Summary
Overview
Work History
Education
Skills
Certification
ADDITIONAL INFORMATION
Selected Highlights
ADDITIONAL INFORMATION
Timeline
Generic

JOSHU SAMUELS

Berlin

Summary

Experienced global Events Producer and Project Lead with 20+ years of experience delivering large-scale internal meetings, conferences, corporate events and brand experiences for globally recognized organizations. Proven track record in end-to-end event production, cross-functional leadership, budget ownership, executive stakeholder management, and delivering high-impact experiences across in-person, virtual and hybrid formats. Deep expertise in experience design, technical production, set & stage environments, and complex logistics — combined with a collaborative leadership style and a passion for creating connection, community, and excellence at scale.

Overview

21
21
years of professional experience
1
1
Certification

Work History

Product & Marketing Manager

Messe Berlin GmbH
01.2020 - Current
  • Lead strategic planning and production of large-scale international events, conferences and internal stakeholder formats within a complex, matrixed organization.
  • Own budgets, timelines and delivery across multiple activations with diverse internal and external partners.
  • Manage cross-functional collaboration between marketing, production, operations, creative teams and executive stakeholders.
  • Oversee on-site execution, vendor teams, and technical production to ensure high-quality attendee and speaker experiences.
  • Drive continuous improvement through post-event debriefs, process optimization and innovation.
  • ITB Berlin – The World’s Leading Travel Trade Show

Project Manager – Stage | Set | Scenery

Messe Berlin GmbH
01.2016 - 01.2020
  • Led production and execution of complex stage, set and scenic environments for high-profile trade shows, conferences and corporate events.
  • Managed multi-disciplinary production teams, suppliers and contractors on-site and off-site.
  • Developed detailed production schedules, run-of-shows and rehearsal plans.
  • Ensured projects were delivered on time, on budget and to exacting quality standards.

Freelance Event & Project Manager

Self-Employed
01.2005 - 01.2016
  • Delivered national and international events across Europe for major global brands.
  • Responsibilities included concept development, production leadership, budget management, vendor negotiation, and on-site delivery.
  • Built long-term relationships with clients through reliability, creative problem-solving and operational excellence.


Selected Highlights:

  • Volkswagen AG – Global Management Conferences, IAA, Annual General Meetings, Factory Opening, Kaluga, Russia (Concept, Set Design, Technical Direction, Project Leadership)
  • Daimler AG – Annual General Meeting (Concept & Project Lead)
  • Montblanc – SIHH Event, Geneva (Project Assistant)
  • Ball des Sports, CeBIT (Samsung, Xbox), KIKA Summer Tour, Deutsche Post ePost Launch

Education

Theatre & Event Technology Studies

Technical University of Applied Sciences Berlin
Berlin, Germany

Audio Engineering Certification -

HOFA College
Karlsdorf-Neuthard, Germany
01.2021

Event Production

IHK-certified Event Manager
Berlin, Germany

Skills

  • Global Event & Conference Production
  • Internal Meetings & Executive Events
  • End-to-End Project Management
  • Budget Ownership & Financial Reconciliation
  • Vendor Sourcing & Contract Negotiation
  • Run of Show Development & Rehearsal Management
  • Stakeholder & Senior Leadership Communication
  • Experience Design & Creative Production
  • Technical Production (Stage, Set, AV, Audio)
  • Hybrid & Virtual Event Delivery
  • On-site Team & Contractor Leadership
  • Process & Workflow Development

Certification

  • HOFA College – Audio Engineering Certification 2021
  • Technical University of Applied Sciences Berlin Theatre & Event Technology Studies
  • Vocational Training – Event Management (Veranstaltungskaufmann) Completed 2005

ADDITIONAL INFORMATION

Languages: German (Native), English (Fluent)

Selected Highlights

Volkswagen AG – Global Management Conferences, IAA, Annual General Meetings (Concept, Set Design, Technical Direction, Project Leadership), Daimler AG – Annual General Meeting (Concept & Project Lead), Montblanc – SIHH Event, Geneva (Project Assistant), VW Russia – Factory Opening, Kaluga (Tender Management), Peugeot – Brand Event Tempelhof (Area Lead), Ball des Sports, CeBIT (Samsung, Xbox), KIKA Summer Tour, Deutsche Post ePost Launch

ADDITIONAL INFORMATION

  • Citizenship: German & United States
  • Availability: Open to international collaboration and travel

Timeline

Product & Marketing Manager

Messe Berlin GmbH
01.2020 - Current

Project Manager – Stage | Set | Scenery

Messe Berlin GmbH
01.2016 - 01.2020

Freelance Event & Project Manager

Self-Employed
01.2005 - 01.2016

Theatre & Event Technology Studies

Technical University of Applied Sciences Berlin

Audio Engineering Certification -

HOFA College

Event Production

IHK-certified Event Manager
JOSHU SAMUELS