Konstantinos Tasiopoulos
Athens
Overview
3
3
years of professional experience
Work History
HP WE Area Category Executive
British American Tobacco
01.2024 - Current
- Delivered OTIF the HP Growth Agenda GR & CY.
- Managed senior stakeholder presentations (region).
- Conducted in-depth analysis of category data to identify trends and assess competitors' performance on a monthly basis
- Monthly monitored competitor pricing, promotions, and end market initiatives to gain insights into their strategic approach and cascaded to our teams.
- Managed the digital activation stream, ensuring continuous proposals for enhancements and alignment with the local CX team.
- SOPC person for cross-category synergies and knowledge -sharing across markets and area teams.
- Managed the growth budget, ensuring efficient year-end closure and streamlined preparation for the following year with a focus on FMC simplification and HP investments.
- Collaborated with external agencies to develop comprehensive toolkits and resources.
- Managed the new joiners ( G34 & G33) onboarding on BAT processes, way of working, and sense checking their task outputs
- Presenting new activities/ plans in monthly cycle meetings
Combustibles WE Area Category Executive
British American Tobacco
07.2023 - 01.2024
- Contribute to category's management for South Europe markets, covering nine markets ( GMCI + IBERIA)
- Executed on time in full strategic plans to drive growth.
- Oversaw end-to-end project management, monitoring the performance of key brands across markets.
- Contributed to global LEP projects aimed at enhancing LS Equity in Spain.
- Implemented Brand Codes for strategic brands across IBERIA markets, ensuring consistency and alignment.
- Delivered portfolio expansion initiatives tailored for IBERIA markets.
- Served as the primary point of contact for the Combustibles category across GMCI markets, driving strategic initiatives.
- Directly reporting to LM+2 and presenting to senior stakeholders.
THP Brand Analyst- Western Europe Area
British American Tobacco
04.2023 - 06.2023
- Supported category management for the HP category in Greece and Cyprus, ensuring alignment with market goals.
- Managed projects including new product launches, productivity initiatives, and regulatory compliance efforts.
- Supported on the development and execution of innovative marketing campaigns.
- Delivered strategic NC NPIs tailored to the needs of Greece and Cyprus markets.
Brand Deployment Analyst - GMCI
British American Tobacco
05.2022 - 03.2023
- Led new product introduction projects across multiple markets and categories.
- Managed new launches, communication campaigns, and rationalization and simplification initiatives.
- Directed brand communication activities, coordinating with both internal teams and external partners.
- Oversaw budget planning and management to support strategic objectives.
- Conducted market opportunity assessments and analyzed market data and consumer insights.
- Participated in distributor meetings, providing updates to ensure alignment on priorities and goals.
- Developed ATL campaigns through collaboration with internal stakeholders and external agencies.
Brand Marketing Intern - GMCI
British American Tobacco
07.2021 - 04.2022
- New Product Introduction projects for Greece, Malta, Cyprus and Israel.
- Assist in the implementation of the Brand Plan.
- Assist in managing brand communication activities through contact with external and internal parties
- Purchase Orders (COUPA/SAP) and budget tracking.
- Support brand team with ad-hoc requests.
- Supporting in managing portfolio growth & rationalization initiatives.
Education
Master of Science - Marketing
Aalborg Business School
Aalborg, Denmark06-2022
Bachelor of Science - Business Administration
Aristotle University of Thessaloniki
Thessaloniki, Greece09-2018
Languages
English
Bilingual or Proficient (C2)
Greek
Bilingual or Proficient (C2)
French
Elementary (A2)
Timeline
HP WE Area Category Executive
British American Tobacco
01.2024 - Current
Combustibles WE Area Category Executive
British American Tobacco
07.2023 - 01.2024
THP Brand Analyst- Western Europe Area
British American Tobacco
04.2023 - 06.2023
Brand Deployment Analyst - GMCI
British American Tobacco
05.2022 - 03.2023
Brand Marketing Intern - GMCI
British American Tobacco
07.2021 - 04.2022
Master of Science - Marketing
Aalborg Business School
Bachelor of Science - Business Administration
Aristotle University of Thessaloniki
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