Iulia Maria Metea

• Developing expertise and technical content maintenance in Adobe Experience Manager (AEM), WordPress, Typo 3 and other CMS's, HTML and CSS
• Processing complex briefings into sub-tasks, handling complex data and configurations
• Testing and doing quality control of content updates and website functionalities
• Documenting processes, performing web content reviews and follow-ups to resolve errors.
Skills: Adobe Experience Manager (AEM), WordPress, Typo 3, Jira, Confluence, Workfront

• Developed and executed comprehensive digital marketing strategies to increase brand awareness and drive online traffic
• Managed social media platforms, creating engaging content and increasing follower engagement
• Conducted market research and analyzed data to identify trends and opportunities for optimization
• Collaborated with cross-functional teams to ensure alignment of marketing efforts with overall business goals
• Utilized SEO techniques to improve website visibility and drive organic traffic
• Monitored and reported on key performance metrics to track the success of marketing campaigns
• Stayed current on industry trends and best practices to continuously improve marketing efforts.

• Maintained strong relationships with colleagues, fostering a positive and collaborative work environment
• Spearheaded content creation for dm Romania's first online shop, including translation, proofreading, and image design using Adobe Photoshop
• Ensured impeccable grammar, spelling, and punctuation in all content, maintaining a keen eye for detail
• Conducted thorough fact-checking and data verification to uphold credibility and consistency
• Optimized text formatting for enhanced readability, incorporating captions, bullets, and eliminating filler content
• Managed monthly B2C newsletters and digital Ads campaigns, monitoring KPIs using various analytics tools
• Collaborated effectively with SEO, SEA, and Google Ads agency for dm Romania, enhancing online visibility and brand image
• Oversaw social media channels, engaging with followers, organizing events, and addressing inquiries and feedback
• Supported sales department with promotional ideas and strategies, liaising with marketing agencies and partners
• Contributed innovative concepts to project promotions and communication campaigns, driving brand awareness and engagement
• Actively participated in cross-country meetings and collaborated with international colleagues to exchange insights and best practices.
Skills: Microsoft Office, Outlook, Basic Adobe Photoshop, Basic understanding of SEO, Teams, Facebook Ads, Instagram, YouTube, Algolia, Elaine, Easypromos, Core Media (CMS), Cards&Systems, Bazaarvoice etc.

• Managed relationships with various service providers for marketing materials, including advertising production companies, web design, and print, ensuring timely delivery and quality output
• Collaborated with bloggers and influencers to create engaging content and increase brand visibility
• Executed social media marketing strategies on Facebook and Instagram, overseeing posting schedules, tracking performance, and engaging with followers
• Handled inquiries, feedback, and complaints received through social media channels and official correspondence address, ensuring prompt and professional responses
• Researched and implemented innovative marketing strategies to drive brand awareness and customer engagement
• Coordinated and executed digital events to enhance company's online presence and reputation
• Conducted reporting, analysis, and online research to optimize marketing campaigns and initiatives
• Worked together with store employees to communicate current marketing activities and ensure alignment with overall strategy
• Designed graphics for social media posts, store posters, and other marketing materials using Adobe Photoshop and occasionally InDesign
• Provided copywriting, translation, and adaptation services from German to Romanian for various marketing materials
• Managed website administration using Core Media platform, creating and updating content to enhance user experience
• Developed and distributed monthly newsletters to subscribed customers, showcasing promotions and updates
• Engaged in regular communication with international counterparts and participated in training sessions at the company headquarters
• Collaborated with DTP team and sales colleagues to produce marketing materials, including magazines and newspapers
• Conducted on-site store verification of product prices to ensure accuracy and consistency
• Processed marketing materials and distributed them to stores, maintaining inventory and tracking deliveries.
Skills: Microsoft Office, Outlook, Basic Adobe Photoshop, Teams, Facebook Ads, Instagram, YouTube, Easypromos, Core Media (CMS), Cards&Systems etc.

