Ilaria Paulon
Strategic Planning Manager
Düsseldorf
Summary
Detail-oriented team player with strong organizational skills. Ability to manage multiple projects with a positive attitude and enthusiasm. Willingness to take on added responsibilities to meet team goals.
10 years of experience in brand management in the consumer goods industry (Italy & Germany) in a diverse and international environment.
Overview
12
12
years of professional experience
11
11
years of post-secondary education
4
4
Certifications
4
4
Languages
Work History
Strategic Planning Manager
Adhesives for Consumers & Craftsmen, Henkel
07.2022 - Current
- Effective strategic planning supporting Corporate VP and Leadership Team in defining the business strategic transformation
- Synchronize and align the organization across different functions and geographies towards key objectives
- Communication plans with key stakeholders within and outside the organization
- Steering organization, agenda and content of strategic meetings (e.g. Leadership Team & Senior Executive Team meetings, Global Leadership Conference)
International Brand Manager
Adhesives for Consumers & Craftsmen, Henkel
05.2019 - 06.2022
- Leadership skills in developing Pritt brand strategy and campaigns on a global scale
- Researched market trends to identify consumer needs and preferences for new products development
- Strong communication and organisational skills thanks to project management
Brand Manager
Adhesives for Consumers & Craftsmen, Henkel
04.2016 - 04.2019
- Translation of global strategy of Pritt and Ariasana brands into local marketing plans to achieve marketing and revenue targets
- Local budget management to maximize brand reach and engagement
Junior Sales Controller
Laundry & Home Care, Henkel
09.2015 - 04.2016
- Strong analytical skills through revenue and cost controlling, trade allowances, customer performance analysis and data integration of Spotless business after acquisition
- Time management skills due to tight deadlines
Assistant Brand Manager
Adhesives for Consumers & Craftsmen, Henkel
01.2015 - 09.2015
- Executed new Pattex product launch to educate consumers’ target on product features and benefits
- Developed creative presentations and assets with design agency
Assistant Brand Manager
Consumer Healthcare, Angelini Pharma
01.2014 - 12.2014
- Spearheaded strategic brand plans for new product lines to increase market share and brand awareness.
- Development of high-quality creative assets with design and media teams
Junior Assistant
Cambridge Centre for Landscape and People
04.2013 - 08.2013
- Budgeting and final technical report for a EC Culture Program project
- Assisted manager in all aspects of business operations
Education
Master of Science - Business Administration
Ca’ Foscari University of Venice
Venice, Italy 01.2010 - 06.2012
Bachelor of Science - Marketing & Management
Ca’ Foscari University of Venice
Venice, Italy 09.2006 - 11.2009
High School Diploma - Classico
Collegio Vescovile Pio X
Treviso, Italy 09.2001 - 09.2006
Skills
- Windows OS, Mac OS X
Microsoft Office Suite, Mac OS iWork Suite
Sales BI
SAP
Nielsen
Certification
IESE Business School Sustainability Pioneer
Timeline
IESE Business School Sustainability Pioneer
01-2023
Amazon DSP Campaigns, Amazon Sponsored Ads, Amazon Retail for Advertisers
09-2022
Google Fundamentals of Digital Marketing, Google Ads Search, Google Ads Video, Google Ads Display, Google Ads Measurement
08-2022
Strategic Planning Manager
Adhesives for Consumers & Craftsmen, Henkel
07.2022 - Current
Google Analytics for beginners
03-2022
International Brand Manager
Adhesives for Consumers & Craftsmen, Henkel
05.2019 - 06.2022
Brand Manager
Adhesives for Consumers & Craftsmen, Henkel
04.2016 - 04.2019
Junior Sales Controller
Laundry & Home Care, Henkel
09.2015 - 04.2016
Assistant Brand Manager
Adhesives for Consumers & Craftsmen, Henkel
01.2015 - 09.2015
Assistant Brand Manager
Consumer Healthcare, Angelini Pharma
01.2014 - 12.2014
Junior Assistant
Cambridge Centre for Landscape and People
04.2013 - 08.2013
Master of Science - Business Administration
Ca’ Foscari University of Venice
01.2010 - 06.2012
Bachelor of Science - Marketing & Management
Ca’ Foscari University of Venice
09.2006 - 11.2009
High School Diploma - Classico
Collegio Vescovile Pio X
09.2001 - 09.2006
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