Summary
Overview
Work history
Education
Skills
Affiliations
Timeline
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Jo-Ann McLoughlin

London

Summary

A highly motivated, and commercially astute individual with excellent interpersonal and communication skills; I'm a self-starter and thrive in an environment where initiative and results are rewarded. I have solid experience in managing complex projects across supply chains, with multiple senior stakeholders, and over 11 years of experience in Brand marketing and sustainability initiatives in the food category at Unilever. I'm passionate about the food system, climate, and its environmental impact. I look forward to applying my strong skillset to this purpose-driven role at Nestle.

Overview

12
12
years of professional experience

Work history

Knorr Brand and Sustainability Manager UFS

Unilever
London
07.2024 - Current
  • Lead the UKI food service sustainability agenda, reviewing how we can implement and commercialize our added-value offering with our customers & operators.
  • UKI representative for the global team in 'commercializing food sustainability' across Unilever brands in food service. Collating reports, reviewing, summarising & translating key data and points to share with the team.
  • Cascade information to stakeholders & partners about our brands' sustainability practices incl. regenerative agriculture & packaging initiatives for use in simplified & translatable selling tools.
  • Brand manager for Knorr Professional with full leadership & ownership of the brand; including all innovations & renovations of products, campaigns & portfolio management across all categories.
  • Project manage workstreams focusing on production simplification of new product lines in factories, via the harmonization of recipes & using less packaging to reduce wastage.
  • Analysed data to identify areas for improvement in the company's sustainability strategy.
  • Multiple stakeholder management including global, legal, research & development, supply chain and quality teams.

European Innovation Brand Manager

Ben & Jerry's
London
07.2023 - 07.2024
  • Project-led highly complex new product launches & projects with our European-wide cross-functional partners across the business and third-party manufacturing teams.
  • Developed new products using a 'values-led sourcing' route from manufacturers with sustainable and fair trading practices.
  • Drove consumer focus research leaning on marketing trends & consumer insights gained via our research colleagues to feed into product builds for development.
  • I was the co-lead with our social mission team for a Refugee Entrepreneur program, mentoring & guiding the group to create a new product that launches in 2025.
  • Managed lead times, communication & messaging to our Countrywide teams across Europe and ANZ markets.


Foods Innovation Brand Manager

Unilever
London
06.2021 - 06.2023
  • Led & delivered a branded educational film on regenerative agriculture, sustainably sourced ingredients & the business' commitment to the use of recycled packaging. Inc. Briefing the agency, co-script writing, fact sourcing, checking & gaining legal approval.
  • Project managed the UK 'Future menus report' 2023 working with global chefs, briefed agencies & photographers. This included a section on 'low waste menus'.
  • Innovation lead for the food portfolio managing multiple NPD and renovation projects with cross-functional teams.
  • Prepared and managed project plans from end to end, meeting required milestones.
  • Continually analysed market data, (market share, trends, competitors, pricing, etc..) to ensure success of the brand.
  • Delivered on projects' key objectives with agreed budgets, timelines and standards.
  • Led the Knorr 2024 campaign rollout working with external agencies, inc. strategic, creative, media buying, Chef's and CD teams to deliver a strong launch plan.

European Senior Assistant Brand Manager

Unilever
Rotterdam
03.2019 - 05.2021
  • Project leader in the development of sustainable packaging for foods (100% recyclable plastics/paper), while delivering cost savings to the business.
  • Project managed internal communications, awareness & business activities for Food Waste Week 2021 during a year 'flex' project with the global communications team.
  • NPD innovation specialist for plant-based sauces translating trending consumer insights & data into disruptive brand launches & harmonizing the portfolio.
  • Content lead for The Future 50 Foods Cookbook.
  • Responsible for managing and forecasting the budget.

Global Ice Cream Ecommerce Lead/Global Digital & Visibility Assistant Brand Manager

Unilever
Rotterdam
08.2017 - 03.2019
  • Ecommerce strategy rollout – ensuring brands were fit for the channel. Inc: Content & omni-channel assets, online visual identity, alongside social campaigns & media planning
  • Managed global visibility projects inc. the product range annual photoshoots & updating marketing/category toolkits for the teams.

Global Assistant Brand Manager

Unilever
London
10.2013 - 08.2017
  • Owner of Brand equity - including refinement of brand positioning, purpose, personality & visual identity
  • Key player to setting up the Wall's ‘Inclusive Happiness' volunteering program in the UK, mobilizing over 100 employees.
  • Led multiple agencies through the development of short films, product demos & multiple projects creating assets for markets.

Education

Certificate of Higher Education - Learning for a Sustainable Future

The University of Edinburg
Edinburgh
10.2024 -

Skills

  • Project management
  • Communication & presentation skills
  • Resilience & flexibility
  • Team & stakeholder management
  • Analytical & commercial skills
  • Business strategy
  • Organized & creative
  • Proactive & attention to detail
  • Agency partnership management
  • Event management
  • Excellent MS Office command


Affiliations

  • Volunteer at Food Cycle London: Food collection co-ordinator & cooking volunteer at Peckham branch, South London.
  • Member of The Conduit Club & enjoy attending seminars, and meeting like minded people in the sustainable field.
  • Hiking, tennis, & I enjoy competing in half & full marathons.

Timeline

Certificate of Higher Education - Learning for a Sustainable Future

The University of Edinburg
10.2024 -

Knorr Brand and Sustainability Manager UFS

Unilever
07.2024 - Current

European Innovation Brand Manager

Ben & Jerry's
07.2023 - 07.2024

Foods Innovation Brand Manager

Unilever
06.2021 - 06.2023

European Senior Assistant Brand Manager

Unilever
03.2019 - 05.2021

Global Ice Cream Ecommerce Lead/Global Digital & Visibility Assistant Brand Manager

Unilever
08.2017 - 03.2019

Global Assistant Brand Manager

Unilever
10.2013 - 08.2017

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Jo-Ann McLoughlin