Jan Brubacher

Leading communications and PR initiatives that reinforce TOPTICA Photonics' position as a global leader in photonics, including positioning complex technologies like quantum tech and life sciences in media and building narratives for enterprise and developer audiences.

Key achievements include:

• Boosting brand visibility through strategic media relations and industry events.
• Implementing a results-driven PR strategy that increased qualified leads.
• Orchestrating high-profile events and campaigns that strengthened stakeholder engagement and industry recognition.
• Enhancing the company’s LinkedIn presence through a targeted content strategy, significantly increasing reach and engagement.

• Directed marketing communications for a startup aerospace supply chain trade show, establishing it as a key industry event.
• Designed and executed a marketing strategy that doubled attendance within two years.
• Built and led a high-performing marketing team of 5, driving measurable business outcomes.
• Secured international B2B media coverage through targeted press releases, strengthening industry partnerships and brand visibility.

• Operational Marketing management
• Building and leading the marketing team
• PR in the international B2B environment (semiconductors, optical technologies, thermal management)
• Planning and organization of trade fairs, road shows, and seminars
• Comprehensive marketing support for international sales departments
• Creating sales and corporate documents

• Corporate Design Development
• Press relations in the international B2B environment (optical technologies, micro machining)
• Planning and execution of international fairs and seminars
• Building and leading the marketing team
• Budget Planning

• Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.

• Corporate design development
• Conception and creation of all media, intranet and employee newspaper
• Selection and control of external service providers