Igor Oliveira
Berlin
Summary
Accomplished Assistant Manager with in-depth experience consistently rising through ranks. Well-versed in sales, personnel management, accounting and inventory management. Dedicated to complete knowledge of company products and services for optimized customer service.
Overview
20
20
years of professional experience
Work History
Assistant Store Manager
New Balance
11.2021 - Current
- New Balance, Berlin Flagship Store, Germany
- The Berlin flagship store was facing huge adversities and I therefore accepted the challenge to come and help sort out the store
- The store had been without management for quite a long time and the team was with no guidance
- After analysing the situation and making the much needed changes within the team and mentality, the standards were raised and the targets started to be achieved
- 6 months later the Berlin Branch started consistently being the NB Store with the biggest ATV and with the highest conversion in Europe
- Monthly targets are being achieved and the yearly target has already been achieved as well
- Complete store administration and ensure compliance with policies and procedures
- Assess Team skills and develop them
- Recruit new team members
- Conduct personnel performance appraisals
- Build a high performance culture in the store by encouraging training by example, motivating, coaching and training your team
- Maintain the outstanding store conditions and visual merchandising standards at all times
- Build business strategies to increase store traffic and maximize profitability
- Ensure high levels of customer service satisfaction through excellent service
- Developed and optimized store schedules to meet expected coverage demands
- Perform forward planning and create action plans to minimize impact and maximize opportunities
- Conduct feedback on local market, competition and customer feedback and ensure this information is communicated to your line manager
- Set up sales periods and new campaigns and ensure they are managed effectively
- Proactively manage payroll operations
Assistant Store Manager
New Balance
05.2021 - 10.2021
- In May ’21 I accepted an offer from New Balance to move to Germany and be the Assistant Store Manager at the Designer Outlet in Neumünster
- It was a fast paced environment, which gave the experience to deal with German retail
- Learn the NB Company values and standards
- Interact with customers and resolve complaints and grievances
- Write the daily sales report
- Analyse the team performance and help them improving
- Replace the store manager when in need
- Creation of personnel schedules and time sheets
- Evaluation and analysis of various KPIs
- Close cooperation and correspondence with retail management
- Taking on administrative tasks and reporting
- Induction and training of new employees
- Attending online meetings and trainings
- Ensuring an attractive presentation of the range of goods
- Visual merchandising with sales-promoting product presentation
- Execution of all cash register processes including cash register closing
- Participation in the preparation and implementation of inventories
Assistant Store Manager
Runners Need / Cycle Surger
07.2019 - 04.2021
- Managed new employees intake and training plans ensuring that they understood the company’s service and key performance indicators and ensure as such that policies are followed
- Managing customer queries
- This entailed handling queries as well as liaising with other departments to guarantee high quality customer service and satisfaction
- Supported Store Manager to lead where necessary and to maintain high level of store standard
- Optimizing profits by implemented standard operating procedures and control costs
- Provide constant reviews / updates and feedback on areas of potential risks and opportunities to identify these risk elements to operations / stakeholders and take appropriate corrective and/or mitigation measures
- Stock control, dealing directly with buyers and brand representatives
- Reporting sales activity to Senior Stakeholders at Head Office as well as handling of daily business banking
Supervisor / Run Core Expert
Runners Need / Cycle Surgery
05.2015 - 06.2019
- Drive key delivery projects to meet cross-departmental challenges with key focus on expending customer satisfaction and meet sales targets
- Proven track record of outstanding sales achievements
- Under my supervision has sales increased by 10%, resulting in becoming one of the fastest growing stores and in the top five for profit across the UK
- Mentor and coach a two teams, keeping them motivated and encourage them to reach and exceed daily and monthly targets
- Providing Workforce Management support by ensuring staff levels met daily by creating shift rotations
- Responsible for maximising efficiency and solving challenges while keeping company values at heart
- Assist and provide expertise for new products, as well as analyse latest products introduced by RN buyers to keep up to date with current trends in the industry
Deputy Floor Manager
Sports Direct
05.2014 - 05.2015
- Store opening, closing including cash-in cash-out
- Team management to the highest company standards and up-skilling
- Briefing team on daily targets, encouraging staff to focus on these to ensure they are reached
- Managing floor encompassing footwear, golf, swimwear and cycling
- Managing the staff during the day ensuring all set tasks have been completed, assessing which zones are in need of cover and creating lunch schedules
- Additionally liaising with three other floors to make sure that all floors/areas have enough cover
- Act as first point of contact for enquiries to ensure smooth running of daily business
- Ensure all the new lines are pushed and ready to be merchandised, including compliance of daily price changes, stock takes
Sales Assistant
Sports Direct
09.2012 - 04.2014
- Provide knowledgeable customer service, and merchandising the products to look presentable to boost sales
- Completing level1 Biomechanics training provided skillset to assess customers by defining their running style – Gait Analysis
- This allowed the creation of bespoke recommendations to every customer
- Multitask and adapt to situations to be able to serve 2-3 customers at one time
Parts Advisor
Vauxhall Bristol Street Motors
05.2012 - 07.2012
- Responsible for boosting sales through customer follow up calls and cold calling, process sales, provide quotes, order stock and office supplies, invoicing and processing payments and general admin duties
Parts Advisor / Customer Relations
Peugoet LPM
05.2003 - 01.2012
- Worked with two leading car dealers – Peugeot and Ford
- This role enabled me to boost sales by providing excellent customer service, warehouse administration, providing quotes, stock control, liaising with other departments and invoicing
Education
Management and Leadership - Level 5 -
Open University
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Escola Secundaria de Pombal
Skills
- Sales Techniques
- Budgeting and Cost Control
- Oversee Administrative Functions
- Leadership
- Inventory Control
- Hiring and Training
- Team-Building Exercises
- Stock Rotation
- MS Office Advanced User
- Business Growth Initiatives
Accomplishments
- Best Sales Associate from 2012 to 2014 out of over 500 employees
- As I gained a reputation in the Retail-Industry, companies such as On-Running, Hoka, Mizuno, Brooks, Saucony, New Balance, Adidas, Oofos, Saysky, Altra among others, approached me about supporting their running events.
- Transforming a store from a loss-making to a profit-making operation in a short amount of time
- Sales achievement over 76% in 8 months in my current store.
- I've trained and coached people who are now Line Managers in various companies.
- Best Store Standards Award 2022
Languages
Portuguese
Bilingual or Proficient (C2)
Spanish
Advanced (C1)
English
Advanced (C1)
French
Elementary (A2)
German
Beginner (A1)
Cycling, Running, Cooking, Hiking and Meditation
Running naturally led to an interest in nutrition and a healthy diet. With a vegan/vegetarian diet, my cooking abilities improved, and I convey my passion and travel/hiking experiences through the food. Meditation and yoga, in addition to running, are essential for improving mental and physical strength. Cycling is a hobby as well as a mode of transportation.
Timeline
Assistant Store Manager
New Balance
11.2021 - Current
Assistant Store Manager
New Balance
05.2021 - 10.2021
Assistant Store Manager
Runners Need / Cycle Surger
07.2019 - 04.2021
Supervisor / Run Core Expert
Runners Need / Cycle Surgery
05.2015 - 06.2019
Deputy Floor Manager
Sports Direct
05.2014 - 05.2015
Sales Assistant
Sports Direct
09.2012 - 04.2014
Parts Advisor
Vauxhall Bristol Street Motors
05.2012 - 07.2012
Parts Advisor / Customer Relations
Peugoet LPM
05.2003 - 01.2012
Management and Leadership - Level 5 -
Open University
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Escola Secundaria de Pombal
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