Lana O'Sullivan

Features, SEO journalism, digital growth strategy, team management. Clients include Metro.uk, RESET, Factory Network, The Berliner, The Local, TMG Think Tank for Sustainability and Kayak.

• Several top SERP articles with page visits in the millions.
• Search engine optimise content for Metro.co.uk's daily digital readership of 15.1 million.
• Secured funding for for an investigation into AI data centres from the European Journalism Centre for RESET.
• Content growth strategy resulted in new market reach in climate-impacted global regions and 44% CTR for RESET.
• Developed communications strategy that helped secure a lucrative collaboration between Factory Network and Forbes.

I oversaw editorial for Utopia’s US-facing sustainability platform. Produced investigative journalism and educational content on eco-living for low-income audiences. Article "Nestle’s 5 Biggest Scandals Explained" read over 6 million times. Led SEO and UX growth initiatives, resulting in 203% organic traffic growth and multiple top-ranking SERP articles. Directed editorial calendar and managed external freelancers. Role ended due to COVID-related organisational restructuring.

I spearheaded UX content and medical copywriting for Red Dot award-winning female health app. Led 20+ cross-functional team including medical professionals, translators and designers. Directed website overhaul (10,000+ pages in 15 languages).

I managed global English-language content for clients including Nike and Foot Locker. Coordinated content localisation, maintained editorial QA and led a distributed team of 1,000+ writers/editors/translators. Role ended due to COVID-related organisational restructuring.

I created and distributed editorial content for this industry-leading tour company. Handled high profile PR inquiries, media outreach and travel logistics. Led international tours to China and North Korea.

I followed leads, conducted interviews and wrote 20+ original bylines during this summer internship for Brighton and Hove's local newspaper.