Kristina Michelle Dodier
Offenbach
Summary
Versatile Content Writer and Marketing Professional proficient in researching, writing and editing diverse content. Works with minimal input to produce engaging, authoritative and error-free work. Talented at crafting dynamic stories, informative articles and persuasive copy that resonate and inspires readers.
Overview
8
8
years of professional experience
Work History
Marketing Director
MaiaLearning
06.2023 - Current
- Contracted employee serving as marketing director for MaiaLearning. As this is a contracted position where I work for myself, I am flexible in starting full-time employment in Germany.
- Wrote and designed all blogs, spearheaded website launch, created social media campaigns, driven traffic and impressions to website and LinkedIn page, created marketing and sales assets, designed email banners, created new flyers with new branding and much more
- Increased social media traffic by 100's of impressions, gained over 100 new followers
- Built strong relationships with industry professionals and influencers
- Created content and promotional materials to drive engagement and conversions
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics
- Planned and executed events and marketing programs to increase qualified leads
- Developed and implemented successful marketing strategies to increase brand visibility and sales performance
- Conducted market analysis and research to identify trends and opportunities
- Created innovative strategies to drive customer engagement
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral
Marketing Content Writer
Cognigy
06.2022 - 11.2022
- Developed content ranging from blogs, webinar promotions and eBooks
- Content management: gatekeeper for all content across company
- Publishing and Design for content across teams
- Edited and proofread content to confirm proper grammar, quality and consistency with AP style
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach
- Crafted SEO-friendly content for websites and blog posts to increase organic traffic
- Marketing and Communications Campaigns
- Social Media; drove 100's of impressions and clicks to website
- Completed thorough research into assigned topics
- Worked with teams of designers, editors and marketers to create content for client campaigns
Senior School College and Career/Guidance Counselor/CAS Coordinator
Metropolitan School
04.2020 - 04.2022
- Hired to develop a University and Career Counseling program from the ground up, create comprehensive career curriculum for grades 10-12 and supervise CAS program
- Created content for website, teaming up with the marketing director
- Monitored website traffic, program implementation and marketing data analytics
- Evaluated programs and monitored implementation and compliance with regulations to achieve objectives
- Planned and implemented staff development and in-service training programs to enhance knowledge and skills
- Designed or used assessments to monitor student learning outcomes
- Developed partnerships with parents, businesses and organizations to build awareness, increase support and share resources
Freelance Writer
Avid Voyagers
01.2018 - 01.2022
- Avid Voyagers is a website produced by passionate travelers, editors and marketing experts to inspire travelers through actionable experiences
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content
- Created experience-based articles on premiere destinations. My published pieces for Avid Voyagers are found on my website.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach
- Brainstormed ideas to create useful content for clients
- Completed thorough research into assigned topics
- Organized material to research and complete writing tasks
- Followed company policies and editorial guidelines to craft thorough, well-written content
- Repurposed and optimized existing content for use in different mediums
- Provided writing support for various projects and departments
- Wrote compelling, succinct, clear news scripts under tight deadlines
- Wrote and edited communications within assigned beat areas
- Collaborated with team members on topic ideation to determine key buyer personas and goals
- Created content for websites and online publications
Freelance Writer
BCN Travel
01.2018 - 01.2021
- Responsible for creating content in product articles, marketing copy, increasing user traffic to website, editing various projects and fulfilling all of BCN Travel's writing/editing needs
- Enrolled in SEO course to enhance marketing copy and SEO expertise
- Editor for all content
- Managed competing deadlines with efficiency.
- Managed data analytics, driving 100's of website impressions
- In charge of adding content through WordPress
- Upload content into WordPress system as well as add design elements, buttons, links, media and pictures
- Revamping and managing existing content and marketing copy to enhance BCN Travel's website as well as editing copy to appeal to larger customer base
- Produced original, creative content for promotional advertisements and marketing materials
- Customized brand message to reach and capture target audience interest and drive engagement
- Promoted and marketed works through social media platforms
- Edited and proofread drafts of articles and other documents
- Chose cover photography or artwork, selected fonts and arranged designs to attract target readership
- Studied and commented on current news and trends
- Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs
Freelance Writer
CityTrip
01.2018 - 01.2021
- CityTrip is a startup in Barcelona focusing on comprehensive travel solutions around the world
- Created mission, vision, core values statements to reflect story behind CityTrip
- Responsible for developing and creating content focusing on specific cities for readers to have 72-hour guides to explore various cities
- Consulted with customers to understand project requirements and purpose
- See my website for my published work
- Incorporated review comments and corrections into existing documentation
- Conducted intake meetings with project managers to gather requirements and understand unique needs
- Produced original, creative content for promotional advertisements and marketing materials
Blog Writer
Erica Puorro Realty
06.2019 - 05.2020
- Responsible for monthly blog posts featuring geographical area covered by realty company
- These blogs feature dining, activities for families and life in this part of New England
- These articles have produced hundreds of shares and likes each month and have boosted interest of homebuyers in this region.
