Katiuska Pérez Francisco
Senior Revenue Operations Consultant
Berlin
Summary
Team Oriented with 13 year experience in different fields | Team
management | Project Management | Key | Account Management| Consulting | Growth | Operations | CRM management | SaaS | Revenue Operations
Overview
15
15
years of professional experience
6
6
years of post-secondary education
3
3
Languages
Work History
Senior Revenue Operations Consultant
Cremanski & Co
09.2022 - Current
- Consulting more than 50 companies on GTM Strategy: Advised multiple SaaS companies on optimizing their go-to-market (GTM) strategies by implementing industry best practices
- Collaborated closely with cross-functional teams to identify revenue growth opportunities and develop tailored GTM plans
- Provided strategic guidance on market segmentation and customer acquisition tactics
- Customer Journey Mapping, Data Analysis, and Revenue Forecasting: Conducted comprehensive customer journey mapping exercises to identify pain points and opportunities for revenue optimization
- CRM Utilization and Optimization: Streamlined CRM systems and processes to improve overall efficiency and enhance data accuracy
- Led CRM implementation projects, ensuring seamless integration with existing systems and successful user adoption
- Trained and guided teams on CRM best practices, enabling them to leverage its full potential for revenue growth and customer relationship management.
- Facilitated change management initiatives while ensuring minimal impact on day-to-day operations and staff morale.
- Developed comprehensive project plans for successful implementation of new initiatives and technologies.
Sales Operations
Ninox GmbH
05.2021 - 08.2022
- CRM Management and Data Analysis: Successfully managed CRM operations, overseeing data integrity and consistency to generate accurate business insights
- Utilized data analysis to extract valuable insights from CRM data, driving informed decision-making and identifying revenue growth opportunities
- Tools Implementation, Documentation, and Team Training: Spearheaded the implementation of HubSpot, ensuring seamless integration with existing systems and optimizing business processes
- Created comprehensive documentation and user guides for CRM systems, facilitating efficient onboarding and ongoing training for team members
- Customer Journey Optimization and Leads Qualification: Evaluated and enhanced Ninox customer journey to improve engagement, conversion rates, and revenue generation
- Implemented lead qualification frameworks to streamline sales processes, resulting in higher-quality leads and improved sales conversion rates.
Salesforce Project Manager & Admin
triago N.V.
09.2018 - 04.2019
- Salesforce Sales Cloud Implementation: Led the implementation of Salesforce Sales Cloud, aligning it with trivago sales processes and objectives
- Collaborated with cross-functional teams to gather requirements, configure Salesforce system, and ensure seamless integration with existing tools and databases
- Roadmap Definition, Feature Development, QA, and Team Training: Defined and executed a comprehensive roadmap, prioritizing business needs and maximizing value
- Managed the end-to-end development lifecycle, including gathering requirements, designing solutions, coordinating development efforts, and conducting quality assurance (QA) testing
- Provided thorough training and support to the sales team, ensuring their proficiency in utilizing Salesforce Sales Cloud effectively to drive sales results.
- Developed comprehensive project plans with clear timelines, milestones, and budget requirements, ensuring timely delivery of high-quality results.
Project Manager
trivago N.V.
09.2016 - 08.2018
- Team Leadership for Project Managers: Successfully led a team of 4 project managers, providing guidance, support, and fostering a collaborative work environment
- Strategic Project Development and Execution: Development and execution of strategic projects, aligning them with organizational goals and objectives
- Cross-Functional Project Collaboration with Multiple Departments: Fostered collaboration across multiple departments to drive cross-functional projects, ensuring seamless communication and coordination
- Facilitated effective collaboration between teams, breaking down silos, and promoting a shared understanding of project goals and deliverables.
- Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
- Collaborated closely with senior management to align project objectives with strategic company initiatives, ensuring that efforts contributed to overall business growth.
Key Account Manager
trivago N.V.
04.2013 - 08.2016
- Business Development and CPC Campaign Optimization: Successfully drove business development initiatives, identifying new opportunities and expanding market reach
- Played a key role in achieving year-over-year revenue growth of 250% by acquiring new customers, expanding into new markets, and optimizing CPC campaigns to drive sales and revenue
- Led B2B account and budget planning activities, ensuring alignment with business objectives and targets
- Conducted in-depth data analysis to uncover insights and trends, enabling data-driven decision-making and strategy formulation
- Conducted regular business reviews, monitoring key performance indicators (KPIs), and implementing corrective actions when necessary to drive business success.
- Cultivated an extensive network of industry contacts that facilitated access to valuable resources and insights into emerging trends relevant to key account management activities.
- Expanded key account base by identifying and cultivating new business opportunities.
Hotel Relations Spain
trivago GmbH
09.2009 - 03.2013
- Orchestrated workshops, webinars, and marketing initiatives to enhance trivago brand presence in the Spanish market
- Developed and executed targeted strategies to raise brand awareness among the target audience
- Implemented marketing initiatives to amplify trivago visibility, attract new customers, and foster loyalty among existing clients.
Education
Master in Tourism Management -
Universidad De La Laguna
La Laguna 10.2008 - 04.2009
Erasmus Exchange Program -
Universität Ulm
Ulm, Germany 03.2008 - 07.2008
Bachelor in Tourism -
Universidad De La Laguna
La Laguna 09.2003 - 06.2008
Skills
Adaptability
Additional Information
Advance using Microsoft package, project management tools & methods: Kanban, Scrum, Asana, Trello, Confluence, Miro
Linkedin Profile: https://www.linkedin.com/in/katiuskaperez-18825728
Timeline
Senior Revenue Operations Consultant
Cremanski & Co
09.2022 - Current
Sales Operations
Ninox GmbH
05.2021 - 08.2022
Salesforce Project Manager & Admin
triago N.V.
09.2018 - 04.2019
Project Manager
trivago N.V.
09.2016 - 08.2018
Key Account Manager
trivago N.V.
04.2013 - 08.2016
Hotel Relations Spain
trivago GmbH
09.2009 - 03.2013
Master in Tourism Management -
Universidad De La Laguna
10.2008 - 04.2009
Erasmus Exchange Program -
Universität Ulm
03.2008 - 07.2008
Bachelor in Tourism -
Universidad De La Laguna
09.2003 - 06.2008
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