Jaeseon Kim

With over two decades of experience, highly accomplished professional with a proven track record in strategic planning, business development, and global sales. Expertise lies in collaborating with local and global perspectives to drive sustainable growth across diverse sectors, including telecommunications, aerospace & defense, semiconductor technology, Energy and civil areas. Excel at representing sales efforts for global companies and managing international teams. Additionally, specialize in spearheading innovative projects and fostering key relationships with clients, suppliers, and stakeholders. Results-oriented Technical driven industries executive with demonstrated record of accomplishment in streamlining operations, increasing profits and maximizing market penetration. Decisive leader promoting operational improvements, market expansion and positive corporate culture as keys to success.

• AANDS Technology President/Founder, 09/2023, Current, Represented sales efforts for global companies in telecommunications, semiconductor, and aerospace defense., Managed international teams of 2 Sales Managers and 1 Assistants in Europe, 1 Sales Manager and 1 Supplier development in Taiwan and collaborated with consultants to support start-ups and new company registrations., Cooperation with local and foreign governments to ensure a sustainable growth in different sectors like Telecommunications, Aerospace & Defense, Technology and Civil Area, Sales Representation for Telecommunication 5G, IoT, Smart City: MeiG Smart (China), Hongdian (China), EUCAST (US/Korea), Changkun Technology (China) and Asmote (China), Sales Representation for Semiconductor Automotive, Quantum Computer and 5G Mobile Device: SFE (Korea), Apollowave (Japan) and ABOV, Salse & Marketing Representation for Aerospace Defense: Contromex (Korea), Representation for Test & Measurement: Alifecom(Taiwan), Representation for Components: Lingbo Tech (China, 5G Antenna), Verotronics (Singapore; Cable, connectors), Cooperation with US investment firm Sumihiro investment LLC to support start-ups in expanding and setting up their businesses in the United States with Technical, product and market evaluating., Development new tester concept cooperate with three company for Semiconductor wafer prober. Designing concept and project development for Cryogenic RF components for Quantum computer testing solution, Sunfleur LLC which a solar energy company, as an Advisory Board member I provided technical advice and expanded product solutions related to energy storage. Through consulting, we aimed to generate new revenue by enhancing carbon-zero products and solutions for environmental applications. Notably, we developed a novel business model using eco-friendly energy sources, especially in remote, disaster-prone, and war-affected regions. This included solutions for water purification and sewage management
• Sensorview Co., Ltd., 05/2021, 08/2023, Head of Global Sales Unit (10/2021 – 08/2023), Responsible for global sales across Europe, North America, and Asia (excluding Korea)., Successfully managed three subsidiaries: Sensorview Taiwan, Sensorview Europe, and Sensorview America., President of Sensorview America LLC (10/2021 – 08/2023), Stepped into an emergency and successfully reorganized the company., Established the San Diego office in June 2022 and the Denver office in April 2023., Sales, Marketing and Business development Strategy, 3~5-year business, HR and Finance plan., Managing Director of Sensorview Europe GmbH (05/2021 – 08/2023), Pioneered the establishment of the company in Germany., Setup the team and Distribution Channel, Sales, Marketing and Business development Strategy, 3~5-year Business, HR and Finance plan., Key Responsibilities and Achievements:, Established Sensorview Europe GmbH and assumed leadership roles at Sensorview America and Sensorview Taiwan., As the Head of Global Sales, oversaw sales, legal matters, finance, and HR., Contributed significantly to the successful Initial Public Offering (IPO) on KOSDAQ in the Korean stock market, generating over 500 leads and creating €30 million in opportunities for the next five years., Set up crucial supplier partnerships with Meta, Ericsson, Rohde-Schwarz, and Keysight, which were pivotal to our success., Signed a Global Franchise Agreement with Richardson RFPD, an Arrow Company., Successfully developed key accounts with global players such as Infineon, Rohde-Schwarz, Ericsson, Israel Defense Ministry, Deihl Defense, and Rosenberger., Engaged and registered key accounts with Space X, Meta Google, Qualcomm, and Apple.
• Rohde & Schwarz Co., KG & GmbH, 03/2013, 04/2021, Regional Director, Asian Pacific (07/2018 – 04/2021), Led the Asian Pacific region, overseeing operations in Korea, Japan, Singapore, Australia, India, Vietnam, Thailand, and Malaysia., Held the position of Head of Testing and Measurement (T&M) for Korea and Japan., Regional Manager, East Asia (07/2016 – 06/2018), Managed the East Asia region, which included Korea, Japan, China, Taiwan, Hong Kong, and Mongolia., Successfully led the R&S CMW100 product line, generating over $500 million in revenue in Greater China., Spearheaded a remarkable 300% growth in the Vector Network Analyzer Business across Greater China over a three-year period., Regional Manager, Asia North (03/2013 – 06/2016), Responsible for the Asia North region, specifically focusing on Korea and Japan., Achieved a substantial 30% growth in the wireless communication