Summary
Overview
Work History
Education
Skills
Accomplishments
Awards
Timeline
Generic

Jennifer Hawke

Wilmington

Summary

Sales Leadership Executive with a proven track record in leading sales organizations, in achieving and sustaining market share, and revenue growth in both new and established territories. Results driven executive with diversified background in both sales, training, and field execution.

Overview

23
23
years of professional experience
2000
2000
years of post-secondary education

Work History

Business Development Manager

Image Skincare International
05.2023 - Current
  • Manage sales and service efforts to support dermatology practices, plastic surgeons, medical spas, spas and solo estheticians in achieving business growth through targeted product knowledge, marketing strategies and sell through promotions.
  • Identify and engage potential partners, fostering strong relationships to understand their business needs and provide customized solutions.
  • Conduct presentations and product demonstrations to educate new and existing partners on product benefits and usage.
  • Forecast and track sales performance metrics on a weekly basis.
  • Design and execute quarterly territory training events on products, protocols and educational initiatives to enhance customer and sales performance.
  • Attend trade shows and networking events to build brand awareness and connect with industry professionals.
  • 100% Club, 2024
  • Partnered with 32 new accounts, 2024
  • NE top performer for new product launches, 2024
  • Exceeded $1MM in sales, 2024
  • Generated new business with marketing initiatives and strategic plans.
  • Negotiated and closed long-term agreements with new clients in assigned territory.
  • Increased client base by identifying new business opportunities and cultivating strong relationships with key decisionmakers.
  • Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
  • Conducted comprehensive market research and analysis to identify emerging trends and potential areas of expansion.
  • Monitored market trends and competitor activities to identify areas of potential opportunity.

Business Development Manager

RVL Pharmaceuticals, INC.
01.2022 - 07.2022
  • Responsible for implementation of new RX drug to dispensing Medical Spas, Plastic Surgeons, Cosmetic Dermatologists and Facial Plastic Surgeons.
  • Developed pipeline for new territory that included South Philadelphia and state of DE.
  • Effectively educate and sell customers through consultative sales approach.
  • Develop and coordinate training programs for physicians and practice staff.
  • Business plan and forecast weekly for all current and potential business.
  • Expand the demand for a first to class FDA approved drug with current and potential aesthetic medical professionals.

Business Development Specialist

TOPIX Pharmaceuticals
01.2020 - 01.2022
  • Create and cultivate relationships with dermatologists, plastic surgeons and physicians offering cosmetic and aesthetic services.
  • Design practice branded skin care line in tandem with the providers.
  • Full cycle creation of selling the skin care line, creating practice branded product names, practice logos, label design.
  • Post branded logo and label design, responsible for marketing and branding creation campaigns including but not limited to full social media campaigns and digital imprints.
  • Responsible for selling and managing ecommerce shop pages for TOPIXDR.COM program.
  • Provide continued education, monthly promotions, business building and growth castors in office and remotely via Zoom to all business partners.
  • Partnered with 15 new practice branded physicians YTD.
  • Responsible for selling Clarity Rx Plant Based / Results Driven skin care line to existing medical accounts and new non-medical business partners.
  • Secured high-value accounts through building rapport with key decision-makers, understanding their needs, and presenting customized solutions tailored to their requirements.

Account Executive

L’Oréal – SkinCeuticals
09.2007 - 10.2019
  • Responsible for cultivating healthy direct sales pipeline.
  • Responsible for territory covering 600 miles focusing on State of Delaware and Central Pennsylvania with $1MM in revenue.
  • Sustained year-over-year growth of 23% during a stagnant economy with a declining spend on consumables.
  • Education of health care providers and medical staff on a portfolio of over 70 skin care products and Class II Medical Device.
  • Educated clients on best practices, strengthened loyalty, and generated referrals within existing client base.
  • Maintained above industry standard retention rates of 100%.
  • Hosted client events including but not limited to Education Seminars, Referral Dinners and Skincare Forums.

Advanced Medical Aesthetic Instructor

Dawn Training Center
12.2003 - 08.2007
  • Responsible for creating core curriculum for lecture, practical, classroom and field training for 200 hours advanced program course.
  • Maintenance of accurate record keeping test administration and post class support for students.
  • Identified as training leader with special focus on lecture material in conjunction with execution in practical sessions.
  • Clinical trainer for chemical peels, microdermabrasion and dermaplanning.
  • Identified to represent Training Center at health fairs including advanced medical professionals, trade shows and job fairs.

Sales Consultant/Medical Aesthetician

Bio Derma Laser
01.2005 - 11.2006
  • Consulted to launch laser services, neuromodulator, dermal filler and skin care products to new and existing patients.
  • Represented the new Medical Spa branch by engaging medical professionals at networking events and organizations.
  • Demonstrated new techniques and advantages to clients.

Licensed Aesthetician

Center for Cosmetic & Reconstructive Surgery
04.2002 - 12.2003
  • Performed a variety of facial and body procedures intended to increase, improve or maintain the appearance and health of human skin. Including but not limited to laser and skin treatments.
  • Responsible for consulting and selling aesthetic treatments, working closely with clients on their specific plan and focused on continued skin care regimen to benefit client in tandem with increasing product and treatment sales.
  • Increased client base by 100% with annual gross sales of $110k.

Education

Associate of Science - Human Services

Delaware Technical and Community College - Owens
Wilmington, DE

Aesthetics - undefined

Skin Care School & Center
New Castle, DE

Skills

  • Revenue Growth

  • Funnel & Pipeline Management

  • Account Management

  • Strategic Thought Leader

  • Sales and Operations

  • Expert Networker

  • Leadership

  • Execution on Key Performance Indicators

  • Market Penetration

Accomplishments

  • Achieved 102% to quota and top 5% performer in 2021
  • Successfully sold Ecommerce sales platform into 10% of territory in 2020
  • Exceeded $1MM in business 2016 & 2017
  • Top 5 in new product launches YOY
  • Top 5 in new account openings multiple years including 2018
  • Mid-Atlantic Account Executive of the Year 2014
  • SkinCeuticals Mid-Atlantic Sales Trainer for 3 years

Awards

  • Circle of Excellence Award, 2024
  • 100% Club, 2024
  • Partnered with 32 new accounts, 2024
  • NE top performer for new product launches, 2024
  • Exceeded $1MM in sales, 2024

Timeline

Business Development Manager

Image Skincare International
05.2023 - Current

Business Development Manager

RVL Pharmaceuticals, INC.
01.2022 - 07.2022

Business Development Specialist

TOPIX Pharmaceuticals
01.2020 - 01.2022

Account Executive

L’Oréal – SkinCeuticals
09.2007 - 10.2019

Sales Consultant/Medical Aesthetician

Bio Derma Laser
01.2005 - 11.2006

Advanced Medical Aesthetic Instructor

Dawn Training Center
12.2003 - 08.2007

Licensed Aesthetician

Center for Cosmetic & Reconstructive Surgery
04.2002 - 12.2003

Aesthetics - undefined

Skin Care School & Center

Associate of Science - Human Services

Delaware Technical and Community College - Owens

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