Media Planning
Kenton McRuer
Client Services & Advertising Professional
Berlin
Summary
Dynamic Account Manager offering expertise in building partnerships, retaining key accounts and enhancing profit channels. Collaborative and strategic team player with a robust background in advertising and B2B relationship management.
Overview
6
6
years of professional experience
Work History
Account Manager
ComboStrike GmbH
08.2023 - 10.2023
- Client services at full-service ad agency specialized in gaming
Account Manager
TechCrunch
05.2021 - 11.2022
- Effectively managed simultaneous execution of dozens of client campaigns from initiation to completion, ensuring a seamless process.
- Spearheaded client onboarding processes, consistently meeting asset deadlines
- Proactively identified upsell opportunities, doubling the sales of custom content on the TechCrunch website per month.
Account Manager
Google
11.2019 - 02.2021
- Developed compelling pitch decks for Youtube BrandConnect that successfully secured dozens of influencer ad campaigns.
- Led the implementation of campaign measurement studies, providing valuable insights for our clients & locking in further spend on the platform.
- Generated comprehensive post-campaign reports tailored to client KPIs, which played a pivotal role in improving campaign performance & customer retention.
Media Strategist
PHD Media Worldwide
02.2018 - 04.2019
- Managed complex, multi-market, year-long, media campaigns encompassing radio, TV, digital, and sponsorships for a large client with a budgets of over $5M
- Promoted to the main point of client contact for all markets in California.
Education
Bachelor of Arts - English Education
Calvin University
Grand Rapids, MI 09.2012 - 2016.12
Skills
Brand Management
Presenting
Social Media Advertising
Sales
Native English Speaker
Learning German
Software
Salesforce
YouTube Analytics
Facebook Ads Manager
Twitter Ads Manager
Excel/Google Sheets
Timeline
Account Manager
ComboStrike GmbH
08.2023 - 10.2023
Account Manager
TechCrunch
05.2021 - 11.2022
Account Manager
Google
11.2019 - 02.2021
Media Strategist
PHD Media Worldwide
02.2018 - 04.2019
Bachelor of Arts - English Education
Calvin University
09.2012 - 2016.12
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