market in Japan., Set a record for revenue in the second year of operations in Japan., Significantly increased Sony Group’s revenue by 90% over an 18-month period., Key Responsibilities and Achievements:, Regional Management and Operation:, Ensured efficient collaboration between local subsidiaries and the Munich headquarters., Executed performance management based on Key Performance Indicators (KPIs) and Balanced Scorecards (BSCs)., Defined targets and aligned strategies with subsidiaries and developed relevant structures, strategies, and target accounts for effective operations., Successfully launched multiple wireless device testing products for Rohde & Schwarz, including industry-leading solutions., Sales Strategies and Customer Relations:, Played a pivotal role in creating regional sales strategies for the Test and Measurement (T&M) market., Established strategic key account management, defining sales strategies, organizational structure, and role responsibilities. Coordinated cross-country business and conflict resolution in Korea, Japan, and ASEAN countries., Nurtured critical relationships with major players, including Samsung, LGE, SKT, LGU+, KT, NTT DOCOMO, Softbank, Sony Group, and others. Successfully negotiated Global purchasing Agreement contracts with Samsung, LGE, and Sony Group., Business Development and New Product Introduction (NPI):, Facilitated price negotiations, frame contract discussions, and alignment of product roadmaps between customers and the Munich R&D team. Aligned roadmaps, communication strategies, and go-to-market approaches with product managers, R&D teams in Munich, and global key account customers., Nurtured critical customer relationships, particularly with Samsung., Led the 5G project at the regional level.
• Rohde & Schwarz Korea Ltd., 12/2003, 03/2013, Head of Strategic Planning & Business Development (07/2010 – 03/2013), Led strategic planning and business development initiatives., Focused on small and medium-sized companies, universities, and government entities., Conducted market trend analysis, identified customer needs, and assessed competitors., Developed the LG and Samsung Electronics ecosystem., Created local turnkey solutions combining Testing and Measurement (T&M) equipment, software, and third-party components., Established the Daejeon branch office, including feasibility analysis and defining potential opportunities., Achieved an impressive 750% increase in order income (OI) for the VNA (Vector Network Analyzer) market in Korea, particularly for components., Head of Account Management for LG Group and Pantech (07/2008 – 06/2011), Managed key accounts for LG Group., Negotiated prices, frame contracts, and aligned technical and product roadmaps., Developed strategies to foster business growth., Coordinated cross-country projects and maintained strong customer relationships., Strategically aligned with key suppliers, including chipset and component providers (through 3-party meetings)., Achieved an annual average turnover of €20 million and secured a remarkable 60% market share within LG globally (while R&S Worldwide Share remained below 25%)., Technical Sales Engineer for LG Group (12/2003 – 06/2008), Served as a technical sales engineer, specializing in LG Group accounts., Transformed market share from 0% to 90% at LGE production lines, achieving €0 to €30 million in revenue during FY 2005., Key Responsibilities and Achievements:, Strategic Planning Team Leadership:, Established the strategic planning team, defining structures, targets, and business and investment plans., Collaborated with heads of sales and application to create a comprehensive 3- to 5-year business development plan., Developed investment plans and organizational structures., Achieved outstanding results in the VNA business, with 430% order income growth (OI) in the first year and 150% OI growth in the second year., Distributor Management Structure Setup:, Designed and implemented a robust structure. Developed strong channel partner relationships., Strategically planned territories and managed conflicts and ensured compliance., Defined key performance indicators (KPIs) and liability parameters., Achieved remarkable growth with the distributor: 781% OI increase in the first year and 144% OI growth in the second year., LGE Strategic Key Account Relationship Management:, Headed the global key account management team for the LGE Group., 60% market share within LG globally (R&D and Production), Ensured alignment with suppliers and effectively coordinated cross-country projects., Maximized synergies and customer satisfaction through strategic coordination., Business Strategy Planning and Leadership:, Led the RF Component Task Force, driving innovation and excellence., Collaborated with 10 sales professionals and 4 application experts, working closely with the Munich headquarters., Aligned roadmaps, communication strategies, and go-to-market approaches., Successfully established the strategic planning team, defining structures, targets, and business and investment plans., Led the hiring process to assemble a high-performing team., Collaborated with heads of sales and application to create a comprehensive 3- to 5-year business development plan.

• Mr. Joseph Soo, Vice President of APAC Sales & Application at National Instrument, josephsoo123@gmail.com, +65 9636 1604
• PhD Mr. Klass Hoekstein, Retired Vice President of APAC Sales, Marketing and Sales at Rohde-Schwarz, kn.hoekstein@web.de, +49 151 1253 3664