Inês David
B2B Content Marketing Team Leader | Country Success Manager | Digital Project Manager | Digital Experience Manager
Lisbon
Summary
Professional marketing leader with deep understanding of innovative marketing strategies and campaign execution. Known for driving impactful projects that elevate brand presence and engage target audiences. Emphasizes team collaboration and adaptability, ensuring reliable performance and seamless alignment with shifting priorities. Skilled in strategic planning, creative direction, and team leadership.
Marketing professional skilled in driving strategic initiatives and maximizing brand visibility. Expertise in digital marketing, campaign management, and data-driven decision-making. Strong emphasis on team collaboration, adaptability, and delivering consistent results. Known for creative problem-solving, effective communication, and leadership in dynamic environments.
Overview
13
13
years of professional experience
4
4
Languages
Work History
Content Marketing Team Lead
Babbel GmbH
01.2023 - Current
- Lead the multinational Core Content team (7 FTEs) that creates B2B content marketing assets for each geo and is part of the bigger B2B Marketing team. This within a global marketing team, with a focus on EMEA and Americas.
- Launched transformation from lead-based to account-based marketing.
- Collaborate closely with channel-specific content marketing managers, the leadership of Marketing Operations and Performance Marketing as well as a variety of stakeholders in Design, Sales and Account Management.
- Contribute towards lead acquisition along a co-developed content strategy and correct the course when needed.
- Coach, motivate and develop a team at different career stages and employ their strengths for the biggest impact.
- Identify and prioritize opportunities for growth and drive innovations: such as experimenting in new markets, utilizing AI in our content and making sure b2b is GTM.
- Increased brand awareness by developing and executing targeted marketing campaigns.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Devised and deployed online marketing plans with effective SEO, social media, and viral video campaign strategies.
- Supported lead generation efforts by creating engaging webinars, whitepapers, case studies, or blog posts leading to an increase in qualified prospects.
- Collaborated with senior sales, engineering and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.
- Streamlined communication between internal departments resulting in more cohesive project outcomes.
- Trained new marketing team members, fostering a positive work environment that encouraged collaboration and innovation.
- Improved social media engagement with creative content and consistent posting schedules.
- Managed cross-functional teams to ensure timely completion of marketing projects.
- Created compelling visual assets for print, digital, and social media channels that effectively communicated brand messaging.
Country Success Manager
ctrl QS GmbH
08.2021 - 01.2023
- Leading a team of 5+ FTEs across different projects and ensuring deliveries as per client expectations.
- Controlling budgets, evaluating short & medium-term needs, and ensuring accurate reporting and invoicing.
- Strategizing and defining team KPIs and ensuring successful delivery of OKRs.
- Leading rollouts, country support and technical development projects for global brands in an agile way.
- Building relationships with clients and acting as a bridge between them and their technical/creative partners.
- Critically reviewing project developments and implementing optimization initiatives.
- Established a Service Desk platform that provides 1st level support to 170+ users from 24 countries.
- Lead a rollout 7 new websites for 3 countries in 6 months, relieving CX level pressure on global team.
- Acted as an escalation point for critical issues impacting customers'' success, coordinating efforts to drive swift resolution.
- Streamlined internal processes for improved team efficiency, enabling faster response times to customer inquiries.
- Provided expert guidance on product features and best practices, empowering clients to maximize their investments.
Senior Content Manager
ctrl QS GmbH
04.2019 - 08.2021
- Managed content for 4 global brands and their e-commerce websites.
- Lead back-end & front-end testing and quality assurance for global websites.
- Coordinated briefings and ensured successful execution as per client needs.
- Curated ticketing systems and liaised with development teams and technical support teams.
- Supervised translation projects for global clients and managed continuous translations across 17 websites.
- Transformed a digital conference into an Augmented Reality based website in 6 languages.
- Established processes for a global brand that resulted in 16 successful editorials across 21 country websites.
- Lead a large-scale documentation process that allowed for streamlined onboarding of new employees onto 3 teams.
- Established editorial guidelines to maintain consistency in tone, style, and voice across all content pieces.
Communications & Campaigns Assistant
GEOTA
04.2018 - 10.2018
- Supervised national and global campaigns to promote non-profit's objectives.
- Maintained all social media platforms for the organization and oversaw distribution of content.
- Assisted with press and PR activities for all national campaigns across Portugal.
- Created and curated content for the Douro Vivo project and supervised the launch of its website.
- Worked closely with management to provide effective assistance for specific aspects of business operations.
- Assisted manager in all aspects of business operations.
Global Support Manager
Contentful GmbH
08.2014 - 12.2016
- Oversaw the remote support team, ensuring timely delivery of projects.
- Curated ticketing systems and liaised with development teams and technical support teams.
- Managed all the customer support channels, and supported teams across the globe.
- Strategized campaigns to promote launch of new products and features for global platforms.
- Supported sales teams in identifying new opportunities and in improving relations with existing customers.
- Lead the creation of over 300 support articles that enabled navigation of support platforms for 700+ customers.
- Organized 12 webinars on specific themes to promote supporting platforms for 700+ customers.
- Reduced response time to customer inquiries, streamlining communication channels and workflow processes.
- Leveraged CRM tools to maintain detailed records of customer interactions, improving follow-up and resolution processes.
- Streamlined ticketing process to improve response times and customer feedback mechanisms.
- Developed escalation procedures to handle high-priority issues swiftly, minimizing customer downtime.
Online Marketing Manager
(Wimdu) Casamundo GmbH
07.2013 - 12.2013
- Developed the SEO and affiliate marketing strategies, through various SEO/affiliate marketing tools.
- Supervised the marketing calendar for the organized planning of campaigns.
- Lead negotiations for contracts with B2B customers to enable mutual growth.
- Improved website visibility through development and implementation of SEO strategies.
Content Manager
(Versus) Urge IO GmbH
09.2012 - 02.2013
- Developed the SEO and affiliate marketing strategies, through various SEO/affiliate marketing tools.
- Lead negotiations for contracts with B2B customers to enable mutual growth.
- Conducted research and collaborated with subject matter experts to develop accurate content.
Education
Bachelor of Media Studies (BMS) - Audiovisual Communication Technologies
School of Media Arts And Communication
Lisbon06.2012
Skills
- ITSM: Jira & JSM, ServiceNow, Zendesk, and Asana
- Collab: Confluence, MS SharePoint, MS Teams, Yammer, and Slack
- DMP: Enterprise PIMs and Enterprise DAMs
- CMS: AEM, Sitecore, Drupal, WordPress, Prismic, and Salesforce Demandware
- ITSM: Jira & JSM, ServiceNow, Zendesk, and Asana
References
Available on upon request!
Work-Sabbaticals & Internships
- Cookbook Author, Caminho das Palavras, Lisbon, Portugal 08/2016-09/2018
- Sales Assistant, El Corte Ingles, Lisbon, Portugal 06/2011-12/2011
Timeline
Content Marketing Team Lead
Babbel GmbH
01.2023 - Current
Country Success Manager
ctrl QS GmbH
08.2021 - 01.2023
Senior Content Manager
ctrl QS GmbH
04.2019 - 08.2021
Communications & Campaigns Assistant
GEOTA
04.2018 - 10.2018
Global Support Manager
Contentful GmbH
08.2014 - 12.2016
Online Marketing Manager
(Wimdu) Casamundo GmbH
07.2013 - 12.2013
Content Manager
(Versus) Urge IO GmbH
09.2012 - 02.2013
Bachelor of Media Studies (BMS) - Audiovisual Communication Technologies
School of Media Arts And Communication