Summary
Overview
Work History
Education
Timeline
Generic
Jude Soub

Jude Soub

WF+ Team Lead
Berlin

Summary

Strategic commercial leader with 10+ years of experience driving growth across high-growth marketplaces, e-commerce, and tech events. Proven track record in building partnerships, owning P&L, and scaling business units across EMEA. Currently leading Wunderflats Plus, overseeing a 300+ portfolio and 12+ FTEs. Known for translating vision into results: from closing €225K+ strategic deals to launching scalable onboarding programs and redefining team structures to improve performance and retention. Experienced in cross-functional collaboration, operational leadership, and stakeholder management — with a passion for travel, team building, and high-impact execution.

Overview

9
9
years of professional experience
2027
2027
years of post-secondary education
3
3
Languages

Work History

WF+ Team Lead

Wunderflats
Berlin
04.2025 - Current
  • Own full P&L and leadership of Wunderflats Plus business unit (300+ apartments, 12 direct reports), overseeing operations, team performance, and strategic growth.
  • Redefined mission, vision, org structure, and roles within 3 months - established KPIs, clear responsibilities, and accountability frameworks to drive operational excellence and team alignment.

Business Development Team Lead

Wunderflats
Berlin
01.2023 - 04.2025
  • Closed a €225k, 3-year partnership with Germany's largest real estate investment platform, generating 3,000+ leads in its first year.
  • Developed and launched the Landlord Onboarding and Activation Program, increasing the activation rate by 13% within its first year and grew Onboarding Team from 1 to 6 full-time employees.
  • Collaborated closely with Marketing and Product teams to design a new landing page and refine the landlord registration funnel, resulting in 26% growth in landlord registrations.

Senior Acquisitions Manager - Global Market

Domestika
Berlin
03.2022 - 12.2022
  • Led the creation of the new B2B sales strategy in close collaboration with the SVP of International markets, which resulted in generating over 400 leads in a month based on desired criteria, along with new pitch deck and pricing strategy.
  • Built UK and Global Programming through acquisition of world-renowned creatives and business professionals, exceeding over 120% of target every month.
  • Evaluated website user experience by conducting an information architecture breakdown as part of a wider competitive research project that I workshopped with the Product team for platform programs. This resulted in creating a roadmap to implement 3 key changes to the website over the next few months for better task success rate and search vs navigation.
  • Improved B2C communication materials e.g. pitch deck and email copy for all markets and trained colleagues for proper activation, specifically on line of questioning during pitch, and objection handling.
  • Managing production of the courses across multiple programs by being the point of contact between the teacher and different team members, like Production, Account Management, and Marketing.

SDR Team Lead & Senior Account Executive - UK & Europe

Houzz
Berlin
09.2019 - 01.2021
  • Promoted to senior AE within the first year by averaging 120% target reach every month, and generating over 200k in sales revenue within the first 10 months of the year.
  • Led and managed a team of 8 SDR reps, including recruiting, hiring, and training on company sales process, which brought in more than 40% of all AE sales for the UK and Irish Market.
  • Developed success sales metrics (daily, monthly, yearly) and sales training programs, which led our team to rank number 1 internationally 4 months in a row across 6 global teams.
  • Designed and implemented a company-wide SDR 'need finding' script which allowed SDRs to better research, qualify, and increase sales conversion.
  • Collaborated with Sales Managers and Marketing department to improve quality of lead rotation and strategy and outreach specific programs.

Partnerships Manager

Tech Open Air
Berlin
01.2017 - 08.2019
  • Surpassed sales target for both conference years and generated over 260k in revenue with Fortune 500 companies (Nike, Airbus, BMW, Zalando).
  • Built an internal referral outreach system for entire sales team that involved cross-department collaboration with Enterprise clients, which led to the development of a new pricing strategy.
  • Engaged senior level decision makers at Nike to help them integrate the brand within the Berlin tech scene, which resulted in introducing a new concept-based format into the conference: TOAxNight (80k in revenue).
  • Developed strategic account plans for each of the existing 50+ startups and development accounts, setting strategies and timelines for action and review.
  • Led the creation of the new B2B sales strategy in close collaboration with the SVP of International markets, which resulted in generating over 400 leads in a month based on desired criteria, along with new pitch deck and pricing strategy.
  • Built UK and Global Programming through acquisition of world-renowned creatives and business professionals, exceeding over 120% of target every month.
  • Evaluated website user experience by conducting an information architecture breakdown as part of a wider competitive research project that I workshopped with the Product team for platform programs.
  • This resulted in creating a roadmap to implement 3 key changes to the website over the next few months for better task success rate and search vs navigation.
  • Improved B2C communication materials e.g. pitch deck and email copy for all markets and trained colleagues for proper activation, specifically on line of questioning during pitch, and objection handling.
  • Managing production of the courses across multiple programs by being the point of contact between the teacher and different team members, like Production, Account Management, and Marketing.

Education

BSc - Marketing, minor in Information Design and Corporate Communications

Bentley University
Boston, USA
01.2011 - 01.2015

IB Diploma -

Amman Baccalaureate School
Amman, Jordan
01.2009 - 01.2011

UX Design Immersion Course -

Career Foundry
Online
08.2021

Timeline

WF+ Team Lead

Wunderflats
04.2025 - Current

Business Development Team Lead

Wunderflats
01.2023 - 04.2025

Senior Acquisitions Manager - Global Market

Domestika
03.2022 - 12.2022

SDR Team Lead & Senior Account Executive - UK & Europe

Houzz
09.2019 - 01.2021

Partnerships Manager

Tech Open Air
01.2017 - 08.2019

BSc - Marketing, minor in Information Design and Corporate Communications

Bentley University
01.2011 - 01.2015

IB Diploma -

Amman Baccalaureate School
01.2009 - 01.2011

UX Design Immersion Course -

Career Foundry

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Jude SoubWF+ Team Lead