Driven Product Marketing Manager with a proven track record at TD SYNNEX Czech, adept in leveraging market intelligence and research and development to drive product demand and profitability. Excelled in creating impactful marketing strategies and fostering strategic partnerships, enhancing brand awareness and product mix. Demonstrates exceptional collaboration and forecasting skills, significantly contributing to business objectives. Disciplined leader with expertise researching competitive products by identifying and evaluating product characteristics, market share, pricing and advertising while maintaining research databases.
- Responsibility of Nvidia, Western Digital, Kingston, Toshiba, Kioxia
- Conduct thorough market research to identify trends, opportunities, and competitive landscape in the components and AI sectors
- Develop and implement comprehensive marketing strategies that align with business objectives and drive product demand.
- Define target markets and customer segments, creating detailed personas and use cases.
- Collaborate with product management and engineering teams to ensure technical accuracy and relevance in marketing materials.
- Equip the sales team with the tools and knowledge needed to effectively sell our components and AI products.
- Identify and develop strategic partnerships and alliances to enhance product offerings and market reach.
- Develop and implement departmental strategies aligned with the company’s overall objectives
- Set long-term and short-term goals for the department and create detailed plans to achieve them
- Manage department budgets, monitor expenses, and ensure cost-effectiveness
- Stay updated with industry developments and trends
- Oversaw inventory management processes, maintaining optimal stock levels while minimizing waste and losses due to shrinkage or obsolescence.
- Ensure a high level of customer satisfaction through excellent service
- Develop and implement sales strategies to achieve store targets
- Monitor sales performance and analyze sales reports
- Plan and execute promotional events and sales campaigns
- Maintain an attractive and organized to maximize sales
- Develop and maintain strong relationships with key customers
- Collect and analyze customer feedback to improve service and products
- Stay updated on retail industry trends and best practices
- Participate in professional development opportunities and training
- Identify and pursue new sales opportunities through market research and networking
- Develop and execute strategic plans to achieve sales targets and expand the customer base
- Generate leads through various channels, including online research, industry events, referrals, and social media
- Develop and implement effective sales strategies and tactics to achieve and exceed sales quotas
- Understand client needs and tailor solutions to meet those needs
- Continuously improve your sales skills and product knowledge through training and self-education
- Attend industry events, trade shows, and conferences to network and generate leads