• Conducted in-depth campaign analysis to optimize ad performance and drive results
• Tested various creatives to enhance campaign effectiveness and engagement
• Scheduled and targeted ads to reach the desired audience effectively
• Generated detailed campaign reports and analysis for the digital sales team
• Managed ad campaign optimizations based on performance metrics and instructions
• Maintained clear and thorough communication with the Ad Operations Team on a daily basis
• Ensured maximum ad campaign delivery through effective coordination and collaboration.

• Proficient in inserting and editing ads on online platforms like eBay and Amazon to drive product visibility and sales
• Skilled in monitoring product sales and analyzing competition deals to adjust marketing strategies and increase sales volume effectively
• Experienced in processing databases, ensuring data accuracy, and validating information for optimal performance
• Proficient in using German E-Commerce-Software programs such as 4Sellers and TecDoc to manage and optimize product listings
• Detail-oriented and meticulous in data input to maintain high-quality standards and enhance overall database efficiency.

• Led a team of data verification specialists in meticulously checking and validating all processed data extracted from legal documents in German, ensuring accuracy and correctness of information
• Conducted comprehensive training sessions and workshops for new team members to enhance their understanding of data verification processes and tools
• Proficient in utilizing Microsoft Office, Excel, Outlook, and internal data processing programs to streamline data verification tasks
• Skilled in XML Document Conversion for efficient content structure management
• Demonstrated ability to maintain high standards of data accuracy and quality control in a fast-paced environment.

• Proficiently processed databases, ensuring accurate and error-free data input and validation
• Expertly formatted and edited German law books and magazines, maintaining high standards of quality and precision
• Utilized Microsoft Office tools such as Outlook, Excel, and Word to enhance data processing efficiency
• Demonstrated strong attention to detail in processing, structuring, and converting data to XML format
• Collaborated effectively with team members to meet project deadlines and deliver exceptional results
• Consistently ensured data integrity and correctness to support the development of specific software solutions.

• Managed ticket sales, reservations, and customer inquiries at a cutting-edge 4D cinema chain, ensuring seamless customer experiences from arrival to departure
• Directed patrons to their designated seats, enforced age restrictions, and provided assistance to guarantee smooth operations
• Conducted regular equipment checks to maintain a safe and efficient working environment
• Collaborated with team members to uphold company policies and deliver exceptional service to all guests
• Contributed to creating unforgettable movie experiences through the use of advanced 4D technologies and immersive sound effects.

ECCO is among the few genuine shoe manufacturers that have thrived in an ever-changing environment. For 50 years, the main goal has been to produce comfortable, high-quality casual shoes. ECCO controls every aspect of the business to achieve high quality.
• Expertly advising customers on a wide range of brand products to meet their needs and preferences
• Efficiently receiving and organizing merchandise to ensure optimal stock levels and presentation in the sales area
• Skillfully processing sales transactions at the cash register, providing exceptional customer service throughout
• Diligently upholding the store's impeccable image through cleanliness, organization, and attention to detail.

• Provided personalized counseling to clients to assist them in selecting the most suitable equipment, shoes, and clothing from top brands such as O'Neill, Olang, Atomic, The North Face, and Scott, based on their specific needs and preferences
• Designed and curated the company's monthly newsletter, ensuring engaging content and managing a comprehensive customer database
• Monitored market competition, analyzing their promotions and offers to optimize our own marketing strategies
• Actively participated in training workshops to stay informed about the latest trends and advancements in mountain and sports equipment.

• Collaborated in the planning and restoration of historical spaces within The Citadel of Alba Iulia
• Organized and executed cultural activities to enhance the value of the historical ditches
• Worked alongside a team to ensure the preservation and promotion of the historical site
• Engaged with visitors to educate them about the historical significance of the ditches
• Contributed to the overall maintenance of the historical area
• Demonstrated a passion for history and cultural preservation through hands-on volunteer work.