Jenny Langner

• Experienced in managing procurement and contracts with leading creative agencies, ensuring service quality, cost efficiency, and on-time delivery. Skilled in coordinating cross-functional teams to align marketing projects and campaigns with business objectives. Adept at evaluating vendor performance, monitoring KPIs, and driving continuous improvement. Strong track record in identifying innovative solutions to enhance creative workflows through market research and trend insights. Proficient in project management, agile methodologies, and stakeholder engagement, bridging marketing strategy with operational execution.

• With my certification as a Scrum Master and Product Owner in October 2019 my goal was to gain more knowledge in the territory of new work and agile methodologies and upon receiving requests from new business contacts, I took on digital marketing consulting on a project basis.

—Launched a new business category with a globally integrated digital and social media strategy including adaptations for local

—Spearheaded the digital, social media and experiential elements of the launch

—Developed, planned and executed strategies and connectivity plans

S E L E C T E D A C H I E V E M E N T S

Watch the summary video here

https://drive.google.com/file/d/0B00i9ws0KzV7elJ4bXdWS0pQTUk/view?usp=sharing

• Seeded to 20.000 athletes before the launch

• 2 Billion views at the launch globally

• Product sell-thru in 500 doors and key-accounts

• Social media coverage at the game day: Snapchat, Instagram, Youtube - 3.5 Mio views, all Federations, club channels and global/local athletes owned channels

• After 4 weeks 2 Mio. Net Sales, 75% Sell-through

• The Hashtag #findfocus had about 12 Mio. of engagement on Instagram

• The total campaign 'Find Focus' generated over 1 Billion worldwide reach

—Developed the strategy and communication plan for the brand to target a younger Women's consumer

—Led the creation of a new digital experience on adidas.com for Women in order to tell stories, connect through social media and drive to purchase

S E L E C T E D A C H I E V E M E N T S

• March 2013 I have managed to launch one enhanced consumer experience on the brand channel in 45 countries and 19 languages

• In the 18th Annual Webby Awards our social campaign has been selected as an Official Honoree in the Fashion & Beauty category

• The first product finder tool I have developed for adidas eCom launched in 26 countries, 10 languages and increased sales and return rates by 10%

—Developed, managed and executed all digital programs across global digital marketing with the main focus to implement global activations

—Created effective global campaigns and supported local adaptations through clear guidelines

—Led the development of a new user interface, user experience, information architecture to drive innovations on adidas.com

S E L E C T E D A C H I E V E M E N T S

• Managed to launch the first global Womens social media communities with Facebook, Youtube and Instagram having now 3 Mio. fans to build brand awareness

• Leveraged consumer research and insights in order to create a more unique product presentation online for the sophisticated adidas by Stella McCartney consumer to improve brand value and consumer trust

• Developed the first shopable lookbook, video and style advisor

—Developed integrated through-the-line marketing communication packages across Sport Performance and Sport Style

—Project led production (pre-/post production lead)

S E L E C T E D A C H I E V E M E N T S

Being part of the launch team of the first ever adidas Brand Campaign – ‘adidas all in’ and this way kicked off a new way of communication for adidas to become a younger brand

Launched adidas first horizontal own retail campaign and achieved to increase sale due strong consumer messaging in both vertical and horizontal store areas.

—Represented and supported the Global Director of Media & Communication in media planning across all categories and disciplines.