Jasper Tautz
Summary
Organized, dependable and dedicated tourism professional well-experienced in planning trade fairs and promoting products. Well-versed in both online and traditional marketing approaches. Bringing a wide network and a long history of meeting company goals. Successful at managing multiple priorities with a positive attitude. Skilled in working under pressure and adapting to new situations.
Overview
23
23
years of professional experience
Work History
Marketing and Communications Manager
Deutscher Reisering E.V.
09.2023 - Current
- Revamping online and print materials in collaboration with graphic designer.
- Improving public relations to launch and update company social media profiles, website and blog.
- Representing organization with media outlets and general public, conveying consistent messages to support objectives and positively spin current events.
- Developing and executing comprehensive marketing plans.
- Devising content strategy to effectively engage target audiences.
- Optimizing email campaigns to increase open and click-through rates.
Marketing and IT Executive
SFT School Of Business And Tourism Berlin
02.2020 - 07.2023
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
- Planned and executed events and marketing programs to increase qualified leads.
- Engaged, informed and supported staff on media and marketing outcomes.
- Launched marketing activities for new product lines and market penetration.
- Resolved workflow issues to optimize team productivity and improve delivery times.
- Worked closely with vendors and technology partners on integrations, infrastructure and enterprise solutions.
- Aligned IT solutions and deliverables with company strategic vision.
Marketing Executive, Authorized Signatory
BFT School For Tourism Vocational Training GGmbH
02.2020 - 11.2021
- Planned and executed events and marketing programs to increase qualified leads.
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
- Engaged, informed and supported staff on media and marketing outcomes.
- Launched marketing activities for new product lines and market penetration.
Marketing Coordinator
TARUK International GmbH
12.2016 - 01.2020
- Developed and executed marketing plans for trade shows and other events to increase brand awareness.
- Planned and executed internal and external marketing events.
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
- Created engaging brochures and flyers to use for promotional materials and distribution.
- Composed posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
- Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
- Managed workflow between staff, coordinating documents and creative material distribution.
- Created and managed marketing budgets to monitor expenditures, control costs and increase ROI.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Wrote and distributed press releases to increase brand visibility.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Improved website visibility through development and implementation of SEO strategies.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Mentored local personnel on best practices and protocols to maximize productivity.
Deputy Quality Manager
Bus And Service Organizational And Advertising Company MbH (trendtours)
02.2015 - 11.2016
- Followed quality standards and procedures to minimize errors and maximize customer satisfaction.
- Evaluated quality problems and performed assessments to identify and resolve issues.
- Improved quality processes for increased efficiency and effectiveness.
- Updated quality control standards, methods, and procedures to meet compliance requirements.
- Mentored and encouraged employees to strive for excellence while fostering professional growth.
- Wrote and implemented new rework procedures to standardize processes and streamline workflow.
- Devised specifications for processes.
- Determined quality department standards, practices, and procedures.
- Monitored staff organization and suggested improvements to daily functionality.
- Recorded, analyzed, and distributed statistical information.
Crisis Management Manager
DER Touristik GmbH
07.2013 - 09.2014
- Conducted pool safety inspections throughout Europe and Northern Africa
- Inspected facilities and equipment to determine operational and functional capabilities in emergency situations.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Worked effectively in fast-paced environments.
- Kept informed of activities or changes that could affect likelihood of emergencies, factors that could affect response efforts and details of plan implementation.
- Investigated practical and theoretical issues facing emergency services and identified effective resolutions.
- Collaborated with stakeholders to prepare plans and procedures to respond to emergency scenarios.
Communications Manager
DER Touristik GmbH
11.2010 - 06.2013
- Produced internal communications for Intranet.
- Collaborated with other departments to develop integrated branding strategies.
- Built and maintained relationships with 1200 in-house employees to cultivate strong corporate image and identity.
- Prepared RFP and RFQ responses for presentations.
- Worked on strategic sustainability projects.
- Created and implemented systems and processes for monitoring media coverage.
Communication Assistant
German Travel Association (DRV)
10.2000 - 11.2010
- Answered client queries and complaints to provide strong customer service.
- Took photographs and videos during special events for promotional materials and social media pages.
- Met with media and press personnel to schedule interviews and issue company statements.
- Maintained corporate website using content management systems and associated plugins.
- Copyedited, proofread and revised company advertisements, print materials and press releases before dispersal.
- Managed internal company correspondence by delivering documents, memos and newsletters to appropriate personnel.
- Developed ideas and leads for new stories according to industry trends.
- Collaborated with journalism and marketing teams to compile information and align company messaging.
- Supported public relations managers with writing, researching and preparation of materials
- Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.
- Produced and distributed brochures, newsletters and press kits.
- Monitored media coverage and produced detailed reports to analyze impact of PR efforts.
Officer in Environment, Foreign Tourism, Health
German Travel Association (DRV)
01.2007 - 10.2010
- Planned, oversaw, minuted committee meetings and executed decisions.
- Coordinated international workshops for child protection.
- Prepared and attended ITB trade fair.
- Collaborated with tourism stakeholders regarding travel health issues.
- Coordinated and liaised with National Tourism Organizations.
Education
Bachelor of Arts - Tourism
SFT School of Tourism
Berlin05.2005
Skills
- Strong communication skills
- Established Marketing experience
- Proficient project management
- Hands-on mentality and intrinsic motivation
- Self-reliance and Resilience
- Trustworthiness
Hobbies
Running (e.g. Marathon Berlin 2023), Cycling, Travelling
Timeline
Marketing and Communications Manager
Deutscher Reisering E.V.
09.2023 - Current
Marketing and IT Executive
SFT School Of Business And Tourism Berlin
02.2020 - 07.2023
Marketing Executive, Authorized Signatory
BFT School For Tourism Vocational Training GGmbH
02.2020 - 11.2021
Marketing Coordinator
TARUK International GmbH
12.2016 - 01.2020
Deputy Quality Manager
Bus And Service Organizational And Advertising Company MbH (trendtours)
02.2015 - 11.2016
Crisis Management Manager
DER Touristik GmbH
07.2013 - 09.2014
Communications Manager
DER Touristik GmbH
11.2010 - 06.2013
Officer in Environment, Foreign Tourism, Health
German Travel Association (DRV)
01.2007 - 10.2010
Communication Assistant
German Travel Association (DRV)
10.2000 - 11.2010
Bachelor of Arts - Tourism
SFT School of Tourism
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