Journaling
Kalyani Chaudhari
Senior Marketing Manager
Cologne
Summary
Experienced marketing leader with a firm understanding of market conditions, trends and positioning strategies focusing on Enterprise SaaS products. Built deep understanding of target audience and competitors to develop effective marketing messaging. Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas. Top-notch leadership, planning and conflict resolution skills.
Overview
8
8
years of professional experience
3
3
Million of marketing sourced revenue achieved
13
13
Team members managed directly
Work History
Marketing Lead
Carbmee
Berlin, Berlin
04.2023 - Current
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Collaborated with senior sales, engineering and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.
- Developed strategies to incorporate PR and media to further enhance brand and build market share.
- Collected and analyzed data from different channels to create detailed KPI reports for the C-Suite.
- Mentored employees on industry best practices and job-specific marketing tasks to support quality deliverables.
Senior Marketing Manager
Buynomics Gmbh
Cologne
10.2022 - 03.2023
- Conceptualized and managed GTM plan to expand into new market and industry.
- Achieved 68% lead to MQL CVR by optimizing existing marketing campaigns.
- Secured Silver Sponsor Partnership and managed end-to-end company CI for Buynomics in EPP Amsterdam & MWC Barcelona events.
- Create and manage projects in Asana and set priorities, timelines and responsibilities.
- Report on functional OKRs and product marketing KPIs to C-Suite.
Marketing Manager
Sage Software Solutions
Mumbai
04.2019 - 09.2022
- Conceptualized and managed omni-channel marketing for three products - Sage X3, Sage 300cloud, and Sage CRM in India.
- Implemented AARRR framework to align on KPIs - user acquisition, activation, retention, cost per metric, and ROI.
- Oversaw SEO-enriched content creation for website, whitepapers, blogs, and product related marketing materials.
- Drove demand gen programs to drive lead acquisition, demo requests, content downloads and optimize funnel conversions.
- Created and distributed press releases across publications like ERP News, ET, Forbes, Business Insider, CB Insights.
Marketing Manager
Bitfraction Technologies
Pune
03.2018 - 04.2019
- Managed service offering promotions for Microsoft Dynamics 365 CRM product customer acquisition from Australia and New Zealand.
- Increased demo sign ups by 30% through product-led-growth initiatives like polls, surveys and VoC insights.
- Performed competitor analysis, audience segmentations, targeting, and positioning to create differentiation.
- Participated in workshops, webinars, conferences and customer events to create brand awareness.
Digital Marketing Executive
Deskera
Pune
03.2017 - 01.2018
- Performed competitor analysis for Deskera ERP & MRP products.
- Conducted A/B Testings for ad copy, creatives & landing pages.
- Collaborated with external agency on Google Ad campaigns for US and APAC region.
- Achieved 60% open rate and 7.2% CTR for email marketing campaigns in GetResponse.
- Created supporting content for sales enablement in the US.
Marketing Executive
Codewalla
Pune
12.2015 - 03.2017
- Reached 10k followers mark for the company LinkedIn Page in a span of six months.
- Achieved 40% website traffic growth with SEO-friendly content and conversion optimized landing pages.
- Achieved 5.63% CTR for Google Ad campaigns targeting US market.
Digital Marketing Associate
Innoserv Digital
Pune
06.2015 - 12.2015
- Increased brand visibility through regular social media postings and give away contests.
- Performed keyword research, link building, and on-page activities.
- Created Google ad copies for Search and Display campaigns.
Education
Professional Diploma - Digital Marketing
NMIMS Global
Mumbai 10.2019 - 09.2020
Bachelor of Engineering - Electronics And Telecommunications
Pune University
Pune 06.2010 - 07.2015
Skills
Marketing strategy
Project Management
Content Marketing
Product Marketing
Data Analysis
Multi-channel marketing experience
Campaign management
Corporate Communications
Strategic planning
Excellent Communication
Market Analysis
Market Positioning
Interests
Travel
Yoga
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Success is not final; failure is not fatal: It is the courage to continue that counts.
Winston S. Churchill
Timeline
Marketing Lead
Carbmee
04.2023 - Current
Senior Marketing Manager
Buynomics Gmbh
10.2022 - 03.2023
Professional Diploma - Digital Marketing
NMIMS Global
10.2019 - 09.2020
Marketing Manager
Sage Software Solutions
04.2019 - 09.2022
Marketing Manager
Bitfraction Technologies
03.2018 - 04.2019
Digital Marketing Executive
Deskera
03.2017 - 01.2018
Marketing Executive
Codewalla
12.2015 - 03.2017
Digital Marketing Associate
Innoserv Digital
06.2015 - 12.2015
Bachelor of Engineering - Electronics And Telecommunications
Pune University
06.2010 - 07.2015