Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Timeline
Generic
KUMAR PRATIMAN (PRATI)

KUMAR PRATIMAN (PRATI)

Summary

Pratiman is an accomplished and avid tech enthusiast with almost a decade of experience in digital marketing, campaign management, lead generation, brand development, and implementing effective reporting structures. He has successfully collaborated with start-ups, B2B enterprises, SaaS companies, and consumer-driven brands across APAC, EMEA, and North America. As a multi-award-winning professional, he excels in driving highly effective campaigns and implementing Marketing Automation techniques to foster growth. Pratiman is a seasoned expert in HubSpot and adeptly manages various Marketing and CRM Platforms, including Salesforce and 6sense. As the former User Leader for HubSpot in Berlin, he demonstrated exceptional leadership, nurturing a thriving community of marketers. Certified in "The Forrester Campaign Framework," he possesses a thorough understanding of end-to-end campaign management. His expertise spans a comprehensive skill set, excelling in digital marketing channels, data analytics, email marketing, and GDPR compliance. Currently holding a pivotal role in a leading B2B SaaS and Tech firm in Germany, Pratiman's analytical acumen and strategic thinking empower significant growth for the company. Beyond his professional achievements, Pratiman is an ardent writer, avid reader and dedicates time to support causes like Animal Welfare, Child Development, Survivors of Domestic Abuse, AIDS, and Human Trafficking. He also finds joy in physical activities, embracing CrossFit, Squash, and Tennis. Pratiman, with a multi-culture background and a strong focus on data-driven knowledge, is eager to explore mid to senior-level positions, driving transformative results for progressive organizations worldwide, leveraging his expertise in Marketing Automation, digital marketing, and campaign management to achieve measurable business success. Strong leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Uses independent decision-making skills and sound judgment to positively impact company success.

Overview

9
9
years of professional experience

Work History

Marketing Automation Manager

LeanIX GmbH
09.2021 - Current
  • Segmenting and optimizing cross-channel and multi-touch campaigns and creating reporting dashboards across HubSpot and Salesforce platforms for performance evaluation and insights.
  • Leading data enrichment using ClearBit, SMARTe, SQL, while ensuring GDPR and regional compliance. Crafting robust lead scoring, efficient nurturing workflows, and tailored email strategies for global audiences (de, fr, en, es).
  • Administering marketing platforms and ensuring seamless integration with CRM tools. Defining the technical roadmap for efficient data management and reporting, enabling accurate and timely campaign analysis.
  • Collaborating on cross-functional projects to harness intent-data utilization from 6sense and deriving data-driven insights from HG Insights to inform marketing strategies. Handling marketing and revenue dashboards using Tableau to track attribution and measure campaign performance.
  • Enhancing better alignment between marketing and sales teams through the attribution model, improving resource allocation, and driving significant improvements in overall marketing effectiveness and revenue generation.

Senior Marketing Consultant

divia GmbH
09.2020 - 08.2021
  • Leveraged diverse digital marketing channels to design, manage, and execute campaigns for the DACH, Benelux, and Nordic regions to achieve maximum reach and impactful results.
  • Utilized Google Analytics to analyze website and campaign performance, combined with data-driven insights, to optimize marketing strategies, resulting in impressive ROI, increased lead generation, and enhanced brand visibility.
  • Successfully executed seamless migration, training, and onboarding of HubSpot, integrating with Salesforce and other tools. Implemented effective lead-scoring models and defined lead-nurturing workflows while adhering to GDPR compliance, resulting in efficient operations, enhanced data management, and improved customer engagement.
  • Partnered with clients, including Aviatrix, T-Systems, Rydoo, Vidyard, Gerhardt Braun, and Zeotap, to achieve exceptional marketing outcomes and robust reporting structures.

Digital Marketing Consultant

Freelance/Contract
04.2019 - 08.2020
  • Managed varied marketing projects encompassing Product Launch, Demand Generation, Lifecycle Management, and App Marketing. Demonstrated a data-driven orientation and showcased expertise across digital channels
  • Implemented digital ad campaigns and CRO to enhance wider reach and visibility. Proficiently handled intricate email marketing campaigns, integrating A/B testing methodologies and HTML skills to enhance ROI and drive engagement
  • Built strong inbound marketing: compelling content, lead nurturing, and SEO. Boosted organic traffic and accelerated growth.
  • Designed end-to-end campaign processes, leveraging Google Analytics for performance analysis. Also, acted as Virtual, Officer at Saffron Tech and Digital Marketing Expert with Dr Panda.

