Experienced and innovative SEO specialist with a proven track record of growing organic website traffic through white-hat tactics and strategies and data-driven SEO analysis and optimization. A strategic thinker with a growth mindset, committed to implementing initiatives for overall SEO program improvement, traffic, and revenue growth.
Hi, I’m
Ievgeniia Danchenko
Seo Specialist
Erlangen
Summary
Overview
19
years of professional experience
6
Certificates
5
Languages
Work History
SeomaxusKiev
Freelance SEO Specialist
04.2019 - Current
Job overview
- Developed and implemented interactive marketing strategies for about 15 clients that improved search engine performance, attracted users to websites and drove growth, resulting in annual traffic increases of average of 23% year over year
- Analyzed data to identify trends, generate reports and adjust campaigns as necessary to produce most optimal ROI
- Prepared website evaluations and marketing proposals that attracted new business, resulting in increased annual budget of 54%
- Collaborated with internal teams to enhance design, usability, content and conversion points of websites and web properties
- Managed social media campaigns and day-to-day activities, including scheduling regular updates, engaging in dialogue and answering questions when necessary
- Developed action plans for achieving and measuring SEO campaign success, including determining key metrics, keywords and developed processes for measurement and optimization
- Researched new marketing channels and strategies and presented them to clients, implemented new inbound marketing strategies to uplift conversion rates by 160%
- Remained current with industry trends to uncover new opportunities for clients' websites.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords
- Collaborated with team to investigate critical SEO-related issues and provided impactful solutions
- Tracked, reported and analyzed website analytics to drive strategy and improve user experience
- Incorporated XML sitemaps, robots.txt Files and 301 redirects to facilitate search engine spidering, crawling and indexing
- Planned, ran and analyzed client PPC initiatives and campaigns to increase sales, generate leads and promote brand awareness
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic
- Maintained Google and Bing Webmaster Tools accounts and monitored for crawling and indexing issues
- Researched and analyzed competitor website and advertising links to gain insight into new strategies
- Collaborated with designers, copywriters and developers, creating effective search marketing campaigns
MediasetKiev
Team Leader Seo
09.2015 - 08.2019
Job overview
- Responsibility for agile and interdisciplinary seo team
- Responsibility for implementation of project and departmental tasks Development and improvement of methods and processes in seo
- Responsible for achieving team's strategic and operational goals
- Established SEO best practice strategies for deals and permanent products to gain page authority
- Performed keyword research for site optimization, search display ads, and competitive bidding
- Compiled and optimized products for landing pages based on keyword traffic to capture market traffic
- Managed action items for identified page issues and product fixes throughout website
- Collaborated with operations, marketing, and engineering teams, to implement best practices for on/ off-page, and technical SEO
- Tracked organic and paid search traffic using combination of Google Webmaster Tools, Google Analytics, Facebook Insights
- Managed social media channels and tracked performance including followers, views, and engagement
- Responsible for executing digital advertising campaigns in addition to assisting with development of digital marketing strategies
- Exceeded Q1 and Q2 revenue goals by 29% and 24%
- Used Google Analytics to track effectiveness of social media initiatives
- Optimization of Social media campaigns saw increase of user engagement and website page views by 300% in 2017 which also helped in media subscriptions by over 400%.
UFOKiev
Computer Systems Engineer
08.2015 - 03.2016
Job overview
- Installed, configured, and maintained enterprise-level Windows server systems
- Managed user accounts, passwords, and access privileges to ensure secure access to applications and data
- Implemented security best practices to harden system security
- Created website and used SEO techniques to increase website traffic by 30%
- Wrote and edited content for company website.
STATE ENTERPRISE 'SCIENTIFIC AND TECHNICAL COMPLEX OF STATISTICAL RESEARCH'Kiev
Computer Systems Engineer
10.2004 - 04.2014
Job overview
- Installed, configured, and maintained enterprise-level Windows server systems
- Managed user accounts, passwords, and access privileges to ensure secure access to applications and data
- Implemented security best practices to harden system security
- Created website and used SEO techniques to increase website traffic by 70%
- Wrote and edited content for department's website, resulting in 30% increase in website traffic
- Wrote and edited content for company website, resulting in 30% increase in web conversions.
- Optimized networked software and operating systems by applying updates and patches
- Supported system users, educating employees on troubleshooting and problem-solving protocols
Education
Kyiv National University of Technologies And DesignKiev
Bachelor's degree in Computer Science
01.1999 - 2003.01
University Overview
Kyiv National University of Technologies And DesignKiev
Master's degree in Computer Science
01.2003 - 2004.01
University Overview
National Aviation UniversityKiev
Some College (No Degree) from Linux Based Local Network Administrator
07.2014 - 10.2014
University Overview
Skills
Search Engine Marketing
Certification
Google Digital Marketing and E-Commerce
Timeline
Google Analytics Individual Qualification
07-2020
Freelance SEO Specialist
Seomaxus
04.2019 - Current
Team Leader Seo
Mediaset
09.2015 - 08.2019
Computer Systems Engineer
UFO
08.2015 - 03.2016
National Aviation University
Some College (No Degree) from Linux Based Local Network Administrator
07.2014 - 10.2014
Computer Systems Engineer
STATE ENTERPRISE 'SCIENTIFIC AND TECHNICAL COMPLEX OF STATISTICAL RESEARCH'
10.2004 - 04.2014
Kyiv National University of Technologies And Design
Master's degree in Computer Science
01.2003 - 2004.01
Kyiv National University of Technologies And Design
Bachelor's degree in Computer Science
01.1999 - 2003.01
Knowledge Skills
Knowledge Skills
SEO Best Practices, Screaming Frog, Local SEO, Ahrefs, SEMRush, Serpstat, Google Analytics, PPC, Facebook Ads, Content Creation, ChatGPT
Personal Information
Personal Information
Date of Birth: 06/26/82Knowledge Skills
Knowledge Skills
SEO Best Practices, Screaming Frog, Local SEO, Ahrefs, SEMrush, Serpstat, Google Analytics, PPC, Facebook Ads, Content Creation, ChatGPT
Personal Information
Personal Information
Date of Birth: 06/26/82Similar Profiles
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