Summary
Overview
Work History
Education
Skills
Websites
Languages
Timeline
Generic

Karolina Martinková

Prague,10

Summary

Driven Product Marketing Manager with a proven track record at TD SYNNEX Czech, adept in leveraging market intelligence and research and development to drive product demand and profitability. Excelled in creating impactful marketing strategies and fostering strategic partnerships, enhancing brand awareness and product mix. Demonstrates exceptional collaboration and forecasting skills, significantly contributing to business objectives. Disciplined leader with expertise researching competitive products by identifying and evaluating product characteristics, market share, pricing and advertising while maintaining research databases.

Overview

10
10
years of professional experience

Work History

Product Marketing Manager

TD SYNNEX Czech
06.2018 - Current

- Responsibility of Nvidia, Western Digital, Kingston, Toshiba, Kioxia

- Conduct thorough market research to identify trends, opportunities, and competitive landscape in the components and AI sectors

- Develop and implement comprehensive marketing strategies that align with business objectives and drive product demand.

- Define target markets and customer segments, creating detailed personas and use cases.

- Collaborate with product management and engineering teams to ensure technical accuracy and relevance in marketing materials.

- Equip the sales team with the tools and knowledge needed to effectively sell our components and AI products.

- Identify and develop strategic partnerships and alliances to enhance product offerings and market reach.

Department Manager

Hennes&Mauritz CZ S.r.o.
06.2016 - 05.2018

- Develop and implement departmental strategies aligned with the company’s overall objectives

- Set long-term and short-term goals for the department and create detailed plans to achieve them

- Manage department budgets, monitor expenses, and ensure cost-effectiveness

- Stay updated with industry developments and trends

- Oversaw inventory management processes, maintaining optimal stock levels while minimizing waste and losses due to shrinkage or obsolescence.

Shop Manager

Alza.CZ A.s.
08.2014 - 02.2016

- Ensure a high level of customer satisfaction through excellent service

- Develop and implement sales strategies to achieve store targets

- Monitor sales performance and analyze sales reports

- Plan and execute promotional events and sales campaigns

- Maintain an attractive and organized to maximize sales

- Develop and maintain strong relationships with key customers

- Collect and analyze customer feedback to improve service and products

- Stay updated on retail industry trends and best practices

- Participate in professional development opportunities and training

Business Manager – HUNTER

ED’ System Czech, A.s.
02.2014 - 07.2014

- Identify and pursue new sales opportunities through market research and networking

- Develop and execute strategic plans to achieve sales targets and expand the customer base

- Generate leads through various channels, including online research, industry events, referrals, and social media

- Develop and implement effective sales strategies and tactics to achieve and exceed sales quotas

- Understand client needs and tailor solutions to meet those needs

- Continuously improve your sales skills and product knowledge through training and self-education

- Attend industry events, trade shows, and conferences to network and generate leads

Education

High School Diploma -

Secondary School of Applied Cybernetics S.r.o.
Hradec Kralove
05.2007

Skills

  • Market intelligence
  • New Product Channels
  • Research and Development
  • Product profitability analysis
  • Brand Awareness
  • Pricing strategy
  • Forecasting
  • Product Mix

Languages

English
Advanced (C1)
German
Elementary (A2)
Spanish
Beginner (A1)

Timeline

Product Marketing Manager

TD SYNNEX Czech
06.2018 - Current

Department Manager

Hennes&Mauritz CZ S.r.o.
06.2016 - 05.2018

Shop Manager

Alza.CZ A.s.
08.2014 - 02.2016

Business Manager – HUNTER

ED’ System Czech, A.s.
02.2014 - 07.2014

High School Diploma -

Secondary School of Applied Cybernetics S.r.o.
Karolina Martinková