Kathy Frazer
Dover
Summary
Landscape Professional experienced in 3D Design. Account manager with 10+ years experience in landscape and snow. Successful sales history with high-end luxury properties.
Overview
14
14
years of professional experience
Work History
Lead Designer
Arborvine Landscaping LLC
07.2024 - Current
- Led high-end landscape projects from consultation to completion, ensuring alignment with clients needs and best construction practices.
- Conducted site assessments, utilizing findings in creating grading plans and innovative 3D designs and plans.
- Presented creative proposals to clients, effectively communicating design rationales and strategic benefits leading to sales exceeding my performance goals.
- Created accurate estimates and detailed proposals.
- Responsible for all design creation and designing task within the company.
- Developed print materials for marketing including a company magazine.
- Collaborated with builders, architects, vendors and subs assisting with plan rendering, alterations, grading and permitting.
- Secured long lasting relationships with clients through honesty, integrity, and charisma.
Landscape Sales Account Manager
Yardmaster, Inc.
09.2020 - 03.2023
- Leadership role in management of 60-70 employees
- Interview, select and train new candidates
- Maintain and grow a book of business with a yearly sales goal. (900K '23) (700k '22) (550k '21)
- Create marketing materials, 3D designs, graphics and media content.
- Developed and maintained strong client relationships to drive account growth.
- Plan production, labor and materials according to site needs and schedule.
- Daily site visits, quality control and communication with clients and employees.
- Motivate and meet requirements of projects. (Hours, materials.)
- Estimate accurately time and materials; best product for the project.
- B2B and outside sales; client facing role.
- Prospecting, lead generation, market analyst and research
- Vendor relationships and product knowledge
- CRM and sales tracking.
Owner (Co Owner)
Chautauqua Stump Thumper
03.2014 - 09.2020
- Accounting, invoicing and estimates.
- Inventory and purchasing of materials and parts.
- Customer Relations and Communications
- Marketing/advertising; media content, website, materials for distribution and ads.
- Performed installations and maintenance.
- Design and sales
Front of House Manager
Stockton Grill
01.2013 - 01.2015
- Greet and seat incoming customers
- Daily cleaning
- Management of front of house staff
- Sales of wine and alcohol
- Create sales based on restaurant inventory
- Opening and closing of dining room and bar area
- Customer service and communication
- Team leading and building
Education
Associate's degree - Business
Jamestown Community College
05-2021
Skills
- Landscape Construction
- Project management
- Horticulture
- 3D Rendering & Plan creation
- Storm Water Management
- Communication & Relationship Building
Accomplishments
Successfully designed and sold the Kentmere project grossing over 600k in sales.
Successfully designed and sold beach jobs grossing over 60k
Successfully designed and sold work in PA grossing over 400k
Timeline
Lead Designer
Arborvine Landscaping LLC
07.2024 - Current
Landscape Sales Account Manager
Yardmaster, Inc.
09.2020 - 03.2023
Owner (Co Owner)
Chautauqua Stump Thumper
03.2014 - 09.2020
Front of House Manager
Stockton Grill
01.2013 - 01.2015
Associate's degree - Business
Jamestown Community College