Jessica Wallesverd

Related to the consumption of fashion and brands participating in the fashion e-commerce industry:

• Gathered and organized information for research purposes.
• Proposed and enacted innovative methods for capturing and analyzing customer data.
• Synthesized data and wrote detailed reports, articles, and company-specific, formatted content (copy-written) to be published and used by clients.
• Utilized statistical packages to analyze data and create visualizations.
• Organized and optimized content using Search Engine Optimization.

Renuu GmbH i. L. was a startup company founded with the intention of breaking into the sustainable hair-care industry in Germany. The startup intended to function as an e-commerce retailer of all-natural and carbon-compensated haircare in the form of shampoo and conditioner bars.

• Co-founder.
• Co-developed product lines, created company name and branding plan, designed product packaging, website layout, and marketing/launch campaign during the pre-launch phase.
• Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
• Introduced new methods, practices, and systems for daily functionality.
• Performed qualitative and quantitative analyses to gather data for operational and forecast team needs.
• Managed the overall logistics of foundation and subsequent closing of the company.

• Oversaw social media presence and aligned copy-written posts to include branding and trending ideas.
• Increased customer engagement through social media.
• Developed marketing content such as promotional materials and advertisements for social media.
• Conducted research to determine current benchmark trends and audience preferences.