Kevin Yedess
Casablanca
Summary
A tech-savvy and strategic development specialist with proven cross-functional leadership, interpersonal, international and intercultural experience. Expert in leading strategic business initiatives and following through to implementation in order to achieve sustainable & inclusive growth. Committed to drive commercial and operational excellence, to enable business transformation and innovation, to acquire and share knowledge, to nurture talents, and to inspire a culture of continuous improvement
Overview
12
12
years of professional experience
Work History
Regional Sales and Marketing Project Manager
Robert Bosch Morocco SARL
Casablanca, Morocco
02.2022 - Current
- Enable new channel strategies and lead all projects related to developing of business processes and tools that aim on improving efficiency of all sales and marketing teams.
- Conduct different forms of research to assess economic, market, competitive landscape, not limited to market potential, target users’ behaviors, channel segmentation, financial and competitor analysis.
- Consolidate local know-how of overall markets and maintain situational analysis of all countries to guide development of all strategic plans.
- Steers and coordinates all organic and/or inorganic growth projects to expand our geographical footprint and increase our commercial operating capacity.
- Review country sales targets in alignment with each Country managers and track achievements vs targets.
Business Strategy Associate
Robert Bosch Power Tools GmbH
Leinfelden-Echterdingen, Germany
11.2019 - 10.2020
- Identified portfolio & technology gaps and explored opportunities for innovation fields and exogenous growth.
- Provided business, market, & technology (IoT, Big Data, Machine Learning, Cloud & Analytics) insights/intelligence to stakeholders by means of proof of concepts, business models, competitor analysis, financial analysis, and go-to-market/distribution strategies.
- Determined feasibility of new products development and/or launches in cross-functional, cross-departmental collaboration with product managers, hardware/software engineers, sales & marketing teams, and other technical & operational experts.
- Turned complex problems into structured solutions backed by data and collaborated with stakeholders to define and execute strategic initiatives with passion, data-based decision making and process excellence.
- Ensured continuous analysis and design of strategic business positioning, and advised on long term products and services portfolio development.
Regional Business Development Manager
International SOS Ghana Ltd.
Ghana, Accra
12.2016 - 05.2019
- Developed CRM database of qualified leads through referrals, cold calling, direct mail, email campaigns and networking.
- Developed and implemented business plan and marketing strategy for 13 Countries.
- Built customer acquisition strategy, generating quarterly growth of 10%.
- .Worked interchangeably with Account Managers to ensure high customer satisfaction and effective renewal sales which stood at 100% during my tenure.
- Monitored market trends and competitor activities to identify areas of potential opportunity.
- Gathered customer needs and worked with product development teams to implement changes based on feedback.
Global Business Strategy & Expansion Lead
Sutherland Global Services Pvt. Ltd.
Mumbai, India
10.2014 - 11.2016
- Developed strategic partnerships with key clients, leaders in sectors such as Energy, Banking & financial Services, Technology, Insurance, healthcare, and Hospitality.
- Worked with such clients on ways to further improve their business processes by offering advice on developing target markets, innovative expansion concepts, and back-office solutions.
- Designed and implemented business development, market entry and expansion strategies. Conducted initial assessments, due diligence, primary & secondary research, review of requirements and analysis of potential feasibility.
- Led data collection and analysis of organizational expansion efforts & activities in 30+ countries. Created and maintained specific database system for tracking, reporting, and monitoring business expansion and development data including but not limited to current market conditions, trends, and country specific knowledge.
- Created presentations, proposals, concept notes, capacity statements etc. in concise & well-researched manner, on integrated business solutions and ensured alignment with organizational values, goals while reaching consensus of all stakeholders.
Sales Manager
CGCOC HANSOM Beijing Trading Co., Ltd
Beijing, China
10.2011 - 09.2014
- Identified 3 emerging markets as potential for growth and oversaw business expansion into these countries. Enabled 10% profitability during first two years of activity.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities.
- Coached and counseled 50 sales representatives, assisting with individual selling efforts and helping them reach targets.
Education
MBA - Business Administration
Nexford University
Washington, US06.2020
Bachelor of Science - Finance
Heilongjiang University
Harbin, China07.2013
Skills
- Product and Service Consultative Sales
- Profit and Revenue-Generating Strategies
- Project & Program Management
- Market and Competitive Analysis
- Budgeting and P&L
- New Business Generation and Account Management
- Process Improvement & Change Management
- Training and Development
- Analytical and Critical Thinking
- Organization and Time Management
- Cross-Functional Collaboration
- MS Office 365 and CRM Software
Languages
French
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Chinese (Mandarin)
Advanced (C1)
German
Intermediate (B1)
Timeline
Regional Sales and Marketing Project Manager
Robert Bosch Morocco SARL
02.2022 - Current
Business Strategy Associate
Robert Bosch Power Tools GmbH
11.2019 - 10.2020
Regional Business Development Manager
International SOS Ghana Ltd.
12.2016 - 05.2019
Global Business Strategy & Expansion Lead
Sutherland Global Services Pvt. Ltd.
10.2014 - 11.2016
Sales Manager
CGCOC HANSOM Beijing Trading Co., Ltd
10.2011 - 09.2014
MBA - Business Administration
Nexford University
Bachelor of Science - Finance
Heilongjiang University