Lana O'Sullivan
Cambridge
Summary
I am a multi-award-winning content expert and writer with nearly a decade of experience leading editorial teams and driving impactful content strategies.
I have a strong track record of success in writing and reporting on complex topics, fundraising, multi-lingual project management, PR, SEO, stakeholder communication and UX.
I am looking to drive impact in a mission-focussed organisation.
Overview
10
10
years of professional experience
Work History
Senior Content Specialist
Self-employed
2022.12 - Current
Features, SEO journalism, digital growth strategy, team management. Clients include Metro.uk, RESET, Factory Network, The Berliner, The Local, TMG Think Tank for Sustainability and Kayak.
- Several top SERP articles with page visits in the millions.
- Search engine optimise content for Metro.co.uk's daily digital readership of 15.1 million.
- Secured funding for for an investigation into AI data centres from the European Journalism Centre for RESET.
- Content growth strategy resulted in new market reach in climate-impacted global regions and 44% CTR for RESET.
- Developed communications strategy that helped secure a lucrative collaboration between Factory Network and Forbes.
Lead International Editor
Utopia
2022.05 - 2022.12
I oversaw editorial for Utopia’s US-facing sustainability platform. Produced investigative journalism and educational content on eco-living for low-income audiences. Article "Nestle’s 5 Biggest Scandals Explained" read over 6 million times. Led SEO and UX growth initiatives, resulting in 203% organic traffic growth and multiple top-ranking SERP articles. Directed editorial calendar and managed external freelancers. Role ended due to COVID-related organisational restructuring.
Senior Content Manager
TFP
2020.08 - 2022.08
I spearheaded UX content and medical copywriting for Red Dot award-winning female health app. Led 20+ cross-functional team including medical professionals, translators and designers. Directed website overhaul (10,000+ pages in 15 languages).
Content Production Manager
GREATCONTENT
2019.08 - 2020.08
I managed global English-language content for clients including Nike and Foot Locker. Coordinated content localisation, maintained editorial QA and led a distributed team of 1,000+ writers/editors/translators. Role ended due to COVID-related organisational restructuring.
Content Manager, Tour Guide
Young Pioneer Tours
2016.04 - 2019.11
I created and distributed editorial content for this industry-leading tour company. Handled high profile PR inquiries, media outreach and travel logistics. Led international tours to China and North Korea.
News Reporter
The Argus
2015.05 - 2015.08
I followed leads, conducted interviews and wrote 20+ original bylines during this summer internship for Brighton and Hove's local newspaper.
Education
BA - English Linguistics and Literature
University of Sussex
Brighton, UKLevel 5 Diploma - Journalism Essentials
National Council For The Training of Journalists (NCTJ)
London, UKBid Writing (Advanced) -
Cambridge Open Academy
Berlin, GermanySkills
- Content writing and editing
- Digital content strategy
- Grant writing
- Media relations expertise
- Project coordination
- Research
- SEO
- UX
Languages
English (Native)
German
Advanced (C1)
Mandarin
Intermediate (B1)
Arabic
Beginner (A1)
Timeline
Senior Content Specialist
Self-employed
2022.12 - Current
Lead International Editor
Utopia
2022.05 - 2022.12
Senior Content Manager
TFP
2020.08 - 2022.08
Content Production Manager
GREATCONTENT
2019.08 - 2020.08
Content Manager, Tour Guide
Young Pioneer Tours
2016.04 - 2019.11
News Reporter
The Argus
2015.05 - 2015.08
BA - English Linguistics and Literature
University of Sussex
Level 5 Diploma - Journalism Essentials
National Council For The Training of Journalists (NCTJ)
Bid Writing (Advanced) -
Cambridge Open Academy
VONUNTEER WORK
JAFRA FOUNDATION
April 2025
I develop and implement English-language content and communications strategy to support advocacy and fundraising efforts for Palestinian refugees. I also identify and pursue grant opportunities.
RüCKENWIND
July 2021 — May 2023
I repaired and maintained donated bicycles as part of a community mechanics team. I also supported outreach efforts by coordinating the distribution of bikes to refugees in Berlin.
REFUGEE COMMUNITY KITCHEN,
December 2014 — December 2018
I prepared and cooked hot meals for the population of "The Jungle" camp in Calais several times between 2014-2018.
KALX 90.7FM Berkeley
January 2014 — July 2014
I researched and broadcast my own stories for the University of California, Berkeley's weeknight news programme.
Awards
- Red Dot Award, 2022
I contributed the content and UX research for the Dia app, for TFP.
- "Timeless Charm" Competition, 2018
My writing submission won the competition, held by the National Tourism Board of Vietnam.
- William and Olivia Allaway Scholarship, 2014
I was awarded a prestigious 1 year scholarship to the University of California, Berkeley.