Kata Pál
Global Team Lead, Social Media & Digital Content
Augsburg
Summary
Performance-oriented marketing lead with over 10 years of experience. Accomplished in brand building & awareness, consumer-centricity, data-driven decision making, and digital marketing.
Overview
10
10
years of professional experience
4
4
years of post-secondary education
4
4
Languages
Work History
Lovehoney Group
Global Social Media Team Lead
11.2021 - Current
- Leading social media growth for a community of 1.1M followers, achieved substantial growth through high reach campaigns, highly engaging evergreen content formats, influencer partnerships and ambassador programs
- Orchestrated a complete strategy refresh resulting in 250M organic Impressions and 18M organic Engagements within the first 12-months of implementation
- Streamlined workflows cross-department for maximum efficiency
- Leading agency briefings and managing feedback rounds with in house teams to bring product concepts to life
Adidas
Global Social Media Manager @ adidas women
08.2021 - 11.2021
- Drove overall social media strategy for Adidas Women and Adidas by Stella McCartney, including content marketing, social media activation, paid publishers and storytelling framework
- Drove global launch plans around key stories such as the global Bra Revolution campaign and content for the brand social platform
Freeletics
Head Of Social
11.2019 - 7 2021
- Had success growing Freeletics's account to over 5.1M followers through high ROI ad campaigns as well as organically through an improved engagement strategy
- Developed and implemented a global omnichannel content strategy that grew organic Impressions YoY by 117% and Engagements by 177% across channels
Prezi
Social Media Community Manager
03.2019 - 10.2019
- Developed Prezi's global community management process that improved the Average Reply time by 20%
Costa Coffee
Brand Marketing Lead
07.2017 - 02.2019
- Developed brand concepts, oversaw the in-store campaign developments including qualitative and quantitative research, creative asset production and POS materials
- Created nation-wide marketing campaigns bi-monthly that improved Top of Mind awareness and positioned Costa Coffee as a key coffee chain in Hungary.
Socially Budapest
Social Media Marketing Manager
02.2014 - 06.2017
- Provided digital marketing consultation to luxury gastronomy companies
Education
Bachelor of Arts - Communications And Media
Eötvös Lorand University
Budapest 09.2012 - 06.2016
Skills
- Brand Positioning
Social Media Strategy
Content Marketing
Timeline
Lovehoney Group
Global Social Media Team Lead
11.2021 - Current
Adidas
Global Social Media Manager @ adidas women
08.2021 - 11.2021
Freeletics
Head Of Social
11.2019 - 7 2021
Prezi
Social Media Community Manager
03.2019 - 10.2019
Costa Coffee
Brand Marketing Lead
07.2017 - 02.2019
Socially Budapest
Social Media Marketing Manager
02.2014 - 06.2017
Bachelor of Arts - Communications And Media
Eötvös Lorand University
09.2012 - 06.2016
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