Jonas Preckeler
Emsdetten, Germany
Summary
Results-driven Online Marketer with 5 years of experience and a strong passion for Conversion Rate Optimization and Web Analytics. Proficient in tools such as Google Analytics 4, VWO, Hotjar, Microsoft Clarity, and Google Tag Manager. Experienced in cross-functional consulting within international environments, with first people management and team leadership experience. Highly curious and eager to learn.
Overview
5
5
years of professional experience
4
4
years of post-secondary education
Work history
Team Lead Digital
husare GmbH
Emsdetten
2024.01 - 2025.02
- Overseeing the service areas of Web Analytics, Conversion Rate Optimization and Search Engine Optimization as Team Lead Digital
- Strategic expansion and management of these service areas in coordination with the responsible budget directors and management
- Hands-on execution as project leader in various client projects
- Coordination, training and guidance of employees
- Conducting in-depth web analysis (e.g. funnel analysis, session recordings) by means of Google Analytics, Hotjar or Microsoft Clarity to derive insights regarding user experience of clients' websites
- Building hypotheses and setting up first A/B-tests by means of VWO
- Building and Executing comprehensive SEO strategies
Executive Board Member
CommUnity International Network
2022.09 - 2025.02
- Support of the Senior Board consisting of the managing directors of the member agencies in the further development, marketing and expansion of the leading European agency network CommUnity International (34 member agencies in Europe)
Among others, participating in:
- Forum Meeting in Archkogl @Hartinger Consulting (May 2024)
- Board Meeting in London @JAKALA UK (September 2023)
- Forum Meeting in Bucharest @KUBIS (May 2023)
- Board Meeting in Madrid @Peanuts & Monkeys (September 2022)
- Winner client case Budapest Forum Meeting @visibility.sk (May 2022)
Online Marketing Manager
husare GmbH
Emsdetten
2020.12 - 2023.12
- Establishment and further development of the service areas Web Analytics, Conversion Rate Optimization and Search Engine Optimization into a profitabel four-person team inside the agency
- Support and implementation of various client projects from onboarding to performance measurement as a specialist in the defined service areas
- Providing experienced consulting to various clients in the areas of Search Engine Optimization, Web Analytics, and Conversion Optimization.
- Development of new business in these areas.
Big Data, Search & Conversion Marketer
Marotura B.V.
Enschede
2019.09 - 2020.09
- Providing consulting to various clients in the areas of Search Engine Optimization and Web Analytics.
- Support and implementation of various client projects from onboarding to performance measurement as a specialist in the defined service areas.
Education
Master of Science - Digital Marketing
University of Twente
2018.09 - 2019.08
Bachelor of Science - Communicatiewetenschappen
University of Twente
2015.09 - 2018.08
Skills
Google Analytics 4
A/B Testing
User behaviour analysis
UX/UI principles & Behaviour Patterns
Google Tag Manager
Project & people management
Languages
English
Advanced (C1)
Dutch
Upper intermediate (B2)
Spanish
Elementary (A2)
Certification & Other qualifications
- Management training, LEYTBILD GmbH, 06/01/24
- Google Analytics 4 for advanced users, 121Watt, 04/01/24
- A/B Testing mastery, CXL Institute, 10/01/20
- SEO-Otter Blog about SEM & CRO
Timeline
Team Lead Digital
husare GmbH
2024.01 - 2025.02
Executive Board Member
CommUnity International Network
2022.09 - 2025.02
Online Marketing Manager
husare GmbH
2020.12 - 2023.12
Big Data, Search & Conversion Marketer
Marotura B.V.
2019.09 - 2020.09
Master of Science - Digital Marketing
University of Twente
2018.09 - 2019.08
Bachelor of Science - Communicatiewetenschappen
University of Twente
2015.09 - 2018.08