Summary
Overview
Work history
Education
Skills
Languages
Certification & Other qualifications
Timeline
Generic
Jonas Preckeler

Jonas Preckeler

Emsdetten, Germany

Summary

Results-driven Online Marketer with 5 years of experience and a strong passion for Conversion Rate Optimization and Web Analytics. Proficient in tools such as Google Analytics 4, VWO, Hotjar, Microsoft Clarity, and Google Tag Manager. Experienced in cross-functional consulting within international environments, with first people management and team leadership experience. Highly curious and eager to learn.

Overview

5
5
years of professional experience
4
4
years of post-secondary education

Work history

Team Lead Digital

husare GmbH
Emsdetten
01.2024 - 02.2025
  • Overseeing the service areas of Web Analytics, Conversion Rate Optimization and Search Engine Optimization as Team Lead Digital
  • Strategic expansion and management of these service areas in coordination with the responsible budget directors and management
  • Hands-on execution as project leader in various client projects
  • Coordination, training and guidance of employees
  • Conducting in-depth web analysis (e.g. funnel analysis, session recordings) by means of Google Analytics, Hotjar or Microsoft Clarity to derive insights regarding user experience of clients' websites
  • Building hypotheses and setting up first A/B-tests by means of VWO
  • Building and Executing comprehensive SEO strategies

Executive Board Member

CommUnity International Network
09.2022 - 02.2025
  • Support of the Senior Board consisting of the managing directors of the member agencies in the further development, marketing and expansion of the leading European agency network CommUnity International (34 member agencies in Europe)

Among others, participating in:

  • Forum Meeting in Archkogl @Hartinger Consulting (May 2024)
  • Board Meeting in London @JAKALA UK (September 2023)
  • Forum Meeting in Bucharest @KUBIS (May 2023)
  • Board Meeting in Madrid @Peanuts & Monkeys (September 2022)
  • Winner client case Budapest Forum Meeting @visibility.sk (May 2022)

Online Marketing Manager

husare GmbH
Emsdetten
12.2020 - 12.2023
  • Establishment and further development of the service areas Web Analytics, Conversion Rate Optimization and Search Engine Optimization into a profitabel four-person team inside the agency
  • Support and implementation of various client projects from onboarding to performance measurement as a specialist in the defined service areas
  • Providing experienced consulting to various clients in the areas of Search Engine Optimization, Web Analytics, and Conversion Optimization.
  • Development of new business in these areas.

Big Data, Search & Conversion Marketer

Marotura B.V.
Enschede
09.2019 - 09.2020
  • Providing consulting to various clients in the areas of Search Engine Optimization and Web Analytics.
  • Support and implementation of various client projects from onboarding to performance measurement as a specialist in the defined service areas.

Education

Master of Science - Digital Marketing

University of Twente
09.2018 - 08.2019

Bachelor of Science - Communicatiewetenschappen

University of Twente
09.2015 - 08.2018

Skills

Google Analytics 4

A/B Testing

User behaviour analysis

UX/UI principles & Behaviour Patterns

Google Tag Manager

Project & people management



Languages

English
Advanced (C1)
Dutch
Upper intermediate (B2)
Spanish
Elementary (A2)

Certification & Other qualifications

  • Management training, LEYTBILD GmbH, 06/01/24
  • Google Analytics 4 for advanced users, 121Watt, 04/01/24
  • A/B Testing mastery, CXL Institute, 10/01/20
  • SEO-Otter Blog about SEM & CRO

Timeline

Team Lead Digital

husare GmbH
01.2024 - 02.2025

Executive Board Member

CommUnity International Network
09.2022 - 02.2025

Online Marketing Manager

husare GmbH
12.2020 - 12.2023

Big Data, Search & Conversion Marketer

Marotura B.V.
09.2019 - 09.2020

Master of Science - Digital Marketing

University of Twente
09.2018 - 08.2019

Bachelor of Science - Communicatiewetenschappen

University of Twente
09.2015 - 08.2018
Jonas Preckeler