Khadija Masud
Senior Product Marketing Specialist
Munich
Summary
Performance-driven marketing professional skilled in creating marketing plans and leading successful product launches, promotions and development.
Overview
12
12
years of professional experience
3
3
Languages
Work History
Senior Product Marketing Specialist
Infineon Technologies AG
09.2022 - Current
- Defined and steered the Distribution & G2M strategy for Automotive Microcontrollers, with special focus on Asia Pacific
- Grew design registrations by 260% (YoY) and design-win by 35% (over target) in Asia Pacific for 32-bit Microcontrollers for Automotive & Beyond Automotive applications
- Coordinated cross-functional, distribution activities for Automotive PSOC Microcontrollers, for e.g, New Product Introductions, Trainings and Webinars.
- Owned the planning, forecasting, pricing and demand management for all Automotive Microcontrollers.
Product Marketing Specialist
Infineon Technologies AG
09.2021 - 08.2022
- Managed business operations as well as driving the G2M for Automotive HMI & Smart Sensing Microcontrollers (FY21-22 Revenue: $63.1 Million)
- Contributed to the 5-year strategy process by driving the market and competitor analysis.
- In charge of product forecasts, pricing proposals & strategy and, monitoring of financial performance.
- Monitored the qualification of two Automotive PSoC products (PSoC 4200L & PSoC 4100S Max), as well as completion of three package qualifications.
Digital Marketing Working Student
Infineon Technologies AG
10.2019 - 08.2021
- Supported the team in web maintenance, optimization and promotion via infineon.com.
- Planned and executed of marketing initiatives with the Microcontrollers Product Marketing Team (for e.g Infineon Microcontroller Pocket Guide & Infineon Microcontroller Brochure)
- Owned myInfienon Collaboration Platform (MyICP) to provide support to all Microcontroller partners and customers.
Content Marketing Working Student
Incuda GmbH
04.2019 - 09.2019
- Created content for reaching out to our target market through incuda's website, email and social media.
- Worked closely with product and sales teams in planning for new marketing strategies. (Achievements: editor of two reports on incuda's linkedin)
- Teamed up with partner managers in designing strategies in acquiring and training our partners by creating relevant content packages.
Intern
British Council
07.2016 - 08.2016
- Supported IELTS test preparation/completion tasks and procedures as per schedule (e.g. sorting of IELTS Folders, dispatching results, working on mail logs/ reconciliations etc.)
- Learned the entire IELTS Registration Process.
- Analyzed data from the Digital Citizenship survey results and wrote two write ups concluding the findings from the data analyzed.
- Made an internal guide on “How to manage and commission research reports” for the REMU Team after conducting interview sessions with the entire team.
Intern
United Nations
07.2012 - 08.2012
- Worked with the Programme Analyst focusing on the Public-Sector Projects being implemented by at One United Nations Joint Programme on Environment.
- Reviewed the progress, requirements and funds on extended on several public-sector projects and compiled a database.
- Made several reports under the observation of the Programme Analyst on Rural Development Projects.
Education
Master of Science - Management & Technology
Technical University of Munich
Munich, Germany 04.2001 -
BBA - Finance
Bahria University
Islamabad, Pakistan 04.2001 -
Skills
Product marketing
Pricing strategy
Go-to-market strategy development
Digital marketing
Strategic planning
Accomplishments
2024: Automotive Microcontroller Growing High Performer (GHP) Programme - Infineon Technologies
2016: Runners Up BizCom Competition - Comsats University
2014: Regional Director Marketing & PR - AIESEC in Pakistan
2009: High School Achievers Award - Roots School International
Timeline
Senior Product Marketing Specialist
Infineon Technologies AG
09.2022 - Current
Product Marketing Specialist
Infineon Technologies AG
09.2021 - 08.2022
Digital Marketing Working Student
Infineon Technologies AG
10.2019 - 08.2021
Content Marketing Working Student
Incuda GmbH
04.2019 - 09.2019
Intern
British Council
07.2016 - 08.2016
Intern
United Nations
07.2012 - 08.2012
Master of Science - Management & Technology
Technical University of Munich
04.2001 -
BBA - Finance
Bahria University
04.2001 -
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