Ivana Derichová

- marketing responsibilities for Rare diseases - Gaucher portfolio (Cerezyme, Cerdelga), ASMD (Xenpozyme) and RBD (Cablivi, Enjaymo)
- preparing brand plans and business cases, budget and target planning, managing projects (HRT for Gaucher/ASMD)
- close cooperation with medical manager and MA
- marketing strategies, disease awareness campaigns (PTW, GTM models), Omnichannel, digital marketing)
- share best practices and cooperation with Glocal (IMH), Gaucher and ASMD Community
- KOL management, cooperation cross the other BUs - activities for hematologists, hematooncologists

- management of marketing and sales activities related to the Gaucher disease (diagnostic projects, products Cerezyme and
Cerdelga), patient models
- management of projects (Hematology project/Capellini protocol, Jewish project, MGUS/MM screening diagnostic project in cooperation with Czech Myeloma Group
- launch of a new product - Cerdelga (6/18)
- preparing of promotional materials for supporting of marketing projects and campaigns
- cooperation with KOL, hematologists, hematooncologists
- managing budget, brand plans

- management of sales activities related to the Gaucher disease (Cerezyme) in the Czech republic (personal visits of hematologists, organizing of seminars, attending of congresses)
- management of sales budget
- cooperation with KOL

- hematology (Velcade) - 6 years, oncology (Zytiga) - 2 years, nephrology (Eprex) -2 years
- product presentations, organization of seminars
KAM responsibilities-negotiations with hospital´s managements authorities(directors, economists, pharmacists)
- project CRAB (early detection of Multiple Myeloma patients)
- project "Young hematologists" (preparing and organization of educational seminars)

- Cardiology-Agen, Torvacard, Lindaxa
- product presentations for cardiologists, diabetologists, GP´s; organization of seminars

- cardiology - Lipostat, Fenofibrate, Monopril, Metformin BMS
- product presentation for cardiologists, diabetologists

- organization of seminars
- project IMPACT