Joshua Mascarenhas
Digital Marketing | Partner Marketing | Event Marketing
Berlin
Websites
Summary
Experienced in digital marketing with a flair for developing and implementing engaging partner and event marketing campaigns that effectively connect with a wide range of audiences, fostering strong brand awareness and driving measurable results.
Overview
3
3
years of professional experience
7
7
years of post-secondary education
Work History
MARKETING LEAD
ZPLANE.DEVELOPMENT
10.2022 - Current
- Spearheading partner and event marketing campaigns, including the identification, acquisition, and management of influencers and affiliates to drive product visibility and engagement
- Taking charge of social media management tasks, from devising comprehensive content plans to crafting engaging posts, scheduling content, and conducting in-depth performance analysis across various platforms
- Conducting market research by analyzing industry trends, consumer demographics and competitor activities to inform marketing strategy.
- Managing social media accounts by curating relevant content and engaging with followers, fostering a strong sense of community among users.
- Creating reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
PARTNERS MARKETING/SOCIAL MEDIA MARKETING
FLOWKEY GMBH
01.2021 - 09.2022
- Managed a monthly influencer budget of €40,000 to drive impactful brand collaborations and strategic partnerships
- Part of the Affiliate/Influencer Team, overseeing acquisition, partnership management, and key account maintenance
- Conducted data-driven analysis of affiliate and influencer campaigns to optimize performance and maximize ROI
- Headed the social media Team, managing content and campaigns across major platforms
- Utilized data-driven insights to devise brand awareness strategies tailored to each platform's audience.
Education
B.A. in Audiodesign, Music Design, Recording & Acoustics, Media law, Creative strategies & project organization -
04.2019 - 05.2023
B.A. in Mass Media and Communication, Effective Communication, Content Writing, Marketing & Advertising, Mass Media Research, Brand Building, Advertising in Contemporary Society - undefined
05.2015 - 05.2018
Skills
Partner Marketing
Content Strategy
Paid Media
Email Marketing
Strong Negotiation
Content Writing
Performance Analysis and Reporting
Adobe Photoshop
MS Office Suite
Salesforce CRM Software
Timeline
MARKETING LEAD - ZPLANE.DEVELOPMENT
10.2022 - Current
PARTNERS MARKETING/SOCIAL MEDIA MARKETING - FLOWKEY GMBH
01.2021 - 09.2022
SRH Berlin School of Popular Arts (SOPA) - B.A. in Audiodesign, Music Design, Recording & Acoustics, Media law, Creative strategies & project organization,
04.2019 - 05.2023
Mumbai University - B.A. in Mass Media and Communication, Effective Communication, Content Writing, Marketing & Advertising, Mass Media Research, Brand Building, Advertising in Contemporary Society,
05.2015 - 05.2018