Mailchimp
Kathrin Werder
Marketing Specialist
Summary
Experienced Marketing Specialist with a proven track record in developing and executing innovative marketing strategies that drive brand awareness and customer engagement.
Overview
7
7
years of professional experience
Work History
Recruitment Consultant
Norwest Recruitment
08.2022 - 04.2024
- Conducted comprehensive candidate screenings to assess skills, experience, and fit for specific roles.
- Built strong relationships with clients through regular communication and understanding their unique needs.
- Provided detailed feedback to both clients and candidates after interviews, facilitating continuous improvement in the recruitment process.
- Contributed to business development efforts by identifying potential new clients within target industries or markets.
- Achieved high retention rates (above industry standard) by placing candidates in roles that aligned with their skills, interests, and long-term career goals.
Marketing Coordinator
ARAG Services Australia (Contract)
12.2021 - 08.2022
- Supported sales team efforts by creating persuasive sales collateral that clearly communicated product benefits.
- Developed and executed marketing plans for trade shows and other events to increase brand awareness.
- Used online and offline marketing to generate leads, increase visibility and drive sales growth.
- Boosted brand awareness with social, print, and email campaigns.
- Composed daily posts for social media and helped build corporate presence on LinkedIn.
PMO/Marketing Coordinator
PMLogic (Contract)
08.2021 - 12.2021
- Planning, developing and creating marketing material for events and PMLogic’s services.
- Managing the Kanban boards, assigning tasks, monitoring the schedule,
and setting up internal as well as external meetings. - Developed comprehensive market research reports to inform strategic planning, identifying new opportunities for growth.
- Increased engagement with key demographics through tailored email marketing campaigns.
- Improved website visibility through development and implementation of SEO strategies.
Digital Marketing Intern
Academy of Entrepreneurs
09.2020 - 12.2020
- Assisted in creating and implementing an effective Facebook strategy which boosted the impressions and engagements on the company page.
- Attracted and maintained a wider range of audiences by improving upon the quality of the company’s website content thereby increasing the number of potential student enrollments and conversions.
- Maintained digital campaigns to increase web traffic and to keep current students informed about subsequent events and school activities.
- Tracked and measured marketing outcomes including marketing activities, response, leads, sales, retention, and ROI.
Gap Year
Around Australia
01.2019 - 10.2019
Social Media Assistant
Quality Lashes (Contract)
09.2018 - 01.2019
- Assisted in improving the company’s social media presence, outreach and engagements within five months.
- Coordinated and uploaded promotional posts on the company’s Facebook page and Instagram account.
- Carried out market research to identify new opportunities and generate innovative ideas to promote the company brand and products.
- Processed and organised bills, records, and invoices.
Market Research Trainee
TCI Research / TRAVELSAT
02.2017 - 06.2017
- Participated in the development of HOTREC which was significantly more competitive than other hospitality associations on the market.
- Improved the methodologies associated with the company’s surveys thereby boosting the quality and accuracies of results obtained.
- Created e-mail campaigns and surveys.
- Analysed and processed customer data to forecast market trends and to develop brand awareness.
Education
MBA -
Kaplan Business School
Sydney, Australia 04.2001 -
Bachelor of Arts - International Tourism Management
Breda University of Applied Sciences
Breda, The Netherlands 04.2001 -
Skills
Digital Marketing
Analyzing data
Brand Messaging
Business Planning
Social media tools
Video Editing
Brand strategy
Social Media Marketing
Software
Adobe InDesign
Google Analytics
Canva
Languages
English
Bilingual or Proficient (C2)
German
Bilingual or Proficient (C2)
French
Upper intermediate (B2)
Timeline
Recruitment Consultant
Norwest Recruitment
08.2022 - 04.2024
Marketing Coordinator
ARAG Services Australia (Contract)
12.2021 - 08.2022
PMO/Marketing Coordinator
PMLogic (Contract)
08.2021 - 12.2021
Digital Marketing Intern
Academy of Entrepreneurs
09.2020 - 12.2020
Gap Year
Around Australia
01.2019 - 10.2019
Social Media Assistant
Quality Lashes (Contract)
09.2018 - 01.2019
Market Research Trainee
TCI Research / TRAVELSAT
02.2017 - 06.2017
MBA -
Kaplan Business School
04.2001 -
Bachelor of Arts - International Tourism Management
Breda University of Applied Sciences
04.2001 -
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