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Summary
Overview
Work History
Education
Skills
Timeline
Joshua Mascarenhas

Joshua Mascarenhas

Digital Marketing | Partner Marketing | Event Marketing
Berlin

Summary

Experienced in digital marketing with a flair for developing and implementing engaging partner and event marketing campaigns that effectively connect with a wide range of audiences, fostering strong brand awareness and driving measurable results.

Overview

3
3
years of professional experience
7
7
years of post-secondary education

Work History

MARKETING LEAD

ZPLANE.DEVELOPMENT
10.2022 - Current
  • Spearheading partner and event marketing campaigns, including the identification, acquisition, and management of influencers and affiliates to drive product visibility and engagement
  • Taking charge of social media management tasks, from devising comprehensive content plans to crafting engaging posts, scheduling content, and conducting in-depth performance analysis across various platforms
  • Conducting market research by analyzing industry trends, consumer demographics and competitor activities to inform marketing strategy.
  • Managing social media accounts by curating relevant content and engaging with followers, fostering a strong sense of community among users.
  • Creating reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.

PARTNERS MARKETING/SOCIAL MEDIA MARKETING

FLOWKEY GMBH
01.2021 - 09.2022
  • Managed a monthly influencer budget of €40,000 to drive impactful brand collaborations and strategic partnerships
  • Part of the Affiliate/Influencer Team, overseeing acquisition, partnership management, and key account maintenance
  • Conducted data-driven analysis of affiliate and influencer campaigns to optimize performance and maximize ROI
  • Headed the social media Team, managing content and campaigns across major platforms
  • Utilized data-driven insights to devise brand awareness strategies tailored to each platform's audience.

Education

B.A. in Audiodesign, Music Design, Recording & Acoustics, Media law, Creative strategies & project organization -

SRH Berlin School of Popular Arts (SOPA)
04.2019 - 05.2023

B.A. in Mass Media and Communication, Effective Communication, Content Writing, Marketing & Advertising, Mass Media Research, Brand Building, Advertising in Contemporary Society - undefined

Mumbai University
05.2015 - 05.2018

Skills

Partner Marketing

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Timeline

MARKETING LEAD - ZPLANE.DEVELOPMENT
10.2022 - Current
PARTNERS MARKETING/SOCIAL MEDIA MARKETING - FLOWKEY GMBH
01.2021 - 09.2022
SRH Berlin School of Popular Arts (SOPA) - B.A. in Audiodesign, Music Design, Recording & Acoustics, Media law, Creative strategies & project organization,
04.2019 - 05.2023
Mumbai University - B.A. in Mass Media and Communication, Effective Communication, Content Writing, Marketing & Advertising, Mass Media Research, Brand Building, Advertising in Contemporary Society,
05.2015 - 05.2018

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Joshua MascarenhasDigital Marketing | Partner Marketing | Event Marketing