Jan Kegelberg

• Assumed CEO role taking over from founding managers as part of a PE leveraged buyout setup with responsibility for entire P&L of 60 million EUR and 120 people.
• Set strategy for DACH region as a basis for later stage European expansion
• Implemented Emergency Recovery initiative for sub-par ERP / CRM / Web Shop platform implementation project to stabilize business operations while maintaining growth momentum
• Restructured entire leadership team to build subject matter expert team and organization
• Redefined marketing approach from "SEA/SEO only" to 360 degree marketing approach including social, influencer marketing, PR, SEA/SEO, email newsletter automation and radio increasing advertising ROAS by 200%
• Implemented new outbound sales channels like LinkedIn Lead Generation and Partner Management to drive top line growth
• Led significant professionalisation initiatives (supply chain, logistics, product innovation, end-to-end processes, CRM) to drive bottom line results
• Responsible for stakeholder communication and reporting (Private Equity, banks, ESG)

Build up of a Direct-to-Consumer (D2C) brand platform for golf apparel, accessories, service, and content.

Founding of company and establishing the operational value chain from product design, production, warehousing, call center, accounting, online shop, and marketing as a side business.

Restructuring and digital transformation as a prerequisite for a strategic sale: Responsible for E-commerce/Omni-Channel platform, Customer Journey and analytics, Marketing incl. Performance Marketing, Content Marketing, Social, and Loyalty, as well as digital capabilities and culture.

RESPONSIBILITIES

• Driving digital transformation (strategy, organization&people, processes, systems, business models)
  
• Building and evolving a platform for a sports ecosystem connecting product, services, content, and experiences.
• Developing and implementing new revenue models: inbound marketplace, retail media, fitfox,
  
• Driving innovation management in collaboration with the OTTO Group (Tech Strategy Board Member)
• Profit&Loss responsibility for € 300 million in gross sales
  
• Driving growth in the strategic asset fitfox GmbH
• Supporting the M&A process to achieve signing and closing
• Managing operational effectiveness throughout the merger phase to achieve operational and financial targets until closing
• Reported to the Advisory and Supervisory Board

RESULTS

• Build up of online marketing team including: SEO, SEA, Retargeting, Affiliate Marketing, Social Media
  
• Implementation of Customer Lifetime Value as one core KPI for marketing
• Implemented customer journey marketing including re-org, processes and systems (emarsys) to increase Customer Lifetime Value
• Increase in customer satisfaction through customer centricity in organization, processes, and services from 3.06 to 4.74 (trustedshops)
• New customer growth of 17% yoy
• Established new business and revenue models (marketplace, app services, retail media, acquisition of fitfox, upcoming loyalty club)
• EBT improvement of +50% over 4 years

Strategic market analysis as well as incubation, build-up, and scale up of a e-commerce B2B2C platform for the Russian fashion industry.

RESPONSIBILITIES

• Strategic market and capabilities analysis to define new areas of business for the Otto Group Russia
• Definition of go to market approach for new business concepts and setup of new legal and operational entity

RESULTS

• Build-up of an ecommerce service unit to provide turn-key ecommerce solutions (warehousing, call center, web shop, online marketing) to the fashion industry in Russia including hiring of core teams (IT, marketing, Business Dev, Administration), systems design and development, process development to reach development and revenue targets
  
• Specification, realization and Go Live of IT systems and operational processes within 4 months
• First client revenues after 6 months and total client base of 17 after 2 years, including global brands like ZARA, Massimo Dutti, The North Face, and Vans
• Reached market leadership within 2 years and total GMV of €150 million in 30 months with an operational volume of 100.000 orders / month
• Achieved break even after 27 months

Strategic market analysis as well as company incubation and new business management

RESULTS

• Incubation of an innovative tech talent search company (NextLevel GmbH)
  
• Realization of MVP within 2 months
• First clients after 3 months included EPlus, PayPal, Sedo, GreenPocket, Onvista
• Operational handover to long term management after 12 months

Management of a technology startup for the founder of the mp3-format with a focus and patent protection and commercialization of a video streaming technology.

Founder and manager of a small consulting boutique focused on operational excellence and digital supply chain.

Development, implementation and management of an operational strategy for national and international e-commerce excellence.

RESPONSIBILITIES

• Setting operations strategy in a high growth stage of a leading European Online retailer
• Management of operational processes and performance including stakeholder management, IT, customer service, marketing, purchasing, logistics, admin
• Setting and monitoring of operational KPIs

RESULTS

• Grew and managed logistics solution from an initial garage operation to a modern 100.000 square foot, semi-automated fulfillment system
• Delivery of high quality consumer packaged orders in a fast and cost effective manner to 250.000 consumers in 9 European countries
• Scaled output volume of all fulfillment areas (goods receiving, storage, picking, packing, distribution and returns management) in line with company growth from 30 orders a day to more than 3.000 orders a day
• Planned and oversaw physical warehouse location move involving the preparation and implementation of moving all warehousing activities, systems, and merchandise, including 6.000 pallets of product, over the course of a weekend without interruption of order processing
• Project recovery for fulfillment service provider on installation and integration of a semi-automated picking and packing system

Strategy consulting in the financial services and industrial goods industry with focus on digital sales and banking strategies.

Build up and scaling of an international sales unit for Central Europe and Russia.

Basic training in the German military as well as advanced training in the German Naval Academy.

with distinction

with high distinction