Josephine Dania
Hamburg
Summary
Product Marketing Management
Analytical and growth-focused professional with 10+ years of experience in developing and executing comprehensive strategies to boost product adoption, drive revenue growth, and capture market share.
Proven success in increasing brand visibility and accelerating sales growth. Solid expertise in marketing analytics, customer experience enhancement, media planning, PR strategy, consumer behaviour analysis, social media marketing, SEO, influencer marketing, and media relations, driving consistent growth and success. Track record of developing consumer content strategies that improve customer perception, competitive positioning, and brand preference. Instrumental in utilizing data-driven insights to optimize product performance, refine marketing campaigns, and drive ROI. Known for developing and executing successful go-to-market strategies that drive product adoption and revenue. Excellent communicator, proven ability to articulate complex ideas clearly and concisely to diverse stakeholders.
Overview
9
9
years of professional experience
Work History
Assistant Product Marketing Manager
Sterling Bank
Lagos
01.2020 - 01.2021
- Formulated consumer content strategies to enhance marketing campaigns by improving customer perception, competitive positioning, and brand preference
- Devised marketing strategies for retail products, including Onebank, USSD banking, WhatsApp Banking, Switch, and OneWoman
- Orchestrated the launch of Slick Hustle, a platform designed to connect individuals with skilled workers nationwide
- Spearheaded N150M campaign to boost USSD and WhatsApp banking utilization for 30% surge in channel usage
- Attained a 20% boost in the brand's content visibility during the first quarter of 2021.
Client Relationship Manager
Platinum Connect
Lagos
01.2018 - 01.2020
- Coordinated execution of business development projects, including trade incentive schemes and internal brand awareness initiatives
- Maintained and updated the CRM system by ensuring account managers apprised of client-related updates
- Collaborated with clients to optimize resource allocation within their budgets
- Planned and executed both internal and external events aligned with business objectives
- Implemented integrated marketing programs, comprising digital campaigns, content marketing, and product launches for clients, encompassing traditional and digital channels
- Executed a National Consumer Promotion having more than 32% growth in NSV for NNfem products, including Apple Hair cream, Elan hair care, and Ozone relaxer, while enhancing brand association
- Orchestrated an event to unveil Tuface, one of Nigeria's prominent artists, as the brand ambassador for Oriamo for 60% sales surge for Bluetooth earphones and speakers within the first month.
Social Media Manager
Ringier AG, Pulse Nigeria
Lagos
01.2016 - 01.2018
- Initiated and managed business insider Sub-Sahara Africa Facebook Page by obtaining rapid follower growth within two months by establishing it as primary source for business news
- Developed and maintained a dynamic social media editorial calendar and scheduling system to create PulseNigeria247 as Nigeria's premier entertaining social media platform
- Generated, curated, published, and distributed engaging daily content, including original text, imagery, videos, and news updates
- Launched PluseNigeria Food Instagram page by achieving 40K followers within a 3-month timeframe and boost 10% in company revenue
- Implemented vertical channels resulting in the creation of PulseNigeria Sport, PulseNigeria Food, and PulseNigeria Fashion which led to 50% increase in Pulse visibility and a 30% growth in revenue.
E-Commerce Brand Manager
Allyouwant.com.ng
Lagos
01.2013 - 01.2016
- Led launch of Allyouwant store through strategic utilization of Twitter and Facebook networks to generate trending visibility
- Utilized Google Analytics for monitoring customer shopping behavior by enabling data-driven decisions for optimizing sales and promotions across diverse social media platforms
- Oversaw project management for offline sales and marketing initiatives at exhibitions and shows
- Employed engaging whiteboard explainer videos, 2D & 3D animation clips, and voice-overs to drive marketing efforts
- Attained 90% reduction in newsletter distribution costs to 500K contacts by replacing Mail Chimp with a custom-built email system using Amazon SES, Amazon SNS, and Sendy to reduce monthly costs from $1.8K to $150
- Developed HTML-based newsletters for product advertising through Mail Chimp.
Community Manager
TruSpot Radio
Lagos
01.2012 - 01.2013
- Spearheaded development and management of daily editorial content and interactive discussions across a spectrum of social media platforms
- Monitored and analysed social media conversations to deliver comprehensive metric reports
- Fostered engagement with diverse online communities across all digital platforms
- Devised and implemented policies and procedures to optimize the social media strategy
- Evaluated programming needs of the listening audience and directed staff producers in the creation of tailored programs
- Orchestrated precise scheduling of local and national programs, promotional collateral, and public service announcements
- Organized training materials and conducted comprehensive staff training initiatives
- Executed intricate search engine optimization tasks with precision.
Education
Master’s Degree - International Broadcast Journalism
Birmingham City University
Bachelor’s Degree - Mass Communication
Covenant University
Digital Marketing Specialist - undefined
Masters - undefined
Email Marketing Certified - undefined
HubSpot Academy
CIPR, Advertising & Marketing - undefined
Institute of Public Relations
Skills
- Project & Product Management
- Strategic Planning & Execution
- Risk Assessment & Mitigation
- Budgeting & Forecasting
- Relationship Building
- Brand Management
- Product Development
- Marketing Strategy
- Sales & Marketing Management
- Team Building & Leadership
- Social Media Management
- Process Improvement
- Career Experience
- Career Break 2021 – Present
- During my career journey, I took a purposeful break to embrace the role of a dedicated and nurturing mother This period allowed me to cultivate invaluable life skills, such as time management, patience, and problem-solving, which have enriched my personal and professional growth Now, I am eager to rejoin the workforce with renewed energy, a fresh perspective, and a strong commitment to contributing my skills and experiences to a dynamic team
Timeline
Assistant Product Marketing Manager
Sterling Bank
01.2020 - 01.2021
Client Relationship Manager
Platinum Connect
01.2018 - 01.2020
Social Media Manager
Ringier AG, Pulse Nigeria
01.2016 - 01.2018
E-Commerce Brand Manager
Allyouwant.com.ng
01.2013 - 01.2016
Community Manager
TruSpot Radio
01.2012 - 01.2013
Master’s Degree - International Broadcast Journalism
Birmingham City University
Bachelor’s Degree - Mass Communication
Covenant University
Digital Marketing Specialist - undefined
Masters - undefined
Email Marketing Certified - undefined
HubSpot Academy
CIPR, Advertising & Marketing - undefined
Institute of Public Relations
Similar Profiles
NEYSHA THEYSNEYSHA THEYS
Executive Administrative Assistant at Sterling BankExecutive Administrative Assistant at Sterling Bank
David OdubanjoDavid Odubanjo
Intern at Sterling BankIntern at Sterling Bank
Okechukwu Chioma FaithOkechukwu Chioma Faith
Banking Advisor at Sterling bankBanking Advisor at Sterling bank
Basirat BolajiBasirat Bolaji
Compliance Officer at Sterling BankCompliance Officer at Sterling Bank
Kyle HarbachKyle Harbach
President at Hamburg Area Soccer AssociationPresident at Hamburg Area Soccer Association