Certified SAFe® 5 Agilist
Ignacio Fernandez Giron
Senior Manager Automotive Software & Data Engineering
Ostfildern
Summary
Passionate international business leader with a focus on automobiles and future mobility technology. Extensive experience in sales, project and product strategy management, and R&D, sales, and operations development. Proven track record as a skilled management consultant in EMEA & APAC regions. Recognized for exceptional communication skills and top-tier management expertise. Alumni of IE Business School's Executive MBA program, ranking in the top 5% of the 2007 class. Completed the IESE management program. Willing to relocate globally to bring expertise to new opportunities.
Overview
27
27
years of professional experience
7
7
years of post-secondary education
1
1
Certification
4
4
Languages
Work History
Head Digital Vehicle Development & Data strategy
MERCEDES-BENZ AG
01.2023 - Current
- R+D Digital vehicle products development including digital entertainment (MB.OS), ADAS L2, L3, L3+ (MB DRIVE) and charging services (MB CHARGE)
- Co-lead of the L4/4+ Autonomous driving project with Nvidia & Mobileye LiDAR
- V2X, VR & UX vehicle development with AUTOSAR for SDV strategy
- Data compliance officer for RD (vehicle cybersecurity, OTAs, coding, ecosystem, EV charging protection, smart cockpit)
- Reporting to Board of Management
- Strategic achievements: Strategy concept development and Product testing with a direct team of 30 colleagues in Germany, China, Israel and USA
Lead Used & Fleet Europe
MERCEDES-BENZ AG
09.2019 - 01.2023
- Head of sales & digitalization for Used and Fleet (Digital Direct sales, intelligent RV pricing and business & IT team coordination, 900 million € sales)
- Price management with new car sales & marketing Region Europe (ICE, EV, PHEV) and 18 markets sales operations management
- Strategic achievements: Direct sales of the future strategy, Business & IT agile integration full digitalization of the Used with a team of 10 colleagues
Lead International Dealer Investor Management
MERCEDES-BENZ AG
01.2019 - 09.2019
- Worldwide dealer network management strategy definition and coordination of the regions (NAFTA, China, Overseas, Europe, Germany)
- New concepts development for BoM and international dealer investors
- Strategic achievements: Worldwide retail Network performance Power BI dashboard development for Board of Management level with a team of 6 colleagues
International Senior Consultant
MERCEDES-BENZ AG
09.2016 - 12.2018
- Team management of 3 to 6 consultants in Mercedes-Benz Consulting
- Project management leader for international projects in Europe and Overseas
- Innovative strategic projects development for Daimler AG and subsidiaries worldwide (connectivity, artificial intelligence, autonomous driving, electrical vehicles and premium mobility strategies)
- Strategic achievements: Daimler Future retail (Direct sales Sweden, BDC own retail & Retail sales tool strategy development for Italy, France, Spain, Portugal and Sweden)
Automotive Director
AON
05.2012 - 03.2016
- Management & team restructuring of 4 key account managers & the automotive division in Iberia with a € 7 m budget, reporting to Sales VP
- Develop new digital products and strategies for Santander, BMW, GM & VW
- Strategic achievements in 2012 and 2013/14: market share increased by 0.8% and +7% turnover in a complex market situation. In 2015 +17% turnover
Spain Area Manager
VOLKSWAGEN-AUDI ESPAÑA, S.A.
01.2007 - 01.2011
- Sales Management of the VW brand national network (65% of VW Group € 1 bn sales in Spain)
- Reporting to sales general director with a team of 11 regional managers
- Re-organization of regional managers team: reduction by 30% in 2010; Change management
- Responsible for sales strategy and planning of the domestic product mix and report monthly & quarterly to VW HQ in Germany
- Creation of a new CRM Strategy including sales, after sales and marketing
- Implement 'cost reduction and performance' strategy in the sales network with focus on improving service quality and improve average Network results
- Strategic achievements: Sales growth of >20% from 2008 to 2010, Market Share: increased from 6.7% to 9.7% and Network Customer Satisfaction: Developed from position 27 out of 30 to 5th
Financial Lines Analyst
CHUBB INSURANCE EUROPE
01.2004 - 12.2006
- Analyst for financial institutions investments in Spain and Portugal reporting to CFO with team of 3 Analysts in FMCG, industrial and internet sectors
- Strategic achievements: Management of MBO´s, LBO´s and BIMBO´s in companies with € 250 m to € 1 bn yearly sales & market share from 13% to 35%
Product Manager
REXAM BEVERAGE CAN
09.2002 - 06.2003
- Internship reporting to marketing director & key account development working directly with Coke, Pepsi, Heineken and Schweppes
- Strategic achievements: Creation of an online can product design tool for the main customers with a budget of € 250,000
Press & Marketing Assistant
BMW GROUP
11.1997 - 12.2001
- Working student the press and marketing department in Spain Reporting to Press and Marketing Manager, support for product positioning
- Strategic achievements: Coordinator of the press launches for the 3, Z3, Z8, 7 series, special vehicles (M models, protect 5 & 7 Series) and promotional events (BMW Golf Cup, 007 James Bond Product placement, etc.). Support the drivers school for customers with the dealership network
Education
Program in Management Development - Executive education top management program
IESE BUSINESS SCHOOL
01.2015 - 06.2015
Executive MBA - undefined
IE BUSINESS SCHOOL
02.2006 - 04.2007
Master & Degree in International Business Law - undefined
UNIVERSIDAD COMPLUTENSE
09.1996 - 06.2002
Skills
SAFe framework expertise
EV technology expertise
Artificial intelligence proficiency
Automotive sector expertise
Proficient in machine learning
Empathy-driven design process
Software architecture
Industry 40 expertise
Organizational change management
Strong work ethic
Supportive leadership
Flexible problem-solving skills
Strategic decision-making
Critical thinking
Effective communicator
Intercultural competence
Emotional awareness
Cross-functional teamwork
Personal Information
- Date of Birth: 08/24/78
- Nationality: Spanish
Software
Certification
Data product owner
Timeline
Data product owner
07-2023
Head Digital Vehicle Development & Data strategy
MERCEDES-BENZ AG
01.2023 - Current
Lead Used & Fleet Europe
MERCEDES-BENZ AG
09.2019 - 01.2023
Lead International Dealer Investor Management
MERCEDES-BENZ AG
01.2019 - 09.2019
International Senior Consultant
MERCEDES-BENZ AG
09.2016 - 12.2018
Program in Management Development - Executive education top management program
IESE BUSINESS SCHOOL
01.2015 - 06.2015
Automotive Director
AON
05.2012 - 03.2016
Spain Area Manager
VOLKSWAGEN-AUDI ESPAÑA, S.A.
01.2007 - 01.2011
Executive MBA - undefined
IE BUSINESS SCHOOL
02.2006 - 04.2007
Financial Lines Analyst
CHUBB INSURANCE EUROPE
01.2004 - 12.2006
Product Manager
REXAM BEVERAGE CAN
09.2002 - 06.2003
Press & Marketing Assistant
BMW GROUP
11.1997 - 12.2001
Master & Degree in International Business Law - undefined
UNIVERSIDAD COMPLUTENSE
09.1996 - 06.2002