Irfan Khokhar
Area Sales Manager
Cologne
Summary
Results-oriented Sales Executive and Business Developer with 11 years of extensive sales experience. Demonstrated ability to build strong client relationships and improve service levels through regular internal and external stakeholder management, driving revenue growth and network performance. Played a pivotal role in Western Union's market expansion in North Rhine-Westphalia, focusing on enhancing business growth through strategic sales initiatives and deep agent relationships. Collaborative efforts consistently opened new revenue streams and achieved vital business goals.
Overview
11
11
years of professional experience
14
14
years of post-secondary education
5
5
Languages
Work History
AREA SALES MANAGER
Western Union International Bank
Cologne
01.2024 - Current
- Company Overview: Money Transfer Services, Business Financial Services, Bill Payment, Financial Services, Financial Technology, Digital Applications, Digital Payments, and Digital Money Transfer
- In my role as a Sales Manager at Western Union in North Rhine-Westphalia, Germany, I am responsible for driving business growth through strategic sales initiatives
- I focused on building strong relationships with our largest POS, implementing sales strategies, and conducting market research to identify new revenue opportunities.
- Through proactive participation in the sales cycle, I successfully achieved key business objectives and contributed to the overall success of the company.
- Managing existing POS and acquired new POS in North Rhine-Westphalia, Germany.
- Implemented POS optimization and branding strategies to drive sales growth.
- Developed FX rates for special corridors to attract new sales partners.
- Led onboarding processes for new agencies, from contract development to training and aftersales support.
- Consistently achieving and exceeding monthly sales targets.
- Expanded market share through effective prospecting, lead generation, and negotiation skills.
- Established strong relationships with key clients, resulting in increased customer retention and satisfaction.
- Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
- Analyzed market trends and competitor activity to identify new business opportunities and areas for growth.
- Built lasting relationships with clients through outstanding customer service interactions.
- Fostered a positive work environment within the sales team by encouraging open communication, teamwork, and mutual support among team members.
- Collaborated with marketing department to develop targeted promotional campaigns that drove sales growth.
- Prepared sales presentations for clients showing success and credibility of product.
Senior Sales Manager
Small World Financials Service Spain S.A
Cologne
03.2014 - 12.2023
- Company Overview: International Money Transfer, Foreign Exchange, Payments, Remittances
- In my role as a Senior Sales Manager with Small World Financials, I have managed a network of 550 POS across Germany and increased monthly revenue and profit
- Supervised individual and team work to ensure procedures were in line with company standards
- Implemented POS optimization and branding strategies to drive sales growth
- Acquired new sales partners countrywide
- Monitored countrywide POS to drive transaction numbers and achieved financial goals
- Ensuring day to day operational processes are performed in accordance with company standards
- Managing countrywide 400 Independent active Agents portfolio representing 95% transactions share of Germany
- Supervising projects such as Monday.com / Salesforce launch along with co-workers, manage and direct tasks with key internal stakeholder ensuring smooth operational implementation
- Pro-actively drive improvements by converting 75% agents to alternative payment methods and driving cost efficiency for the company
- Identifying various sales opportunities across Germany
- Commission plans Implementation
- Ensure the best FX Rates to compete the market
- Ensure the positive revenue by cutting off the unnecessary commission plans and cost of Agent
- Signing new and high potential agents ensuring profitability and revenue contribution
- Cross functional communication and proactive problem solving approach
- Building and maintaining relationships amongst all stakeholder
- Training and deployment of services
- Manage and enhance company's brand and reputation
- Identifying new sales leads
- Developing individual quotes and sales proposals
- Ensured smooth onboarding / transition of 500 Agents from FCA (UK) to Bank of Spain during Brexit.
- Increased overall sales revenue by implementing effective sales strategies and building strong client relationships.
- Mentored junior sales professionals in advanced selling techniques, resulting in accelerated career progression and enhanced contributions to overall team success.
- Exceeded annual sales targets consistently by maintaining a proactive approach to lead generation and pipeline management.
- Streamlined internal sales processes for increased efficiency, resulting in improved productivity and reduced overhead costs.
- Formulated and presented innovative strategies to stakeholders to build successful sales plans.
- Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.
- Connected with prospects through trade shows, cold calling and local-area networking.
- Built relationships with customers and community to establish long-term business growth.
Education
High School -
Cathedral Higher Secondary School
Lahore, Pakistan 01.1988 - 01.2000
Bachelor of Business Administration -
Punjab University
Lahore, Pakistan 01.2003 - 01.2005
Skills
- Salesforce Proficiency
- B2B Sales Expertise
- Effective Collaboration Skills
- Sales Pitch Development
- Effective Negotiation Skills
- Client Acquisition Expertise
- Business Case Development
- Lead Generation Through Cold Calls
- Field Hunting Expertise
- Profit Optimization
- Prospective Client Outreach
- Competitive Market Analysis
- Targeted Sales Demonstrations
- Sales Territory Coordination
Relationship building
Territory management
Sales presentations
TRAVELING
In my experience, extensive business travel has honed my adaptability, organizational skills, and ability to thrive in diverse environments. One thing I've found helpful is leveraging these experiences to showcase my cross-cultural communication, problem-solving, and time-management, emphasizing the tangible outcomes achieved during these travels. For instance, successfully managing a complex project required navigating logistical challenges and collaborating effectively with diverse teams, ultimately contributing to the project's overall success.
Timeline
AREA SALES MANAGER
Western Union International Bank
01.2024 - Current
Senior Sales Manager
Small World Financials Service Spain S.A
03.2014 - 12.2023
Bachelor of Business Administration -
Punjab University
01.2003 - 01.2005
High School -
Cathedral Higher Secondary School
01.1988 - 01.2000
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