtekno, one of Turkey's leading online tech magazines, known for its high-traffic content and strong digital presence.
Education
Master's in English - North American Studies
Freie University of Berlin
Berlin09-2025
BA - American Culture and Literature
Istanbul University
Istanbul06.2018
Skills
- Expertise in Google Analytics
- Experience with Google Search Console Analysis
- HubSpot Proficiency
- Expertise in SemRush
- Ahrefs
- SEO Copywriting
- Google Ads Management
- Skilled in Google Docs Collaboration
- Multimedia Editing Proficiency
Certification
- Fundamentals of Digital Marketing by Google
- Excel in targeting ideal customers with LinkedIn Marketing via
Dekker's course - Prompt Engineering Specialization Course
- HubSpot Reporting Certification
- SEMrush Advertising Toolkit Certification
- PPC Automation by SEMrush
- Email Marketing. Increase sales with Email Marketing!
- Data Driven Marketing A-Z: Improve Your Campaign Performance
- Growth Hacking with Digital Marketing (Version 7.4)
- Modern PR
- Complete Backlinking Course
Languages
Turkish
Bilingual or Proficient (C2)
English
Advanced (C1)
German
Beginner (A1)
Hobbies and Interests
- SEO
- Cinematography
- Growth Hacking
- Copywriting
- Media
- PPC
- Tech World
Timeline
Paid Ads Manager - Full Time
Commercetools
01.2024 - 04.2025
Performance Marketing, Paid Ads - Working Student
commercetools
10.2022 - 12.2023
Content Moderator - Working Student
Majorel
08.2021 - 09.2022
Digital Marketing and SEO Intern
SaveSavvi.com
06.2020 - 09.2020
Seo Content Copywriter
Webtekno.com
10.2019 - 02.2020
Master's in English - North American Studies
Freie University of Berlin
BA - American Culture and Literature
Istanbul University
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