Marketing Manager

Eran Industries, Eran Group
04.2017 - 03.2019
  • Functioned as a strategic liaison between the US and China, driving global CRM-integrated Digital Marketing. Oversaw team management, campaign tracking, and the creation of impactful marketing collaterals.
  • Spearheaded successful email campaigns with a strategic funnel approach: from precise audience segmentation via SQL to collaborating with content and design teams. Leveraged A/B testing for a 20% CTR boost in 6 months. Achieved error-free delivery and consistently over 35% open rates, enhancing overall campaign effectiveness.
  • Orchestrated geo-tagged mobile marketing campaigns for Home Depot, strategically optimizing engagement and conversions through highly effective mobile strategies tailored to specific locations.

Marketing Manager

Simba Dickie Group
05.2014 - 03.2017
  • Oversaw Marketing, PR, and Events at Simba Toys India, managing branding, communication, and marketing collateral across Franchisee Stores, E-commerce Platforms, Partners, and Retail.
  • Pioneered the transformation of a physical product into captivating online content, creating the first-ever interactive game for SAARC Countries in collaboration with Nickelodeon, this innovative approach set new standards for digital marketing success, revolutionizing brand-audience interactions.
  • Conceptualized and curated an engaging community and content hub, propelling the brand's first-ever blog to recognition for its impactful contributions to global communication.
  • Effectively used collaborations with renowned brands like Smurfs, Disney, Warner Brothers, Marvel, Nickelodeon, WWE, ICC, and FIFA to diversify their merchandise, tap into established fan bases, and drive substantial growth.

Education

MBA - International Business and Marketing

Institute For Technology And Management
Navi Mumbai, India
06.2013

PG Diploma - Business Journalism and Corporate Communication

University of Delhi
Delhi, India
07.2011

Bachelor of Commerce - Finance, Economics, and Statistics

Patna University
Patna, India
07.2010

Skills

  • CRM Integration, Automation, and Technical Briefing
  • Segmentation and Personalization
  • Campaign and Lifecycle Management
  • Email Marketing
  • Cross-Functional Collaboration and Project Management
  • Lead Nurturing and Scoring
  • Digital Advertising
  • Reporting and Analytics

Accomplishments

  • Contributed to the Marketing Team's efforts at LeanIX, which resulted in winning multiple G2 Best Software awards and being recognized as a leader in the Gartner Magic Quadrant for three consecutive times.
  • HubSpot User-Group Leader, Berlin, 2021
  • Received the "Customer First Award" for Eran Industries among 3500 OEMs' as part of a team in 2018 at Philips.
  • Recognized as one of the "100 Most Influential Marketing Leaders" by the World Marketing Congress in 2016 at Simba.
  • Acknowledged as a Marketing Faculty at FAD International Academy from 2014 to 2016.
  • Earned National and Regional Awards during my tenure at Britannia Industries from 2013 to 2014.
  • Received various academic recognitions for educational excellence and extra-curricular activities.

Languages

English
Bilingual or Proficient (C2)
Hindi
Advanced (C1)
German
Elementary (A2)
French
Beginner (A1)

Timeline

Marketing Automation Manager

LeanIX GmbH
09.2021 - Current

Senior Marketing Consultant

divia GmbH
09.2020 - 08.2021

Digital Marketing Consultant

Freelance/Contract
04.2019 - 08.2020

Marketing Manager

Eran Industries, Eran Group
04.2017 - 03.2019

Marketing Manager

Simba Dickie Group
05.2014 - 03.2017

MBA - International Business and Marketing

Institute For Technology And Management

PG Diploma - Business Journalism and Corporate Communication

University of Delhi

Bachelor of Commerce - Finance, Economics, and Statistics

Patna University
KUMAR PRATIMAN (PRATI)