Kaidi Breiten
Global Marketing Manager
Ludwigshafen am Rhein,RP
Summary
PROFILE Marketing professional prepared to drive impactful global strategies. Expertise in market analysis, brand positioning, and campaign execution. Known for fostering collaborative environments and consistently achieving results. Skilled in digital marketing, strategic planning, and team leadership. Experienced with developing and executing global marketing strategies. Utilizes market insights and data-driven approaches to enhance brand presence and drive growth. Track record of successful campaign management and team collaboration. Global marketing professional with proven expertise in developing and executing strategic marketing initiatives. Strong focus on team collaboration, adaptability, and achieving measurable results. Skilled in market analysis, brand management, digital marketing, and cross-functional team leadership. Known for driving impactful marketing campaigns and fostering reliable, results-driven environment.
Overview
10
10
years of professional experience
Work History
Global Marketing Manager for Catalyst
BASF SE
09.2021 - Current
- Managing strategic markets and driving potential growth opportunities based on market intelligence
- Developing market segment strategies and steering the implementation through clearly defined KPIs
- Developing pricing strategies as well as business models in alignment with market and customer
- Planning market communication activities for new product launches in alignment with Sales and operations
- Leading cross-functional team during Business Steering Project
Research Engineer for Process Safety
BASF SE
01.2019 - 08.2021
- Process safety evaluation for overpressure, reactive emergency and consequence analysis
- Divisional coordinator for business unit EN
- Supporting exchange with safety team in Shanghai
BASF Advanced Chemical Co. Ltd. (BACC)
12.2016 - 12.2018
- Process safety evaluation in Asia for overpressure, reactive emergency and consequence analysis
- Supporting plants located in Europe for process safety
- Research on innovative simulation method for consequence analysis
BASF SE
01.2016 - 12.2016
- Training of process safety related topics: overpressure protection, consequence analysis, reaction related emergency
- Training of different tools for scenario calculations; BASF and international standards and norms
Staff engineer for safety engineering
BASF Advanced Chemical Co. Ltd. (BACC)
09.2015 - 01.2016
Education
PhD - reaction kinetics, membrane characterization, process simulation, system modelling
07.2015
Title: “Methane Dehydro Aromatization: Thermodynamics, Catalysts, Kinetics and Potential of Membrane Reactor”
Master thesis - membrane reactors, reaction kinetics, systematically simulation
09.2011
Title: “Analysis of the potential of membrane reactors for methane aromatization and partial oxidation by dense membranes”
Master - chemical engineering thermodynamics, separation technique, material chemistry, characterization of catalyst
09.2010
GPA: 3.7
Bachelor - chemical engineering and technology
07.2008
GPA: 3.5
Skills
- Organizational skills
- Design and planning of research projects
- Organize events
- Communication skills
- Regular reporting
- Moderator
- Software skills
- Excellent in Office
- Matlab
- Origin
- Modelling software
Social Work Experience
- 2012-10-01, 2015-02-28, Chairman of Chinese Student Union in Magdeburg
- 2008-07-01, 2010-12-31, Funder of a Taobao shop (from Alibaba)
Awards And Fellowships
- 2009, Scholarship under the State Scholarship Fund from China Scholarship Council (CSC)
- 2008, First-Class Scholarship of Graduate School, Dalian University of Technology, China
Personal Information
- Title: Global Marketing Manager for Catalyst
- Date of Birth: 10.10.1987
- Nationality: China
Hobbies and Interests
- Singing
- Swimming
- Dancing
- Traveling
- Photographing
Languages
Chinese (Mandarin)
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
German
Advanced (C1)
Interests
Singing & Dancing
Swimming & Freelectics fitness
Spending time with my family and daughters
Travelling around and experiencing the local authentic cuisine
Timeline
Global Marketing Manager for Catalyst - BASF SE
09.2021 - Current
Research Engineer for Process Safety - BASF SE
01.2019 - 08.2021
- BASF Advanced Chemical Co. Ltd. (BACC)
12.2016 - 12.2018
- BASF SE
01.2016 - 12.2016
Staff engineer for safety engineering - BASF Advanced Chemical Co. Ltd. (BACC)
09.2015 - 01.2016
Otto von Guericke University Magdeburg - PhD, reaction kinetics, membrane characterization, process simulation, system modelling
Max Planck Institute - Master thesis, membrane reactors, reaction kinetics, systematically simulation
Dalian University of Technology - Master, chemical engineering thermodynamics, separation technique, material chemistry, characterization of catalyst
Dalian University of Technology - Bachelor, chemical engineering and technology