Joana Katharina Hinsch

• Drive high-quality, targeted outreach to enterprise-level organizations across the DACH, Nordics, and NWE markets, partnering closely with Account Executives to build and qualify pipeline.
• Manage the full outbound sales process using Salesforce to track and optimize pipeline activities.
• Source and enrich cold leads through Lusha and ZoomInfo, increasing lead accuracy and outreach efficiency.
• Execute multi-channel prospecting campaigns (cold calls, LinkedIn, personalized emails) leveraging Gong.io, targeting C-suite executives and HR Directors.

Sales Activities & Results:

• 42 qualified meetings booked; 10 Stage 2 opportunities generated.
• Over €600,000 in sales pipeline created since January 2025.
• KPIs: Month 1: 4, Month 2: 7, Month 3: 8
• KPI Achievement: Month 1: 75%, Month 2: 42.8%, Month 3: 50%
• Qualification Criteria: BANT - ensuring every opportunity was strategically vetted for budget, authority, need, and timeline.

• As the CEO & Founder of Jana Hinsch Fitness, I oversee all aspects of the business, delivering specialized health and fitness coaching to executives and sales professionals. Leveraging advanced sales methodologies such as SPIN Selling and Consultative Selling, I built a thriving business from the ground up.

Key achievements and responsibilities:

• Sales Leadership & Outbound Prospecting: Drove business growth through targeted outbound prospecting to C-Level Executives on LinkedIn and remote closing techniques.

Sales Activities & Results:

• KPI: 80-100 new messages daily to high-value prospects on LinkedIn.
• Qualification Criteria: SPIN.
• Meetings booked: 5-10 meetings per week.
• SUR: Achieved a 65-68% Sales Utilization Rate (SUR).
• Revenue Generation & Deal Closing: Achieved an average closing rate of 25-30% from outbound efforts.
• Average Deal Size: $1,800 - $2,500.
• Proficient in one-part and two-part closes over Zoom.
• CRM Utilization & Pipeline Management: Using Close.io to track, nurture, and convert leads.
• Marketing and Content: Developed and executed organic marketing strategies to attract and engage target clients on LinkedIn.
• Client Fulfillment: Provided personalized online coaching and mentoring, delivering weekly and bi-weekly Zoom sessions tailored to the unique needs of executives and sales professionals.
• Administrative Oversight: Managed budgeting, accounting, and financial reporting, along with general administrative tasks.

• Fintech SaaS startup
• At Franchain I pioneered as one of the first 30 SDRs, playing a critical role in driving early-stage growth and validating the market for a fintech SaaS startup.
• Utilized Pipedrive, and Apollo to manage the sales pipeline and enrich lead data, effectively sourcing cold leads for targeted outreach and improving lead quality.
• Led multi-channel outreach initiatives to C-suite executives at top-tier franchise companies, securing high-profile meetings through a mix of cold calling, LinkedIn, and personalized email outreach.
• Developed and refined the product pitch through direct engagement with high-level prospects.
• Established performance tracking systems to monitor KPIs, and optimize sales activities.

Sales Activities & Results:

• KPIs: 30 calls per day, 30 accounts targeted.
• Qualification Criteria: BANT.
• Meetings Booked: 5 per month.
• Average Deal Size: 10,000$.
• Developed standard operating procedures (SOPs) that streamlined sales operations, ensuring consistency and scalability across the BDR team.
• Conducted ongoing competitor analysis to identify market gaps and enhance the company's value proposition.
• Created a comprehensive onboarding library, including effective scripts, SOPs, and videos, supporting new SDRs and ensuring a smooth onboarding process.
• Fostered strong relationships with franchise consultants, leading to strategic partnerships that expanded business opportunities and accelerated growth.

At Impact Fitness Coaching Academy, my key responsibilities included:

• Appointment Setting - Called warm leads who opted in through lead magnets or video courses, scheduling meetings for the sales team.

Sales Activities & Results:

• KPI: 150-200 dials per day.
• Qualification Criteria: SPIN.
• Meetings Booked: 5-10 meetings per week.
• Average Deal Size: 12,000$.
• CRM Utilization & Pipeline Management - Leveraged HubSpot to track, nurture, and manage leads, ensuring an organized and efficient sales process.

• Relocation to support Hatecke's service station in Miami, Florida.
• Global Operations Management - Organized lifeboat repair services and dry-docks on a global scale, overseeing a team of 25 technicians across different continents and time zones.
• Logistics Coordination - Managed the delivery of spare parts, travel arrangements, and ship declarations.
• Customer Service - Provided customer service to ensure high-quality service delivery.

• Global Operations Coordination - Assisted in the organization of lifeboat repair services and dry-docks, managing a team of 25 technicians globally.
• Logistics Coordination - Managed the delivery of spare parts, travel arrangements, and ship declarations.
• Customer Service Support - Customer service efforts to enhance operational efficiency.

• Export Shipments - Managed booking of export shipments, ensuring accuracy and compliance with international regulations.
• Client Communication - Communicated with clients worldwide via phone and email to coordinate shipments and resolve issues.
• Dangerous Goods Declaration - Handled the declaration of dangerous goods, ensuring adherence to safety and legal requirements.
• Contract Management - Managed contracts, including negotiations and compliance with shipping agreements.
• Specialized Shipments - Oversaw handling of Out-of-Gauge shipments, coordinating with relevant parties to ensure safe and efficient transport.
• Key Account Management - Managed key accounts, including BASF, delivering high-quality service and maintaining strong client relationships.

• Gained hands-on experience across various departments, including:
• Import/Export Operations - Managed logistics and documentation for international shipments.
• Accounting and Bookkeeping - Assisted with financial transactions and records.
• Documentation - Prepared and processed shipping documents.
• Equipment Control - Monitored and managed shipping equipment.
• Vessel Management - Coordinated vessel scheduling and operations.
• Inside Sales - Supported sales activities and client communication.