Irwin Cardozo

Tools - Salesforce, HubSpot, SEMrush, 6Sense, Google Suite, Clarity

Demand Generation & Website Management: Led high-performance demand generation campaigns, resulting in 56 MQLs and $24M in closed deals in 2024. Leveraged AI tools (6sense, ZoomInfo) to drive a 91% increase in US traffic and a 78.5% boost in organic search. Optimized website performance, improving engagement to 70%, referral traffic by 41%, and site score from 56 to 97 with 5M search impressions.

Performance Marketing & Campaign Execution: Managed 100+ multi-channel paid campaigns, combining inbound, outbound, organic, and paid strategies. Enhanced ad performance and lead conversion by 30%, driving efficiency through A/B testing and audience segmentation.

Analytics & AI-Driven Insights: Utilized 6sense, Google Analytics, and SEMrush to optimize digital strategy, achieving 100% SEO targets and doubling ROI on paid ads.

Sales Alignment & ABM: Designed and implemented advanced ABM and lead nurturing strategies, improving lead-to-customer conversion and strengthening marketing-sales alignment.

GDPR Compliance & Data Privacy: Developed and implemented GDPR-compliant marketing strategies, ensuring ethical data handling and compliance across all digital campaigns.

Key Projects:

Spearheaded Startek’s website relaunch in 2023, optimizing UX and SEO for enhanced lead capture.

Consolidated regional social media channels for brand consistency and centralized content management.

Led high-impact webinar series (2023-2024) to drive thought leadership and lead acquisition.

Tools - Salesforce, Marketo, Umbraco, Hootsuite, Google Suite, Facebook Ads Manager, LinkedIn Ads Manager, Trello, Adobe Photoshop, SEMrush

Revenue Growth & Lead Generation: Drove £750K in 2019, £1.2M in 2020, and £1.7M in 2021 by developing strategic demand generation and lead nurturing workflows, acquiring 11,000+ new business contacts.

Campaign Management & Automation: Managed 250+ digital marketing campaigns via Marketo, boosting engagement and conversion rates.

Website & Digital Growth: Scaled website traffic from 1,200 to 35,000 monthly sessions, reaching an annual peak of 113,259 sessions through SEO and content marketing.

Social Media & Brand Management: Developed LinkedIn & Facebook strategies, improving brand visibility and engagement.

Event Management & Public Relations: Organized webinars, conferences, and PR campaigns, driving audience engagement and brand awareness.

GDPR Compliance: Implemented data privacy best practices in email marketing, CRM, and website tracking to ensure full compliance with GDPR regulations.

Tools – Odoo, Mailchimp, WordPress, Hootsuite, Google Analytics, Trello, Basecamp, Adobe Photoshop

Global Campaign Management & Revenue Generation: Executed 150+ integrated marketing campaigns, generating $3.9M in revenue and 6,500+ business contacts worth $60K.

ABM & Sales Enablement: Designed targeted ABM strategies for 36 key accounts, improving engagement and conversion.

Event Strategy & Thought Leadership: Managed global industry events, including Mobile World Congress & GSMA Conferences.

GDPR Compliance & Data Protection: Ensured data handling in marketing automation, CRM, and analytics adhered to GDPR guidelines, safeguarding user privacy.

International Projects & Conferences:

June 2017: COMPUTEX – Taipei, Taiwan
September 2017: GSMA WAS#6 - Marrakesh, Morocco
February 2018: Mobile World Congress – Barcelona, Spain
March 2018: GSMA WAS#7 – Dubai, UAE
July 2018: Market research for WAS#10 2019 planning – Budapest, Hungary

Tools - Zendesk, Mailchimp, Buffer, WordPress, Google Analytics, Google Alerts, Google Keyword Planner, Trello, Adobe Photoshop

Bilateral Trade & Revenue Generation: Promoted bilateral trade between India and Taiwan, generating over US$ 230 million in business.

Campaign Management: Developed, planned, and executed over 400 integrated marketing campaigns, generating 30,000 relevant business contacts.

Account Management: Managed 200+ business accounts, delivering targeted content aligned with industry needs.

Digital Campaigns: Planned and analysed digital campaigns across buying stages for lead generation and conversion.
Event Management: Organized 50+ events, including conferences, B2B meetings, seminars, and international exhibitions.

Branding & Strategy: Played a key role in executing the Taiwan Excellence India campaign and developed brand strategies for 25+ Taiwanese companies.

PR & Content Creation: Collaborated with PR partners for the Taiwan Excellence campaign and created content for email marketing, blogs, and product literature.

Vendor & Media Management: Managed vendor, celebrity, and media negotiations, ensuring successful campaign execution.
Market Research: Contributed to the “Trade Pioneer Project” from 2012 to 2016, studying markets and industries in India and Taiwan.

Special projects handled:

• Taiwan Excellence – Branding Taiwan, 2009 - 2016
• Taiwan Green Products project from 2014 – 15
• Taiwan Tourism campaign in Mumbai w/ Taiwan Tourism Bureau between 2013 - 2014
• EMMA Expo, 2011 – 2014