JOSE Mª GUILLEN
Resumen profesional
Passionate about marketing and technology, I define myself as a leader of multidisciplinary teams focused on achieving objectives. I have founded marketing companies and led marketing departments throughout my career, always working in collaboration with other departments.
Datos destacados
18
18
years of professional experience
8
8
years of post-secondary education
Experiencia
Proyect Manager / CMO
Boutique Destinations
Madrid, MD
10.2024 - Actual
- Leadership and management of multidisciplinary international teams in AI + Data Analytics project
- Development of SEO and SEM strategies to improve web positioning.
CMO / Founder
Weartify SL / Saisho
Madrid, Madrid
02.2017 - 09.2024
- Creation, development, analysis and optimization marketing plan.
- Leading a cross-functional team of professionals (Mkt, Sales and IT)
Ads Payment Campaign Manager
National and international aesthetic clinics
Madrid, Madrid
04.2017 - 12.2019
- Creation, implementation and optimization of Google Ads and Meta Ads campaigns and implementation of tracking systems
- Creation of workflows and automations through CRMs
Marketing Manager / Founder
Dynamoads SL
09.2010 - 04.2017
- Building relationships and agreements with affiliate networks
- Planning and implementation of marketing strategies
Marketing Junior
Justclick SL
Zaragoza, Aragón
10.2006 - 07.2010
- Programmatic ad buying. Preparation of commercial proposals
- Creation and optimization of campaigns
Formación
Master - Digital Marketing
ESIC
01.2017 - 01.2018
Law and ADE -
Zaragoza University
09.2000 - 06.2007
Enfatiza tus habilidades clave
- Expert in SEO and SEM strategies
- Leadership in marketing departments and interdepartmental collaboration (Mkt Sales IT)
- Experience in managing international data analytics and AI projects
- Experience with tools like Ahrefs, SEMrush, GTM, Analytics
- Creation of strategy/development/optimization campaigns for Google Ads, Bing Ads, Meta Ads, TikTok Ads, and LinkedIn Ads
- Budget management and campaign optimization to maximize ROI
- 4 years Experience with CRM tools like HubSpot
- Ability to manage and optimize conversion funnels, lead nurturing, and advanced segmentation
- Knowledge of affiliate programs and influencer marketing
LANGUAGES
Spanish
Idioma nativo
English
Intermedio avanzado
B2
OTHERS
Drive Licence: B2
Cronología
Proyect Manager / CMO
Boutique Destinations
10.2024 - Actual
Ads Payment Campaign Manager
National and international aesthetic clinics
04.2017 - 12.2019
CMO / Founder
Weartify SL / Saisho
02.2017 - 09.2024
Master - Digital Marketing
ESIC
01.2017 - 01.2018
Marketing Manager / Founder
Dynamoads SL
09.2010 - 04.2017
Marketing Junior
Justclick SL
10.2006 - 07.2010
Law and ADE -
Zaragoza University
09.2000 - 06.2007
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