Summary
Overview
Work History
Education
Skills
Styling, Art, Painting, Creative Writing, Travelling
Languages
Timeline
Generic

Jessica Wallesverd

Hamburg

Summary

Dynamic, skilled and enthusiastic researcher with a proven track record at Statista GmbH, adept in data synthesis and professional writing when it comes to everything related to the consumption of fashion online. Co-founded Renuu GmbH i. L., driving product development and market entry strategies that highlight both passion about and a desire for sustainability in daily work. Worked with social media copywriting and fashion branding in efforts to increase consumer engagement at Lewini.

Overview

5
5
years of professional experience

Work History

Researcher

Statista GmbH
03.2022 - Current

Related to the consumption of fashion and brands participating in the fashion e-commerce industry:

  • Gathered and organized information for research purposes.
  • Proposed and enacted innovative methods for capturing and analyzing customer data.
  • Synthesized data and wrote detailed reports, articles, and company-specific, formatted content (copy-written) to be published and used by clients.
  • Utilized statistical packages to analyze data and create visualizations.
  • Organized and optimized content using Search Engine Optimization.


Managing Director

Renuu GmbH I. L.
02.2022 - 05.2024

Renuu GmbH i. L. was a startup company founded with the intention of breaking into the sustainable hair-care industry in Germany. The startup intended to function as an e-commerce retailer of all-natural and carbon-compensated haircare in the form of shampoo and conditioner bars.

  • Co-founder.
  • Co-developed product lines, created company name and branding plan, designed product packaging, website layout, and marketing/launch campaign during the pre-launch phase.
  • Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
  • Introduced new methods, practices, and systems for daily functionality.
  • Performed qualitative and quantitative analyses to gather data for operational and forecast team needs.
  • Managed the overall logistics of foundation and subsequent closing of the company.


Social Media Manager

Lewini
10.2019 - 03.2020


  • Oversaw social media presence and aligned copy-written posts to include branding and trending ideas.
  • Increased customer engagement through social media.
  • Developed marketing content such as promotional materials and advertisements for social media.
  • Conducted research to determine current benchmark trends and audience preferences.


Education

Master of Science - Marketing

University of Glasgow
Glasgow, Scotland
03.2025

Bachelor of Arts - International Relations

Constructor University (Jacobs University)
Bremen
05.2021

Skills

  • Data Synthesis and Compilation
  • Professional and Creative Writing
  • Documentation and Reporting
  • Attention to Detail
  • Critical Thinking
  • Research presentation
  • Consumer Demographics
  • Qualitative and Quantitative Research

Styling, Art, Painting, Creative Writing, Travelling

I'd describe myself as someone who would spend an hour figuring out what to wear for a ten-minute grocery run. I adore dressing up, and curating my wardrobe is one of my favorite pastimes! Besides styling myself, I am passionate about art, particularly digital art - there's nothing quite like scribbling away on an iPad until the AM, completely absorbed in your own world of creation. In the same breath, I often indulge in creative writing in my free-time! I find that this keeps my joy of writing bright and burning, even when I do it daily for work.

Languages

English
Bilingual or Proficient (C2)
German
Intermediate (B1)
French
Intermediate (B1)
Norwegian
Elementary (A2)

Timeline

Researcher

Statista GmbH
03.2022 - Current

Managing Director

Renuu GmbH I. L.
02.2022 - 05.2024

Social Media Manager

Lewini
10.2019 - 03.2020

Master of Science - Marketing

University of Glasgow

Bachelor of Arts - International Relations

Constructor University (Jacobs University)
Jessica Wallesverd