Kenny Tran

Wunderflats GmbH is a leading platform in Germany that specializes in providing fully furnished apartments for mid- to long-term rentals.

• Developed bidding strategies to maximize profits while keeping growth objectives front and center.
• Revitalized underperforming business units through restructuring efforts focused on resource reallocation towards higher-growth opportunities.
• Managed budgets effectively, ensuring adequate funding for high-impact initiatives while maintaining fiscal responsibility.
• Increased customer acquisition by developing and implementing targeted marketing campaigns.
• Established strategic partnerships to expand brand reach and increase overall company visibility.
• Coordinated with design and media teams to develop high-quality creative assets.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
• Led a team of 4 professionals, overseeing Paid Marketing, SEO, Partnerships, and CRM disciplines.

SmileDirectClub is an oral care company that exists to help more people realize the life-changing potential of their smiles.

• Managing paid media planning, buying, and optimization across platforms including but not limited to Google, Facebook, Instagram, Pinterest, and Snapchat.
• Identifying new best practices within the digital space and merchandising them across international regions.
• Reporting on paid digital performance and providing corrective actions based on analysis.
• Worked closely with analytics team to improve tracking of digital channels and streamline paid performance analysis.
• Lead a team of marketing managers to manage the performance marketing in Germany, Austria and the Netherlands.

Notable projects:

• Assisted with launch of SmileDirectClub Netherlands across website, CRM and paid digital.
• Complete rework of paid digital channels for SmileDirectClub Germany/Austria. Including new campaign structures, messaging and bidding best practices.
• Implemented enhanced conversion tracking for Google Ads to improve accuracy and campaign performance.
• Developed new Facebook Ads best practices to maintain performance following loss of conversion signal due to changes in iOS blocking 3rd party cookies.
• Mentored junior team members, fostering a collaborative and positive work environment that encouraged ongoing professional development.
• Supervised online and offline ad campaigns, reporting on results.

Dreamlines is the world’s fastest-growing cruise portal. Offering vacationers to instantly compare more than 30.000 cruise vacations worldwide.

Web Tracking (Global):

• Responsible for the quality of web tracking across all markets, using Google Tag Manager & Google Analytics 360.
• Providing custom web tracking solutions in close collaboration with web development and business intelligence.
• Responsible for on boarding new team members by introducing tracking and measurement dashboards.

Online Marketing (Netherlands):

• Creating and optimizing campaigns in Google Ads, Bing Ads, Facebook, RTB House, Criteo, TradeTracker and more.
• Improving marketing mix and developing best practices to improve return on ad spend. For example: setting up chat bot to reduce high CPL costs for mobile traffic via Facebook.
• Standardizing paid advertisement reporting using Google Analytics & Tableau for usage across the marketing department.
• Leading role towards (Junior) Performance Marketing Managers. Interviewing, onboarding and guidance.

Notable projects:

• Setting up offline conversion value tracking to improve performance in paid digital channels such as Google Ads.
• Developed improved conversion tracking attribution in Tableau dashboards (moved away from last touch to multi touch conversion attribution).
• Worked on custom web tracking solutions including: single page application tracking using virtual page views in Google Analytics.
• Google Tag Manager optimization for improved website speed. (Improved page load time by average of 15%).

StyleLounge is a real-time fashion price-comparison website with over 1 million products. Offering an easy way to find the best priced fashion in 5 European markets.

• Managing campaigns in Google Ads, Bing Ads, Facebook and RTB House with six figure monthly budgets.
• Collaborated with BI department to create automated Google Search campaigns covering roughly 120 million keywords through API connection.
• Analyzing performance data from internal databases using SQL and MS Excel.
• Developing SEO strategies for execution by junior team members.
• Leading and developing interns.

Elevate Digital is a full service online marketing agency based in Utrecht. Covering online marketing, website design and website development.

• Optimizing online advertising campaigns on platforms such as: Google Ads, Bing Ads and Facebook.
• Experience with high profile clients in wide range of sectors in the Dutch market, such as: Fonteyn Outdoor Living Mall, Tribes Inspiring Workplaces and Forza Fietsen.
• Developing SEO optimization strategies including link building, social media and brand building.
• Project management (from briefing to roll-out).
• Responsible for developing trainees and interns.

Supporting the online marketing efforts of companies such as: De'Longhi Netherlands, Kenwood Netherlands and SlimGrondKopen.nl.

• Advisory role on SEO topics (such as: keyword density, website structure and link building), and SEA topics (such as: conversion attribution, automatization and keyword bidding).
• Hands on role in regard to Google Ads & Facebook campaigns.

A lifestyle blog which strives to inspire and inform Dutch men. Using promoted content as a business model.

• Collaborations with companies such as Heineken, Disney and Gillette in the form of sponsored content.