Digital Marketing
Analyzing data
Brand Messaging
Business Planning
Kathrin Werder
Marketing Specialist
Summary
Experienced Marketing Specialist with a proven track record in developing and executing innovative marketing strategies that drive brand awareness and customer engagement.
Overview
7
7
years of professional experience
Work History
Recruitment Consultant
Norwest Recruitment
08.2022 - 04.2024
- Conducted comprehensive candidate screenings to assess skills, experience, and fit for specific roles.
- Built strong relationships with clients through regular communication and understanding their unique needs.
- Provided detailed feedback to both clients and candidates after interviews, facilitating continuous improvement in the recruitment process.
- Contributed to business development efforts by identifying potential new clients within target industries or markets.
- Achieved high retention rates (above industry standard) by placing candidates in roles that aligned with their skills, interests, and long-term career goals.
Marketing Coordinator
ARAG Services Australia (Contract)
12.2021 - 08.2022
- Supported sales team efforts by creating persuasive sales collateral that clearly communicated product benefits.
- Developed and executed marketing plans for trade shows and other events to increase brand awareness.
- Used online and offline marketing to generate leads, increase visibility and drive sales growth.
- Boosted brand awareness with social, print, and email campaigns.
- Composed daily posts for social media and helped build corporate presence on LinkedIn.
PMO/Marketing Coordinator
PMLogic (Contract)
08.2021 - 12.2021
- Planning, developing and creating marketing material for events and PMLogic’s services.
- Managing the Kanban boards, assigning tasks, monitoring the schedule,
and setting up internal as well as external meetings. - Developed comprehensive market research reports to inform strategic planning, identifying new opportunities for growth.
- Increased engagement with key demographics through tailored email marketing campaigns.
- Improved website visibility through development and implementation of SEO strategies.
Digital Marketing Intern
Academy of Entrepreneurs
09.2020 - 12.2020
- Assisted in creating and implementing an effective Facebook strategy which boosted the impressions and engagements on the company page.
- Attracted and maintained a wider range of audiences by improving upon the quality of the company’s website content thereby increasing the number of potential student enrollments and conversions.
- Maintained digital campaigns to increase web traffic and to keep current students informed about subsequent events and school activities.
- Tracked and measured marketing outcomes including marketing activities, response, leads, sales, retention, and ROI.
Gap Year
Around Australia
01.2019 - 10.2019
Social Media Assistant
Quality Lashes (Contract)
09.2018 - 01.2019
- Assisted in improving the company’s social media presence, outreach and engagements within five months.
- Coordinated and uploaded promotional posts on the company’s Facebook page and Instagram account.
- Carried out market research to identify new opportunities and generate innovative ideas to promote the company brand and products.
- Processed and organised bills, records, and invoices.
Market Research Trainee
TCI Research / TRAVELSAT
02.2017 - 06.2017
- Participated in the development of HOTREC which was significantly more competitive than other hospitality associations on the market.
- Improved the methodologies associated with the company’s surveys thereby boosting the quality and accuracies of results obtained.
- Created e-mail campaigns and surveys.
- Analysed and processed customer data to forecast market trends and to develop brand awareness.
Education
MBA -
Kaplan Business School
Sydney, Australia 04.2001 -
Bachelor of Arts - International Tourism Management
Breda University of Applied Sciences
Breda, The Netherlands 04.2001 -
Skills
Software
Mailchimp
Adobe InDesign
Google Analytics
Canva
Languages
English
Bilingual or Proficient (C2)
German
Bilingual or Proficient (C2)
French
Upper intermediate (B2)
Timeline
Recruitment Consultant
Norwest Recruitment
08.2022 - 04.2024
Marketing Coordinator
ARAG Services Australia (Contract)
12.2021 - 08.2022
PMO/Marketing Coordinator
PMLogic (Contract)
08.2021 - 12.2021
Digital Marketing Intern
Academy of Entrepreneurs
09.2020 - 12.2020
Gap Year
Around Australia
01.2019 - 10.2019
Social Media Assistant
Quality Lashes (Contract)
09.2018 - 01.2019
Market Research Trainee
TCI Research / TRAVELSAT
02.2017 - 06.2017
MBA -
Kaplan Business School
04.2001 -
Bachelor of Arts - International Tourism Management
Breda University of Applied Sciences
04.2001 -
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