Kurzprofil
Übersicht
Berufserfahrung
Ausbildung
Kompetenzen
Languages
Zeitleiste
Generic
LAITH ALBARAKAT

LAITH ALBARAKAT

Berlin

Kurzprofil

Open-minded and adaptable professional with a strong willingness to learn and grow in dynamic environments. A fast learner who values clear communication and collaboration to effectively achieve business goals and drive results.

Übersicht

4
4
years of professional experience
2
2
years of post-secondary education

Berufserfahrung

Marketing & Sales Consultant

Concentrix
Berlin
2024.11 - 2026.04
  • Managing a portfolio of advertisers and agency partners across the DACH region through strategic consultation and long-term relationship development.
  • Acting as a trusted partner between clients and internal stakeholders to support adoption, execution, and continuous account improvement.
  • Identified upselling opportunities by uncovering growth potential and advising clients across multiple verticals (e.g. eCommerce, services) on budget expansion
  • Advising clients on campaign structure, audience strategy, and performance optimization to drive measurable business outcomes.
  • Provided data-driven recommendations on audience targeting and campaign structure for diverse business models in the DACH market

Media Analyst

ARGUS DATA INSIGHTS
2022.03 - 2024.10
  • Analyzed and evaluated relevant news and information sources across print, online, TV, and social media
  • Prepared structured reports and press summaries for decision-makers at management and executive level
  • Prioritized and condensed complex information to ensure clear and targeted communication
  • Collaborated closely with analysts to provide qualitative insights and contextualize key developments

Ausbildung

Bachelor of Arts - Political and Social Sciences

Free University of Berlin
Berlin
2018.10 - 2024

Studienkolleg - Deutsch als Fremdsprache

Free University of Berlin
Berlin
2016.03 - 2018.04

Kompetenzen

  • Experience in performance marketing and social media advertising, with a focus on campaign optimization and growth
  • Strong understanding of media buying KPIs (CPC, CPM, CTR, CPA, ROAS) to drive data-driven sales conversations
  • Familiarity with CRM and sales tools (eg Salesforce, LinkedIn Sales Navigator) for pipeline management and prospecting as well as internal AI-driven tools (eg Meta AI for Business) for campaign optimization and client support

Languages

Arabisch
First language
Deutsch
Proficient
C2
Englisch
Advanced
C1

Zeitleiste

Marketing & Sales Consultant

Concentrix
2024.11 - 2026.04

Media Analyst

ARGUS DATA INSIGHTS
2022.03 - 2024.10

Bachelor of Arts - Political and Social Sciences

Free University of Berlin
2018.10 - 2024

Studienkolleg - Deutsch als Fremdsprache

Free University of Berlin
2016.03 - 2018.04
LAITH ALBARAKAT