Kristin Wani
Marketing Manager
Summary
Highly creative Marketing Manager with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes.
Overview
16
16
years of professional experience
4
4
years of post-secondary education
2
2
Languages
Work History
Public Relations Manager
Ministry Of Education, Germany (Sachsen Anhalt)
01.2019 - Current
- Defined and achieved project and overall organizational vision, strategies and tactics.
- Collaborated with external partners and stakeholders in the area of rehabilitation and education of handicapped youth
- Consulted with advertising agencies to arrange promotional campaigns in various types of media.
- Conducted market and public opinion research related to company's reputation and positioning among key stakeholder audiences.
- Managed finances and payments of the project
- Represented organization to customers, public, government officials and other external sources. Developed key and valued relationships with customers, public, government officials and other external sources by resolving issues quickly and implementing government policies and process.
Marketing Manager
Engel And Volkers
09.2018 - 01.2019
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
- Performed market segmentations, targeting and positioning for each product line.
- Improved website visibility through development and implementation of SEO strategies.
- Created and managed social media campaigns to increase brand engagement.
Freelance Marketing Consultant
Self Employed
10.2014 - 09.2018
- Developed technical and non-technical marketing presentations, public relations campaigns, articles, and newsletters.
- Planned and executed events and marketing programs to increase qualified leads.
- Achieved client vision and marketing objectives by collaborating with various departments.
- Wrote engaging and successful marketing, advertising, and website copy.
- Collaborated with cross-functional teams to develop and implement market research strategies.
- Identified appropriate marketing channels and target customers for campaigns.
Parental leave
08.2013 - 10.2017
Regional Head of Tourism (Rhön)
City Of Gersfeld
12.2012 - 08.2013
- Participated in promotional opportunities and onboarding of new accounts.
- Reviewed financial reports to identify potential issues, cost saving opportunities and significant departures from budget.
- Represented company at various national and global events.
- Trained personnel in equipment maintenance and enforced participation in exercises focused on developing key skills.
- Organizational leadership for tourism information, health resorts and town hall
- Project management: Analysis, planning and development of the tourism infrastructure (time plan, protocols etc)
- Media, press and public relations (press releases, interviews over radio and online media)
- Text & Design of the tourism magazine
- Purchasing/Quality control of Souvenirs, tourism and information material, books
- Event management: Planning and Organization of city events
- Direct-Marketing at tradefairs
- Administration, Invoicing /accounting, budgeting for the department
- People leadership and development
Travel Coordinator
Vetter Touristik
04.2010 - 08.2010
- Provided clients with literature outlining available services at destinations and transfer points.
- Tracked and reported on marketing campaign responses.
- Organized logistics for marketing and proposal strategy meetings.
- Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
- Capacity planning of staff
- Customer service
Customer Service Administrator
Neurology Therapy Centre
02.2009 - 08.2009
- Customer service
- Administrative activities (Invoicing, Coordination, Archiving
- Statistical Data Gathering and Analysis
- Patient surveys and development of survey tools
- Answered incoming calls and emails from current customers and determine needs.
- Immediately brought critical issues to customer service manager for resolution.
Internship DAK Health Insurance
DAK
11.2007 - 09.2008
- Performed needs analysis to obtain information required to make appropriate health insurance product recommendations.
- Media, press and public relations (press releases, and online
media) - Economic feasibility, analysis of patient applications
- Marketing (Organization of customer events, design of print
media, Town hall meetings, conferences)
Education
Health Management in Tourism (Master) -
FH Joanneum
10.2010 - 05.2012
Dual Studies: Management in Health tourism (Bachelor) und IHK-Apprenticeship (Berufsausbildung Kauffrau Gesundheitswesen) - undefined
Baltic College
09.2007 - 05.2010
Skills
undefined
Keywords
- Project management
- Public relations
- Event management
- Marketing
- Hospital Management
- Social Media
- Government policy implementation
Availability
Immediate
Personal Information
- Date of Birth: 12/21/87
- Marital Status: Married
Volunteer Experience
11/2017, German language courses for Refugees at Internationaler Bund, IB Mitte gGmbh für Bildung und soziale Dienste
Timeline
Public Relations Manager
Ministry Of Education, Germany (Sachsen Anhalt)
01.2019 - Current
Marketing Manager
Engel And Volkers
09.2018 - 01.2019
Freelance Marketing Consultant
Self Employed
10.2014 - 09.2018
Parental leave
08.2013 - 10.2017
Regional Head of Tourism (Rhön)
City Of Gersfeld
12.2012 - 08.2013
Health Management in Tourism (Master) -
FH Joanneum
10.2010 - 05.2012
Travel Coordinator
Vetter Touristik
04.2010 - 08.2010
Customer Service Administrator
Neurology Therapy Centre
02.2009 - 08.2009
Internship DAK Health Insurance
DAK
11.2007 - 09.2008
Dual Studies: Management in Health tourism (Bachelor) und IHK-Apprenticeship (Berufsausbildung Kauffrau Gesundheitswesen) - undefined
Baltic College
09.2007 - 05.2010
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