Creative digital marketer with a strong background in sales, customer service, internal communications, and both digital and event marketing. Highly organized and proactive, with a passion for planning and coordination that fosters seamless operational experiences. Expertise in leveraging data insights to enhance campaign effectiveness and drive sales quality, consistently meeting key performance indicators. Committed to delivering innovative marketing solutions that resonate with target audiences and achieve business objectives.
Hi, I’m
KAUSAR UMAR BAWAH
Digital Marketer and creative
Berlin
Summary
Overview
3
years of professional experience
2
Languages
Work History
HSBC
Customer Experience Representative
07.2024 - 11.2025
Job overview
- Identified customer needs and delivered tailored banking solutions using CRM and internal banking systems while maintaining high compliance standards.
- Supported customers via live chat, received and made over 70 inbound and outbound calls, and resolved queries in a KPI-driven environment, achieving strong CSAT scores.
- Used my skills to support marketing and internal communication teams with creative direction, insight on consumer behaviour as well as content creation using tools like Canva, Adobe and Capcut.
- Customer Experience Representative
METANOIA ASSOCIATES
12.2023 - 06.2024
Job overview
- Conducted donor research using google sheets and CRM tools, supporting fundraising campaigns and stakeholder outreach.
- Created visually engaging campaign materials using tools like Canva, Inshot and Adobe to help boost donor interest and event participation by improving brand storytelling.
- Managed communications with stakeholders and sponsors across email and virtual platforms like Zoom, Outlook and Teams to nurture long-term relationships.
FASHION HQ
Customer Experience Manager
11.2022 - 11.2023
Job overview
- Delivered exceptional in-store customer service by assisting customers with product selection tailored to their individual needs, leading to repeat purchases and strong customer loyalty.
- Handled customer queries and complaints over the phone and via chat in a professional manner, resolving issues quickly and maintaining high customer satisfaction.
- Trained new staff and supervised sales ensuring high level of professionalism and consistent service standards, leading to positive brand representation.
Education
University of Hull
MSC from DIGITAL MARKETING AND ADVERTISING
01.2023
University Overview
- Achieved recognition in modules focusing on event marketing, SEO, project management, Google Analytics and AdWords, advertising campaigns and media relations
- Capstone project: Developed media strategy and event planning for a charity, resulting in 25% brand awareness as well as increase in audience engagement on social media platforms.
University of Ghana
BA from English & Political Science
01.2020
University Overview
- Focused on business writing, critical thinking and creative writing
- Developed strong research and analytical capabilities.
Skills
team collaboration and workflow management
Timeline
Customer Experience Representative
HSBC
07.2024 - 11.2025
METANOIA ASSOCIATES
12.2023 - 06.2024
Customer Experience Manager
FASHION HQ
11.2022 - 11.2023
University of Ghana
BA from English & Political Science
University of Hull
MSC from DIGITAL MARKETING AND ADVERTISING