- Researched creative topics to write, edit and create layouts for new articles and features.
- Posted regularly on blog and other social media outlets to increase retention, acquisition rates and levels of engagement with blog.
Senior School College and Career/Guidance Counselor
American School of Barcelona
06.2017 - 08.2019
- Responsible for career counseling and worldwide university applications for 9-12 grade students
- In charge of social/emotional counseling caseload as well as liaising with psychologists and social services
- Participation in regular student services meetings as well as implementing best counseling practices in support of students with learning difficulties
- Facilitation, implementation and delivery of university class curriculum for all 11 and 12 grade students
- Provided crisis intervention in response to emergencies, employing existing trust, and rapport to deescalate situations
- Maintained positive relationships with students, faculty, alumni, and administration
Ghostwriter
Barcelona.com
05.2019 - 06.2019
- Barcelona.com is a premier travel website in Barcelona that receives heavy traffic
- I was asked to write a compelling article focusing on team building activities offered in Barcelona for professional conferences and events
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
Marketing Director, Admissions Director, Counselor
International School of Hellerup
05.2015 - 06.2017
- Hired to develop University Counseling program from ground up, create comprehensive career curriculum for grades 9-12, to serve on leadership team as Marketing Director and Admissions Director
- Collaborated with school board in strategic planning
- Responsible for all aspects of admissions and marketing to ISH
- In charge of marketing, PR and writing articles for newspapers in Copenhagen as well as serving on website team in developing new and modern website
- Created content and promotional materials to drive engagement and conversions.
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand
- Planned and executed events and marketing programs to increase qualified leads
- Developed and implemented successful marketing strategies to increase brand visibility and sales performance
- Conducted market analysis and research to identify trends and opportunities
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs
Education
Master of Arts - Psychology And Education
Salem State College
USA01.2009
Bachelor of Arts - Literature and Creative Writing
College of The Holy Cross
USA01.2004
Skills
- HubSpot, WordPress, Webflow
- Canva
- Asana
- Adobe Illustrator and InDesign
- Microsoft Office Suite, Google Suite
- Leapsome
- Bamboo
- Content Creation and Document Editing
- Project Management and Key Decision Making
- Campaign Development and Branding
- Market Penetration and Market Analysis
- Analytics and SEO
Accomplishments
- Drove 986 visitors to company LinkedIn page in one week with one social media post
- Achieved published content through effectively writing a compelling article for a premier travel website.
- Collaborated with a team of four in the development of a brand new website and fresh rebranding.
- Wrote, designed and published an entire blog section (I wrote all of the blogs except for the SAT one): https://www.maialearning.com/blog
Personal Information
Citizenship: USA
Valid Work Permit for Germany
Languages
English
Bilingual or Proficient (C2)
German
Elementary (A2)
Danish
Intermediate (B1)
Spanish
Intermediate (B1)
Timeline
Marketing Director
MaiaLearning
06.2023 - Current
Marketing Content Writer
Cognigy
06.2022 - 11.2022
Senior School College and Career/Guidance Counselor/CAS Coordinator
Metropolitan School
04.2020 - 04.2022
Blog Writer
Erica Puorro Realty
06.2019 - 05.2020
Ghostwriter
Barcelona.com
05.2019 - 06.2019
Freelance Writer
Avid Voyagers
01.2018 - 01.2022
Freelance Writer
BCN Travel
01.2018 - 01.2021
Freelance Writer
CityTrip
01.2018 - 01.2021
Senior School College and Career/Guidance Counselor
American School of Barcelona
06.2017 - 08.2019
Marketing Director, Admissions Director, Counselor
International School of Hellerup
05.2015 - 06.2017
Master of Arts - Psychology And Education
Salem State College
Bachelor of Arts - Literature and Creative Writing
College of The Holy Cross
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